Launch and Scale

Welcome to the 100th Episode of the Launch and Scale Podcast!Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024.In Today's Discussion:We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness.Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business.Address the key question: Why do many feel that ads don't work anymore?Understanding the Shift:Analyze the current trends in social media advertising and how they differ from past strategies.Examine how consumer behavior and algorithm changes are influencing ad performance.Strategies for Success:Learn actionable strategies to make your ads work effectively in the current landscape.Discuss the importance of adapting your approach to stay ahead in the dynamic world of online advertising.Avoiding Common Mistakes:Identify the pitfalls tha

Welcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business.In this episode:We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program.Understand how to select the right ambassadors for your brand and the pitfalls to avoid in this process.Learn about setting clear expectations and goals for your brand ambassadors.Discuss strategies for maintaining effective communication and building long-term relationships with your ambassadors.Key Takeaways:Discover how to leverage brand ambassadors to enhance your brand's reach and credibility.Insights into integrating ambassador programs with your overall marketing strategy.Practical tips for measuring the success of your brand ambassador program.For E-Commerce Entrepreneurs:Whether you're just starting out or looking to refine your existing program, this episode is packed with actionable advice tailored for e-commerce entrepreneurs

Welcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail.In this session, we will:Uncover key trends set to dominate e-commerce in 2024.Analyze how shifts in consumer behaviors and technology advancements are reshaping online shopping.Discuss strategies to adapt and thrive in the changing e-commerce environment.This session is crucial for anyone in the digital marketplace, from established online retailers to new entrants. Equip yourself with insights and tactics to stay ahead of the curve in 2024.Other Resources:Access a wide range of e-commerce resources and guides at LaunchandScale.co/goldFor personalized advice and strategy planning, book a consultation with us at LaunchandScale.co/applyLet's work together to tailor a successful strategy for your e-commerce business in 2024 and beyond.

Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock.Episode Outline:1. Foundational Prep: Establishing Your Unique Selling PropositionHow to define your 'Oasis Positioning' and set your brand apart.Evaluating if pre-orders fit your business model.2. Crafting The Irresistible OfferOvercoming the challenge of selling without social proof.Strategies to make pre-orders enticing: discounts, exclusive perks, and storytelling.Understanding customer motivations and leveraging scarcity.3. Building a Predictable Sales Engine: Effective Customer CommunicationThe crucial role of clear communication in pre-order phases.Tips for keeping customers informed and engaged (emails, website alerts).The risks of poor communication: dealing with refunds and chargebacks.4. Driving Traffic: Sustaining and Growing Your Customer BaseEmphasizing the impor

Welcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice.What We'll Cover:- Identifying Your Brand's Specific Marketing Needs- How to Vet Potential Marketing Agencies- Understanding the Importance of Agency Specialization- Key Questions to Ask Before Hiring an Agency- Red Flags to Watch Out for in Agency Partnerships- Crafting a Collaborative Relationship with Your Marketing AgencyConclusion:Choosing the right marketing agency can be a game-changer for your brand, whether it's your first time or you're looking to switch. This episode will guide you through the nuances of this decision, ensuring you're equipped with the knowledge to form a fruitful partnership that aligns with your brand's goals and values.N

Welcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these companies face.What We'll Cover:- The Impact of Vague Messaging on Customer Engagement and Conversion- Over-Reliance on Amazon: Risks and Limitations- The Pitfalls of Unoptimized Pricing Strategies- Effective Communication: Crafting Clear and Compelling Brand Messages- Diversifying Sales Channels Beyond Amazon- Implementing Dynamic Pricing Strategies for Maximum ProfitabilityConclusion:The wellness industry is booming, yet many brands struggle to capitalize on this growth due to common yet critical mistakes. This episode aims to shed light on these issues, offering actionable strategies to enhance your brand's messaging, diversify sales channels, and optimize pricing. Implementing these insights can lead to significant improv

Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition.What We'll Cover:Challenging Traditional CPA MetricsUnderstanding Blended CPA: A Holistic ViewAssessing CPA Across Various Digital PlatformsImplementing Omnichannel Strategies for Precise CPA AnalysisStrategies to Streamline Your Marketing Expenditure Across ChannelsConclusion:In today's ever-evolving e-commerce landscape, sticking to traditional CPA metrics may not provide the complete picture needed for effective decision-making. Embracing a blended CPA model offers a comprehensive look at your marketing efforts, enabling you to optimize strategies and expenditures. Keep these insights in mind as you navigate through the complexities of digital marketing for your b

Are Your Products Scalable? The other side of validationIntroduction:Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your business idea.What We'll Cover:Assessing Product ViabilityMargins and ProfitabilityCase Studies on Product ViabilityStrategies for Scaling with Healthy MarginsRisk Assessment for ScalingConclusion:It's essential to remember that product viability and margins play a significant role in the long-term success of your business. As you evaluate your ideas and plan for scalability, keep these insights in mind. Making informed decisions now can set the foundation for a thriving brand in the future.Next Steps:Visit LaunchandScale.co for detailed show notes and resources.Don't forget to subscribe to the podcast on your favorite p

In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place.Next Steps:Visit LaunchandScale.co for detailed show notes and resources.Don’t forget to subscribe for more insights on building a successful e-commerce brand.Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.

In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch.Key Discussions:Product Platform Fit:Understanding Kickstarter's audience demographics (age, geography, psychographics).Exploring trending product categories on Kickstarter including technology, board games, design, and fashion.Evaluating your product’s alignment with Kickstarter’s unique audience and categories.Investment for a $100K Launch:Vanity metrics vs. reality in Kickstarter campaigns.The real costs of a successful Kickstarter launch, including audience building and marketing.Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter.A detailed breakdown of costs for both Kickstarter and Shopify launches.Fundraising Goals

We're going to talk about why your Shopify store isn't growing, and how you can fix it.If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.

Are you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo?If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it!Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply=============About Kurt Elster:============One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his e-commerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.Get the Crowdfunder Shopify App: https://apps.shopify.com/crowdfunder-...

Mastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase Clymer, you can take your e-commerce brand to new heights.

Are you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start?Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started.Work With Us For As Little As $1 With Our Product Launchpad Accelerator ➡️ https://launchandscale.co/product-launchpadHire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandscale.co/apply

In this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product].If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce entrepreneur who shares her secrets with you in this video. In just one month, Suzy Weeks managed to hit $20,000 in sales with a new baby brand with just one product!So if you're looking for tips on starting your own e-commerce business, then you should watch this video! It's packed with valuable information that will help you succeed in the online marketplace. Visit them at: https://www.movifamily.com/

In this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business.We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and Shopify Sellers.By using cash flow financing, you can get the funding you need to grow your business without having to take on large credit risks. With access to a range of funding options, you can find the right option for your business and reach your goals faster!

In this video, I'm going to show you how to validate your product. This is an essential step in the product development process and it can help you make sure that your product is ready for launch.Validation is the process of determining whether a product or idea is sound and meets the requirements specified by a customer or client. By validating your product, you can ensure that it is quality-checked and meets the needs of your target market. This video will teach you everything you need to know about validation and help you get started on the road to launching a successful product!

TikTok ads are a great way to promote your e-commerce brand on the popular app. In this video, we'll show you how to run TikTok ads for your brand and increase your traffic and conversion rates!If you're looking to take your e-commerce business to the next level, then watch this video interview with TikTok's own Ryan Rali!

In this video, we share the story of how BigSpoonPillow.com hit $4,000 in revenue from zero in just 30 days. If you're looking for a blueprint for starting your own online e-commerce business, then you need to watch this video! I'll show you how our Product Launchpad member, Brodie Wilkinson of BigSpoonPillow.com launched in 30 days from scratch. This video is full of valuable information that you can use to start or grow your own e-commerce Shopify brand.

In this video, I'm going to talk about the hidden danger of Kickstarter campaigns. Kickstarter is a great way to get your products into the hands of consumers, but be aware of the dangers of running a campaign.This video will give you a sneak peek into the dangers of running a Kickstarter campaign and help you avoid some of the common mistakes made by entrepreneurs. By watching this video, you'll be well-equipped to launch a successful Kickstarter campaign