Launch and Scale

Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition.What We'll Cover:Challenging Traditional CPA MetricsUnderstanding Blended CPA: A Holistic ViewAssessing CPA Across Various Digital PlatformsImplementing Omnichannel Strategies for Precise CPA AnalysisStrategies to Streamline Your Marketing Expenditure Across ChannelsConclusion:In today's ever-evolving e-commerce landscape, sticking to traditional CPA metrics may not provide the complete picture needed for effective decision-making. Embracing a blended CPA model offers a comprehensive look at your marketing efforts, enabling you to optimize strategies and expenditures. Keep these insights in mind as you navigate through the complexities of digital marketing for your b