Launch and Scale

All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market. Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive. Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing. And as you can imagine, this wasn't a cheap project. Because her budget and time was tight, she had to think outside of the box for ways to get support for her campaign without breaking the bank. Instead of throwing thousands of dollars at Facebook ads to build up her audience, she decided to focus on a resource she already had -- her network. The weeks leading up to her campaign she focused on building up awareness and support through people that knew her and would help if she needed it. In this interview, we go through: * EXACTLY when

What do you do when you launch your product and you think it's failing? In this episode, we explore: * how to know for sure if your Kickstarter is failing * why it might be failing * what to avoid at all cost * how to handle a failed campaign

Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.   No one likes being told what to think, but everyone trusts their own ideas. Rather than pushing your idea on the buyer, in this interview, Oren will show you how to guide them to discover it on their own. Then they’ll feel more confident and enthusiastic about working with you.  Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation.  His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide.    In this interview, we uncover a series of actionable steps including: How to achieve Status Alignment: Make sure that your potential buyer or investor recognizes you as a peer on the dominance hierarchy by using a status t

In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right customers. She will highlight the difference between results and features and why the former is the real deal when selling your product online. Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product. Tune in and find out how!   "People buy based on emotion. People buy results." – Khierstyn Ross "Lead with the result that the product gives in someone’s life." – Khierstyn Ross   Timestamps: 1:19 – The things you need to consider when trying to market your product and the best way you can present them in the market 3:13 – The advantage of comparisons on premium solutions over comparison on price differences 3:56 – How you build a brand that stands out 4:44 – Why is it important to look at the impact your product gives to someone when you are facing struggles in marketing your product? 5:44 – What does “result

Do you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram! Why? Because both will give you a volume of traffic that will help get your product to a wider audience who can help you whether you're launching or scaling. Listen to this episode and find more reasons from Khierstyn why you may want to hire a Facebook ad person.

How much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.

In this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.

In today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.

Hiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.

Regardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution. In this in-depth interview with Sarah Shaw, we go through best practices when approaching retailers for the first time, as well as how to make sure that even when your product is on shelves, that it's selling. As a bonus, we explore how she's had her clients' products into the hands of both A and B level celebrities like Blake Lively. 

Transcript Hey guys, welcome to Launch and Scale. This is episode seven. In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter first? This is the question that was inspired by Stein Devolder. He asked, really, what are the benefits of first launching your brand on Kickstarter and then going to Amazon instead of just launching your brand on Amazon? And so that is an awesome question. I wanted to dedicate an episode to that. And keep in mind if you guys do ... If you have a question that you want to be answered on the show, you can do so by going to khierstyn.com/ask, how you spell that is K-H-I-E-R-S-T-Y-N dot com slash ask, and you'll be able to ask a question through a voicemail or email it in and then we'll be able to cover it on a future episode. So which one should you start with? Should

Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard the phrase: “If you end up trying to reach everyone you reach no one”. Here’s a test for you to see how focused your niche and message are. Transcript: Hey, everyone, welcome to Launch and Scale. This is episode six and today I'm really excited to dive into a topic that comes up on every single phone call I have with you. People that are really looking to launch products, be it Kickstarter, Amazon, or just online, in general. And that question is how to discover your niche, or even if you have an idea of who your customer is, how do you narrow it down to the right one that's going to resonate with your product to make sure that you have maximum success when it com

Transcript:  Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This episode is brought to you by the Launch and Scale program, which if you are looking for a done with you program that is a proven step by step system and support that we have put together to get you the support that you need throughout your product launch, be sure to head over to khierstyn.com/schedule and book a strategy session with myself, or my team where we're going to be able to help you map out your roadmap for your campaign and ultimately see if the program is a right fit to get you the support you need to smash your product launch goals. Khierstyn Ross: In this episode, we are taking a look at ... Essentially this is really the first interview that we're doing for launch and scale, and I've been friends with Marcus for the last four years. Marcus Rader is the CEO and co-founder of Hostaway, which is an enterprise solution in the travel space. We'll get into that a little bit more. Bu

Hey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we can incorporate click funnels into our overall plan? So I'm going to spend the next few minutes of this episode really diving in to help you simplify that process because I know that when you're getting started online there could be some confusion as to which software solution do you actually need and what is it for. So, when you are building up a targeted audience of people to reach out to when building up that audience in anticipation for your product launch or even a new business that you have, you can have contacts in different areas. You may have friends and colleagues on LinkedIn that have messaged you to say, "Yes, I really want to help support you." You ma

Welcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover in today's episode is that Launch and Scale is now available on all major podcasting platforms. So whether you are Google Play, iTunes, Spotify, or Stitcher, then you will be able to find Launch and Scale by just doing a quick search on those platforms. And please do subscribe and leave a review, an honest review if you are enjoying the content as it does help the show get found by other people. In today's episode, we are ... Well, I'm going to be covering a question from Tony Hawkins, which he wanted to know how do you go at it alone? What are some best practices for who to hire and when to hire that very first person when you are a solo entrepreneur and really looking at launching that first product, what does that look like? And to answer that question, unfortunately, there is no one right answer that fits everyone because the reality is that who your first hire really depends on what

Hey guys, welcome to the Launch and Scale podcast, I'm Khierstyn, this is episode two and this episode is covering how the heck do you know if someone really wants to buy your product before you sink thousands of dollars into it. Which is going into, how do you validate your ideas quickly and move on to ones that are actually going to sell for you? This is a question that was posed by Brett Buxton, so this is a question that he emailed into me after I asked everyone on our email list, really, what is the question you want me to cover in the new podcast? And so I broke his question into two episodes where we covered the first part of the question in episode one. So, if you missed that in terms of the debate between do you develop a Me-too, or a brand type product, head over to episode one and grab that. Today's episode is going to be focusing on how to really validate and give you confidence in your idea, prior to sinking thousands of dollars into it. As a recap, here is the question that Brett asked. "If we'r

Hey, guys. Welcome to episode one of the Launch and Scale podcast. If you are confused and wondering why there is an episode before this, that is the overview episode. That is a way to give you a flavor of the show and see if this is something that you want to give a shot and listen to. If this is your first time listening to the show, be sure to head over to khierstyn.com/podcast and subscribe to the show, and if you like what you hear, please do leave a review, as it helps other people find the show. If you cannot find my name, it's probably because you can't spell it. No one can spell my name properly, but that's the fun in this. My name is spelled K-H-I-E-R-S-T-Y-N.com. I'm just stoked about this episode. Last week, I emailed the Crowdfunding Uncut family, which is the name of the old brand. That launch and scale evolved too. I asked them what do you want to learn in e-commerce? Here are the name and the topic of the new show Launch and Scale. What is a question you'd like me to cover? Brett Buxton is one

Hey everyone, welcome to the overview episode of the Launch and Scale™ Podcast. I'm Khierstyn Ross, and I am so excited to be officially kicking this off. For those that have been following the Crowdfunding Uncut podcast for a while, you know that I did that for the last three years where that podcast focused really heavily on how to bring physical products to market through the Kickstarter route. Over my last four years being in the trenches with creators, really bringing products to market, managing very large crowdfunding campaigns of multiple six-figures, and advising E-commerce brands on how to bring new products to market, I felt that it was time to evolve the brand. And really evolve the conversation to taking everything I've learned from the Kickstarter route, and bringing products to market successfully, and really applying that to any product launch online. Because what I've noticed is with Kickstarter launches you have one chance, really, to make a great first impression. You have one chance to pos