Launch and Scale

All the free advice on the interwebs can't compare to the actual experience you'll go through while bringing a product to market. Lisa Myers recently launched Ceres Chill on Indiegogo. She hit her launch goal of $15K in the first 12 hours of her campaign, and how she did it was extremely impressive. Ceres Chill is the world's first breastmilk cooler. As a full-time lawyer with two young kids at home, she had to completely bootstrap the tooling, development, and manufacturing. And as you can imagine, this wasn't a cheap project. Because her budget and time was tight, she had to think outside of the box for ways to get support for her campaign without breaking the bank. Instead of throwing thousands of dollars at Facebook ads to build up her audience, she decided to focus on a resource she already had -- her network. The weeks leading up to her campaign she focused on building up awareness and support through people that knew her and would help if she needed it. In this interview, we go through: * EXACTLY when