Launch and Scale

Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard the phrase: “If you end up trying to reach everyone you reach no one”. Here’s a test for you to see how focused your niche and message are. Transcript: Hey, everyone, welcome to Launch and Scale. This is episode six and today I'm really excited to dive into a topic that comes up on every single phone call I have with you. People that are really looking to launch products, be it Kickstarter, Amazon, or just online, in general. And that question is how to discover your niche, or even if you have an idea of who your customer is, how do you narrow it down to the right one that's going to resonate with your product to make sure that you have maximum success when it com