Launch and Scale

Bestselling author of Pitch Anything, and sales master Oren Klaff uses his decades of pitching, presenting, and closing long-shot, high stakes deals to create a new playbook on persuasion in Flip the Script: Getting People to Think Your Idea is Their Idea.   No one likes being told what to think, but everyone trusts their own ideas. Rather than pushing your idea on the buyer, in this interview, Oren will show you how to guide them to discover it on their own. Then they’ll feel more confident and enthusiastic about working with you.  Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation.  His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide.    In this interview, we uncover a series of actionable steps including: How to achieve Status Alignment: Make sure that your potential buyer or investor recognizes you as a peer on the dominance hierarchy by using a status t