Launch and Scale

In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch.Key Discussions:Product Platform Fit:Understanding Kickstarter's audience demographics (age, geography, psychographics).Exploring trending product categories on Kickstarter including technology, board games, design, and fashion.Evaluating your product’s alignment with Kickstarter’s unique audience and categories.Investment for a $100K Launch:Vanity metrics vs. reality in Kickstarter campaigns.The real costs of a successful Kickstarter launch, including audience building and marketing.Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter.A detailed breakdown of costs for both Kickstarter and Shopify launches.Fundraising Goals