Launch and Scale

Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock.Episode Outline:1. Foundational Prep: Establishing Your Unique Selling PropositionHow to define your 'Oasis Positioning' and set your brand apart.Evaluating if pre-orders fit your business model.2. Crafting The Irresistible OfferOvercoming the challenge of selling without social proof.Strategies to make pre-orders enticing: discounts, exclusive perks, and storytelling.Understanding customer motivations and leveraging scarcity.3. Building a Predictable Sales Engine: Effective Customer CommunicationThe crucial role of clear communication in pre-order phases.Tips for keeping customers informed and engaged (emails, website alerts).The risks of poor communication: dealing with refunds and chargebacks.4. Driving Traffic: Sustaining and Growing Your Customer BaseEmphasizing the impor