The Copywriter Club Podcast

Dr. Rebecca Fortgang is our guest on the 346th episode of The Copywriter Club Podcast. Dr. Becky is a clinical psychologist, an instructor at Harvard Medical School, and a research scientist at Massachusetts General Hospital. Just a light background, huh? Kira knew Dr. Becky had to be on the show after taking her class, and she did not disappoint. Take a peek inside the conversation: Is willpower a muscle? What’s all the debate around willpower?  What do willpower and love have in common? Researching topics with inconclusive and incomplete data – this work has to start somewhere.  Tools creative entrepreneurs can use to be more productive. Why do people really quit on their goals? What to do when lapses happen and what are they trying to tell us? How to avoid spiraling and what we should do instead.  What’s a goal cleanse?  Are you a failure if you quit a long-term goal? How to find alternate goals if you can’t let goals go.  The clear-cut approach to setting goals and achieving them.

Kate Hollis is our guest on the 345th episode of The Copywriter Club Podcast. Kate is a copywriter and sales strategist whose alter ego is a librarian, but her skillset doesn’t stop there. Fueled by curiosity, she’s also on track to become a certified Enneagram practitioner. With her “hummingbird” mindset, she emphasizes the value of leading a curiosity-driven life, and how it can lead to a more fulfilling life and business. Here’s how the conversation goes: What’s the bus metaphor and how does it apply to business? Kate’s path to copywriting and owning a business. Why creating connections with others will help you become a better copywriter.  How to create an identity outside of your business.  Is simple messaging underrated? How to build your intellectual and emotional muscles. What is the Enneagram?  How books will help you become a more compassionate salesperson.  The benefits of using the Enneagram in your messaging and how it’ll benefit your ideal audience.  How the Enneagram can i

Paulo Faustino is our guest on the 344th episode of The Copywriter Club Podcast. Paulo is a serial entrepreneur and digital marketing expert who shares his experience in building and scaling businesses even in the midst of chaos. From writing 550 articles for $100 to scaling a millionaire-dollar business, Paulo shares insights all business owners can glean. Tune into the episode to find out: How a gut feeling kept him on the path to entrepreneurship. How he scaled his business to a million dollars and why it took an extreme hit.  The pivot he made to save his business and grow his audience.  What is affiliate marketing and how can it benefit your business? How to navigate a financial loss and why fear cannot stop you from moving forward.  This reality of business can make or break you.  The 4 foundational pieces your business need to thrive. Why marketing and authority go hand in hand? When does the sale really start?  The effects of a world-class client experience.  Why it’s not your

We’re bringing Brittany McBean back for the 343rd episode of The Copywriter Club Podcast. It’s been 3 years since Brittany’s been on the show and a lot of has changed for her and her business. From highs and lows of building a 6-figure business, she’s completely transparent in her journey and how other copywriters can use her wisdom to grow their own business. Here’s how the conversation goes:  Why Brittany works on long projects and what it does for her client retention.  The benefits of having a highly-automated inquiry process.  Why she’s not looking for a 500k year but this instead.  The raw and real downsides of business.  Her hiring process – why you need to know what you need and how to hire based on two specific criteria.  The imposter complex pops up even for high-level copywriters? What is a malleable role and how can it fit into your business (with boundaries)? How to be a better leader to your team when things are falling off track. Her process for letting someone go. Why yo

Alyssa Burkus is our guest on the 341st episode of The Copywriter Club Podcast. Alyssa is a thought leadership and content marketer. She started her business after being faced with asking life’s big questions after a chronic cancer prognosis but has defied the odds over and over again by building a business that works for her, her health, and her family. While we may not all be faced with life-threatening illnesses, we all face uncertainty and downsides. Alyssa shares the systems she has in place to look after what matters most. Here’s how the conversation goes: How her background in a global change consulting company has impacted her copywriting career.  Why she leaned into thought leadership and authority building as her area of specialization.  What really is thought leadership and how is it different from other forms of content marketing? Is all content marketing created equal? Tools to cope with uncertainty.  The importance of energy management for your personal and business life.  What A

Rob and Kira sit down on the 340th episode of The Copywriter Club Podcast to chat about a few episodes that have stood out to them over the last 5 years. Yup, they’re jumping all the way back in the archives to tap into what still applies to today’s copywriting arena and how you can use past insight to your business today. Here’s how the conversation goes: The copywriting event happening in London in 2023. The FREE A.I. challenge being hosted THIS week. Rob and Kira’s new A.I for Creative Entrepreneurs podcast. Why Joel Klettke didn’t start with beginner rates and jumped straight into value rates? How to turn mindset and confidence into action. The difference between an employee mindset and an entrepreneurial mindset. Do you need a portfolio to start charging higher rates? How to shift our mindset around the imposter complex. The benefits of imposter complex. The 12 lies of the imposter complex and what to do about it. What is The Stone Soup tale and how does it apply to copywriting?

Dave Harland is our guest on the 339th episode of The Copywriter Club Podcast. After starting a career as a soccer (or should we say football) reporter in Manchester, Dave shifted to the world of copywriting where he’s known for coming up with big ideas and a method to execute them. In this episode, you’ll find out exactly how he makes it happen. You’ll also learn: How Dave improved his copy skills with limited technology capabilities. Why he branded himself using “word” rather than “copy.” How he organized his portfolio when he first started his business. A typical day in the life of Dave and how he balances client work with his own business goals. Why writers need time to simmer in their thoughts and why they shouldn’t rush the critical thinking process. How to get bigger brands to notice you. The 3 question test Dave uses when coming up with a big idea. How many projects are too many projects? His method for attracting clients and building his brand using LinkedIn. How to find your vo

Corrie Myers is a website copywriter and messaging strategist who acts as a thought partner for her clients. After 15 years in the education field, she made the shift to copy and has found ways to incorporate her leadership and teaching expertise into her business. She’s built a successful business over the last few years by leading with empathy and setting clear boundaries. Here’s how the conversation goes: Corrie’s career shift from teacher to copywriter. Building a business as a parent of three and how she balances work and life. The skills she’s brought from her teaching career into copywriting. Why she treats her own business as a client and why you should, too. The benefits of having less hours to do something. How she built confidence in making big life changes. Being a thought partner for your clients – how do you position yourself as the go-to? How the Think Tank has helped transform Corrie’s business. Why you should pinpoint gaps your clients might miss. How she determines the

Carolyn McMurray is our guest on the 337th episode of The Copywriter Club Podcast. Carolyn is a copywriter and host of a community designed for generation Z to learn about copywriting. But how does one start a community and grow towards 100+ members? Tune into the episode to find out. You’ll also discover: Carolyn’s accidental discovery of copywriting and how she landed her first gig. Her advice for getting her business started if she had to do it all over again. How she fell into the tech niche. Why she decided to build and grow a community for gen Z? What’s her community all about and how does she benefit from it? Should you label yourself as a junior copywriter? When she increased her rates and began to build her reputation and brand. How to create a copywriting portfolio that stands out. Where she gathers inspiration to write her list weekly. Why she doesn’t take herself too seriously and how it benefits her brand. Carolyn’s advice for building a successful community. Mistakes sh

John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter’s Roundtable. John shared his process for getting started with research and copy and the lessons he’s learned from his 23-year copywriting career. Here’s how the episode goes: John’s approach to research – how much do you really need to get started? What does it mean for your copy to be invisible? Do you need to invest in another copywriting formula? How often do you need to check in with your writing process and method? The difference between divergent and convergent thinking and how to use each in copywriting. Why the warm-up is essential to writing your best copy. The benefits of reverse engineering outlines in different copywriting assets. How speed can benefit your copy and emulate positive energy. John’s process for feeding his brain from morning to night. How fiction books can help you develop a better sense of empathy. The 6 l

Paul Roetzer is our guest on the 335th episode of The Copywriter Club Podcast. Paul is the host of The Marketing Artificial Intelligence Show and Founder & CEO of the Marketing AI Institute. He shares how AI can be used as a tool to increase efficiency and help grow your business. Here’s what you’ll find out: The impact AI is having on children and future generations. Is AI stealing imagination? The 3 questions you need to ask yourself as a creative using AI. Can we avoid using AI? The effects of AI-generated content and the natural human need. Low-cost and free access tools to start experimenting with AI. The areas copywriters should focus on and how they can leverage them. Should you shift your title? How to become a more efficient writer. Finding trusted voices to learn from to become more confident in AI. What AI cannot take away from copywriters. How to rid yourself of the fear that come with the never-ending updates, changes, and shifts in copywriting. Why you need to be will

Sam Woods is our guest on the 334th episode of The Copywriter Club Podcast. Sam is a copywriter who’s been leveraging AI for copywriting since 2019. This episode dives into how AI is going to integrate into our personal and professional lives over the next decade, and Sam shares how copywriters can use it to their advantage. Take a peek at what we chat out: How will AI create and eliminate jobs and reshape the economy. What capabilities does ChatGPT have and how can copywriters leverage it in their business? How Sam uses AI in his client projects and his process for writing sales copy. Using ChatGPT prompts for market research. What ChatGPT is and what it’s not. Can ChatGPT really write in your voice? Treating ChatGPT like a junior copywriter. Is AI a tool for creativity on tap? How to present using AI to a client. What else can AI actually do? Why your input matters more than anything. The benefits and value of using AI in your creative business. Can using AI make you a better cop

Juliet Peay is our guest on the 333rd episode of The Copywriter Club Podcast. Juliet is a personal brand coach and copywriter who helps her clients “unfrankenstein” themselves, so they can show up authentically online. When it comes to building a business, your personal brand can be the key to attracting your ideal clients. Here’s how the conversation went: Why Juliet decided to start a blog about local business and how it opened up a full-time job opportunity. Freelancing on the side and when she felt ready take the leap in her business. Doing something because you think you’re supposed to. Going from a reactive to a proactive client search and why mindset plays a key role. Finding the right social media platform for your business. Do you have to send hard pitches? Building relationships with people using LinkedIn. How Juliet landed a ghostwriting retainer project. The fine line between personal branding and copywriting. Her personal branding process – what does she use with clients?

Chloe Barnes is our guest on the 332nd episode of The Copywriter Club Podcast. Chloe is a copywriter and creator coach who made her freelance gig a full-time income. After going viral on a little platform known as TikTok, Chloe has been able to grow her business by building her personal brand. But what makes good content and how can you use the platform to your advantage? Tune into the episode to find out… You’ll also hear: Why she ended up studying abroad in Sweden and how it changed the projection of her career. Starting a travel blog and getting a full-time content marketing job out of it. How she maintained working a 9-5 and a 5-9. Why she ended up on TikTok in the first place. How she blew up on TikTok on two different occasions and booked out her calendar. Why you need to be okay with the long game and how to be consistent. How she builds her personal brand on TikTok rather than her copywriting expertise. Her process for posting on TikTok and her content marketing strategy. How do yo

Anne-Laure Le Cunff is our guest on the 331st episode of The Copywriter Club Podcast. After deciding to go back to school to study neuroscience, Anne-Laure created a newsletter that turned into the thriving business known as Ness Labs, a science-based learning community to become more creative and productive without the burnout. Anne-Laure shares how business owners can minimize content overload and make their lives simpler. Here’s how the conversation goes: Why Anne-Laure decided to go back to school and shift her career path. What is the generation effect and how it’ll help you learn more effectively? How a newsletter became a full-fledged business. The importance of finding the learning output that works for you. The reality of being an “expert.” Is there such a thing as the curse of knowledge? Why everyone could benefit from becoming a teacher. How do you connect all the things you’ve learned? What is mind gardening and how does Anne-Laure use it in her life? Are you holding onto too

On the 330th episode of The Copywriter Club Podcast, Rob and Kira sit down after two weeks of in-person retreats to share what they’re most excited about in 2023. Between new conversations around writing a book, learning new languages, competing in an Ironman, and AI and ChatGPT, you’ll want to tune into the few surprises Rob and Kira have up their sleeve. Tune into the podcast to find out: Who’s going to learn Italian – Rob or Kira? Did Rob actually bike 200 miles in one day?! Is Kira going to be the new Ironman? The tentative releases of Rob and Kira’s books. Is there a ghost in Kira’s photo? The power of in-person retreats and masterminds. Will there be a new AI workshop for copywriters? Who should worry about AI? Where will the next Think Tank retreats take place? A Copywriter Club spin-off podcast is happening… what’s it about? Find out the answers by tuning into the podcast below. The people and stuff we mentioned on the sh

Steph Trovato is our guest on the 329th episode of The Copywriter Club Podcast. Steph is a copywriter who has been able to scale her business to $300k a year in just 3 years. In this episode, she shares the tools, strategies, support, and systems she’s put in place along the way to make it happen. Here’s a breakdown of the conversation: How Steph went from marketer for dental practices to freelancer and copywriter. Why she had to make the jump to full-time in her business and how she earned her first clients. Her pitching method – 100 pitches a week?! The most important step in the pitching process. How long she had to pitch before her business was sustainable. Her mindset and perspective shifts as she went full-time in her business. The transition from one-off projects to robust retainers. Can you be profitable and NOT be a launch copywriter? The power of being upfront about your pricing. How to set up a profitable retainer for your business. The reality of finding the perfect work sc

Andrea Grassi is our guest on the 328th episode of The Copywriter Club Podcast. Andrea is a serial entrepreneur with 6 businesses, and he shares how he’s able to manage, build, and grow each business. If you’ve ever thought about expanding your sources of income, you’ll want to tune into this episode. Here’s how the conversation goes: How Andrea became a marketer and entrepreneur. The reality of growing a business. Why he decided to start a second business… and a third business and… The most important part about starting a business. A breakdown of each of his vastly different businesses. Why he doesn’t need to be the expert in every business. The ingredients needed to build any business. How to create profit in your business and create a successful chain. Why your revenue isn’t that important – here’s what is. The importance of paying attention to each weak link in your business. The 3 pillars to any successful business. How to begin making a marketing plan. The mindshifts that tak

Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you’ve ever struggled to share your story in a way that’s true to you, this episode will give you the inspiration to make it happen. Here’s what we chat about: How Mike went from translator to copywriter and how he uses his past experience today. The art of copywriting vs the art of other forms of writing – how’s it different? How you can use your title or label to your advantage. Why Mike decided to “sit down and do stuff” aka give copywriting a fair go. How digging out the trash, shame, and insecurities will make you a better writer and business owner. Developing your rags-to-riches story. What’s the point of writing for ourselves? Is anyone actually paying attention? Is that a good thing? Why you need to get over yourself… Mike’s personal memoir book writing process. When it might be a

Tara Lassiter is our guest on the 326th episode of The Copywriter Club Podcast. After a 12-year career as a model and actress for QVC, Tara shifted into the copywriting space and became an email strategist. Whether you need to up your networking skills, need to make faster decisions, or you want to dabble into the world of TikTok, you’ll find yourself scribbling notes through the entire episode. Why Tara went from model and actress for QVC to email strategist. How is QVC similar to copywriting? Where she found her first copywriting clients. How The Copywriter Accelerator helped her propel her business forward. Do you brag about yourself? Here’s why you should. Dating vs marrying your decisions. How to hone in on what your audience wants to see from you. How to go from overthinking to taking action and accomplishing. Starting on TikTok – where do you begin? Create two versions of yourself… Here’s how. How to get more done with a limited amount of hours. Navigating the challenge of shif