The Copywriter Club Podcast

John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter’s Roundtable. John shared his process for getting started with research and copy and the lessons he’s learned from his 23-year copywriting career. Here’s how the episode goes: John’s approach to research – how much do you really need to get started? What does it mean for your copy to be invisible? Do you need to invest in another copywriting formula? How often do you need to check in with your writing process and method? The difference between divergent and convergent thinking and how to use each in copywriting. Why the warm-up is essential to writing your best copy. The benefits of reverse engineering outlines in different copywriting assets. How speed can benefit your copy and emulate positive energy. John’s process for feeding his brain from morning to night. How fiction books can help you develop a better sense of empathy. The 6 l