The Copywriter Club Podcast

Mike Garner is our guest on the 327th episode of The Copywriter Club Podcast. Mike is a message consultant who focuses on story-based emails that build connections and convert for small businesses. If you’ve ever struggled to share your story in a way that’s true to you, this episode will give you the inspiration to make it happen. Here’s what we chat about: How Mike went from translator to copywriter and how he uses his past experience today. The art of copywriting vs the art of other forms of writing – how’s it different? How you can use your title or label to your advantage. Why Mike decided to “sit down and do stuff” aka give copywriting a fair go. How digging out the trash, shame, and insecurities will make you a better writer and business owner. Developing your rags-to-riches story. What’s the point of writing for ourselves? Is anyone actually paying attention? Is that a good thing? Why you need to get over yourself… Mike’s personal memoir book writing process. When it might be a