The Copywriter Club Podcast

Over 271 episodes later, we’ve FINALLY brought back Chanti Zak for the 325th episode of The Copywriter Club Podcast. From solo copywriter to agency owner, Chanti breaks down her journey over the last few years, and how she became known as THE quiz funnel expert. Her insights on growing a thriving business are ones you won’t want to miss. Here’s what we talk about: Why Chanti made the decision to hire a team and how it’s helped her grow her OWN business. Hitting a 50/50 revenue mark between clients and courses. What unique advantage do copywriters have over other business owners? How to use your energy for what you love and avoid burnout (especially when growing a family). Who was her first team member and what did they do? When to start saying “no” to client work and “yes” to your own business. How to set your team up for success and realizations that will save you time, money, and a headache. Why your business needs to be more like Mcdonald’s. The importance of having a system for everyth

Our guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there’s no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won’t want to miss. Here’s what we cover: What Brian learned from having a near-fatal stroke at the same time as a book launch. Why he decided to launch a mastermind. Gaining rights to Breakthrough Advertising and selling over 10,000 copies. Is Brian a copywriter in secret? How he makes the principles inside Breakthrough Advertising doable. Can a book from the 60s still apply to today’s marketing arena? Creating upsells and bonuses for added value to customers. Is it a good idea to write a book? The reality of book launches. How to get better at relationship building. Why Brian hates the word “networking.” Giving more than you get – is it

On the 323rd episode of The Copywriter Club Podcast, Sara Rosinsky joins the show. Sara’s initial career plan was to be a stand-up comedian, but ultimately she decided to focus on her very enjoyable day job in a Boston advertising agency, writing copy. Sara is also the author of Unflubbify Your Writing: Bite-Sized Lessons to Improve Your Spelling, Punctuation, and Grammar, a book intended to help people avoid making common mistakes in English. Sara’s career spans from agency life, to in-house, and freelance copywriting, so you’re not going to want to miss all the insight she shares. Here’s how it all goes down: How Sara landed her first agency job that lasted over 10 years. The creative process at an agency and being able to learn everything on the job. How to become more confident in the words you write. Why you need to have passion for all of your ideas even when they don’t make it out. What’s the real story behind working in-house? Is it a good idea to go rogue and start freelancing? Which ro

Martha Barnard-Rae joins the show for the 322nd episode of The Copywriter Club Podcast. Martha is a copywriter and TEDx speaker who opens up the conversation about how getting to know yourself makes you a better business owner. After an ADHD diagnosis, she’s learned to put a different lens on her business and lean into tools and resources that work for her, and let go of what doesn’t. This episode reframes what we understand about ADHD and self-discovery and it’s one you won’t want to miss. How she ended up an English teacher in the most isolated city in the world. Finding a mentor and providing equal value to each other. Why her business partnership ended and how she ended it. How she stumbled into a diagnosis of ADHD and how it’s affected her business. The importance of learning about yourself and tools you can utilize. Why you need to show yourself compassion. How she became a TEDx speaker and how she continues to seek opportunities. The time management struggle… How to manage your time.

Mariam Vossough is our guest on the 321st episode of The Copywriter Club Podcast. Mariam is a copywriter and scriptwriter who is breaking into TikTok as a means to connect with her ideal client: Gen X women. The insights she shares will not only help you become a better writer but just might give you the courage to give TikTok a shot. Here’s what we talk about: Mariam’s start in the cutting room and how she became in charge of the entire story office. Her transition to children’s author after becoming a mother. Are children’s book writers cooler than copywriters? Self-publishing vs. finding an agent – which route should you take? Why copywriting is the best career for never-ending learners. How she stumbled across copywriting and why she joined The Copywriter Accelerator. What’s the process for turning a mediocre story into great content? How copy structure is an art form and why it can change the entire dynamic of the reader’s experience. Why your ego has no place in the editing room. H

On the 320th episode of The Copywriter Club Podcast, Rob and Kira sit down to debrief 2022. What worked? What didn’t? And what’s coming up in the month of December and into the new year? As you begin to reflect on the past year and plan for the next, you’ll find advice and book recommendations to guide you into a successful 2023. Here’s how the episode breaks down: Why you need to join the Strategic Growth Plan challenge TODAY. The difference between how Rob and Kira change their behavior. Trying out a different email style… Masterclasses and diary entries? Is Kira ready to move again? Early-bird for Accelerator is opening when?! CEO retreats – do you need them in your life? Why roles can change when your business grows. How stepping into a leadership role can help your business. Productivity and time management book recommendations for 2023. Check out the episode below or read the transcript. The people and stuff we mentioned on the show: Jo

Sue Bowness is our guest on the 319th episode of The Copywriter Club Podcast. Sue is a content writer and professor who helps her clients and students tell better stories through content. In this episode, she shares her insights on the content writing industry and how it’s changed over her two-decade long freelance career. Tune in to find out: The real difference between being a business owner vs being an employee. The mindset reframe you need to take on when you decide to start your own business. Copywriting vs content writing… Are they the same? What is the true value of content writing and how do you position it to clients? How much can you actually charge for ONE blog post? Are you stuck on finding a niche? Try this. How can you make a boring topic tolerable to read? What does it take to run a profitable business for two decades? How to navigate trends and changes to your industry. How to be more productive as a full-time business owner? Creating multiple income streams to fulfill

Simon De Brito is our guest on the 318th episode of The Copywriter Club Podcast. Simon is a Marketing Automation Specialist who creates inbound marketing strategies in order to turn prospects into customers. Not only does this episode give you the inside scoop on inbound marketing but just how different buyers are in different parts of the world. Tune into the episode to find out: What is inbound marketing and what does a Marketing Automation Specialist even do? How the different stages of awareness helps create conversion-worthy content. What’s the difference between B2B and B2C buyers? Why you can’t just throw content out for the sake of content. Scoring systems – what are they and what does it do for business? What mistakes are marketers making in their inbound marketing efforts? Which free tools translate for smaller businesses? SEO – does YOUR business need it? Why you need to STOP solving everyone’s problems. How to save time, stretch your content, and drive more eyes on your conte

Tori Autumn is our guest for the 317th episode of The Copywriter Club Podcast. Tori is an email strategist and copywriter who helps coaches and course creators grow their businesses through fervent messaging. In this episode, she spills how she's quickly grown her copywriting business and what she's had to shed to make it happen. Here's what you'll find: How Tori went from broadcast journalism to self-love coaching to copywriting. What to do when jobs don’t go the way you planned them to. The balance between nonprofit work and owning a copywriting business – practical tips for pursuing multiple passions. How she built her business to $20k months in a matter of a year. Why she invests her time in networking and the benefits it's given her business. The REAL benefits of 5-figure months. How The Accelerator and Think Tank helped her business grow and flourish. How to shift your mindset as you’re growing your business. Copywriting vs. strategy – what’s the difference and how will it help you p

We’ve invited Kirsty Fanton back on the show for the 316th episode! Kirsty is an ex-psychotherapist turned launch copywriter and on top of running a thriving copywriting business, she’s also a new parent. Her expertise in the psychotherapy world makes her the best person to chat boundaries around not just navigating parenthood and business, but creating better boundaries for ourselves as a whole. Here’s what you’ll find in the conversation: How Kirsty’s business has changed since our first interview with her. How TCC programs helped her business reach 6-figures and introduced her to an incredible network. The shift her business made since having a baby. Preparing for maternity leave and how creating a passive stream of income helped her business. The process to create an evergreen funnel. How to step back and look at your business from a strategic perspective. How she built a business that worked around her life when her time was so out of her control. The tools she gained from being a licen

Rob Perry is our guest on the 315th episode of The Copywriter Club Podcast. Rob Perry is a SaaS and B2B copywriter and consultant who has built a solid pipeline of clients without using a website, email list, or high-profile social media presence. In fact, he grew his business using a platform you may be familiar with: Upwork. How’d he do it? And could you do the same? Stick around and find out: How Rob went from President of sales to copywriter and how he leveraged his skills. The struggles of abruptly moving your family overseas. How he used Upwork to start copywriting and became a sought-after copywriter. Standing out on a platform like Upwork and becoming the go-to choice. Are 3 minutes of value worth your time? Upwork 101: Setting yourself up for success in 3 steps. Why you need to filter jobs on Upwork and cut out the noise and save time. How to avoid clients who have unrealistic expectations. Did Kira get kicked off Upwork? How to tailor your proposals to each job. The top reaso

Liv Steigrad is our guest on the 314th episode of The Copywriter Club Podcast. Liv is a copywriter and brand messaging strategist with a psychology and sociolinguistic background. She helps her clients create powerful brands through her B.R.A.V.E framework, and in this episode, she breaks down how copywriters can use it to build their own brands. Here’s how the conversation went: Does a psychology degree help in being a better copywriter? How to get better at voice of customer research. Making friends as an adult and applying the same techniques in networking. How to prepare and execute things that are terrifying. The one habit you need to build to gain momentum in your business and life. Do you have a definition of success? And is it really true to you? What is a brand story and why does it matter? How to envision big goals and create your ideal day. The balance between a full-time job and a full-time business. What you need to take advantage of while you’re working a full-time job. W

On the 313th episode of The Copywriter Club Podcast, Todd Brown makes an entrance on the show. Todd is an expert marketer with over 15 years of experience and in this episode, you’ll find out how he went from making $8.50 an hour as an overworked employee to creating a sought-after marketing approach other experts utilize in their own direct response marketing campaigns. The conversation goes a little like this: Where Todd got his start in the direct response marketing industry. What he learned about discipline as a bodybuilder and how he carries it into his everyday life and business. The importance of consistency and why it wins every time. His perspective on discipline and how anyone can add it to their toolkit. The double-edged sword of hiring a team. His shift from marketer to entrepreneur and how it changed the game for his business growth. What is marketing really? How to use Todd’s E-5 method for marketing campaigns and to grow a thriving copywriting business. Two ways to bulletpro

Jennifer Spivak is our guest for the 312th episode of The Copywriter Club Podcast. Jennifer is the CEO and founder of The AdGirls Agency, and she’s helped hundreds of businesses generate millions of dollars on Facebook and Instagram with the use of simple funnels. In this episode, she breaks down her funnel process and how copywriters can implement a low ad-spend approach to lead generation. Here’s how the conversation went: How Jennifer got into the entrepreneurial space and her mission behind her business. Getting out of an abusive relationship and how $1500 saved her life. How she grew her business through organic relationships and virtual door knocking. Why she set up one simple ad to book a call with her and how it turned out. Is it a good idea to turn your business into an agency? When this happens… It’s time to make a business pivot. Her team of 16 and how each position allows for her to step into her visionary role. What she would do differently if she was starting her business over.

On the 311th episode of The Copywriter Club Podcast, Peta O’Brien-Day joins the show to discuss… Politics. But not in the way you’d imagine. Peta is a copywriter and messaging strategist who educates her audience on how to tread in delicate territory by leading with empathy in marketing their efforts. Here’s how the conversation goes: Her background in social work and learning how to empathize with teenagers by building relationships. What’s the secret? Working in mentally challenging conditions and the toll it can take. Becoming a widow and transitioning into many different careers. Starting a blog about starting over and getting hired by parent-based companies. Beginning on Upwork and optimizing her profile to appear first in the search bar. How to communicate empathy with skeptical audiences as a business owner. Never say these two things when someone is grieving — take notes. How she upleveled her skills before cold pitching and landing a company who needed email copy. How she went fro

On the 310th episode of The Copywriter Club Podcast, Rob and Kira sit down and chat about what’s new in the world of The Copywriter Club. Catch up and tune into what needs to be on your radar for the last quarter of the year. Here’s what they talk about: The 2022-2023 Definitive Guide to Pricing for copywriters – and how you can apply it to your business. What’s the difference in salary between content writers and copywriters? Do you need a degree to be a copywriter? (new blog alert!) Do copywriters really need a niche? How you can get better at prospecting and scale your income. The number one problem copywriters are facing. What do habits have to do with gaining clients consistently? Are you ready for the Think Tank? What podcasts are Rob and Kira listening to lately? A podcast to improve your storytelling game. Tune into the episode below.   The people and stuff we mentioned on the show: P7 Workshop – get more clients How much do copywriters get

Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place. Check it out below: Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience. Writing for a demographic much different than your own – how’s it happen? Why she decided to hone in on a niche and how it worked out for her. How to connect with potential clients in your local business networking groups. Her advice on asking better questions during the research phase. Why you need to lead with empathy and how to respond to people’s demeanor and tone. The specific questions she asks clients to pull the best details and information for a project. How sh

Our guest for the 308th episode of The Copywriter Club Podcast is Kristin Lajeunesse. Kristin is an author and former digital nomad who has traveled to all 50 states in the U.S. and 21 countries on a mission to find delicious vegan food along the way. Her travels led her to copywriting and over the last couple of years, she’s built a thriving business. Here’s how her story goes: Kristin’s 3 lives and how they led her top copywriting. Starting a business on Fiverr before hiring a sales consultant. Landing large clients with employees vs solopreneur clients. What it’s like to work with a sales consultant – how does it fit into the budget? Are you doing the same amount of work for less money? The best tool you can use on a sales call. How to turn your sales call into an organic conversation rather than an interrogation. How much do we really need to do to ensure a high-quality customer experience? The two best investments Kristin has made in her business. How she manages her small team and

Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving business. This episode will leave you with wisdom, practical business advice, and even a email marketing strategy… Here’s how the episode goes: Jenn’s 25 year background in sales and marketing and why she went from LA back to Cleveland. The journey to getting sober and realizing the “cushy” job didn’t bring happiness. Going back to school to get a Masters in creative writing and rediscovering old passions. Making big changes in adulthood and investing in yourself. Working for agencies, being a lead copywriter, and diving into freelance copywriting. How tires helped her learn about educating an audience, urging them to care, and how to incorporate benefits. Why is addiction misunderstood? Doing better vs. d

On the 306th episode of The Copywriter Club Podcast, Jamie Jensen makes her second appearance on the show. Jamie is a copywriter, screenwriter, creative coach and some-day showrunner. Jamie’s many lives have led her to her absolute passion of screenwriting and helping other multi-passionate creatives discover how to balance it all. Here’s how the conversation went: What’s the difference between hitting a wall and burnout? Walking away from something that’s going well? How to create a step by step process for what comes next. Why you need to give yourself permission to be messy. The balance between business person and artist. What goes into the screenwriting process? The importance of allowing yourself to be bad at your craft. The shift in the screenwriting industry – what have been the effects of streaming? What goes into Jamie’s writing process? Why you should treat your projects like relationships – projects as people? What are work retreats all about? What’s a pilot vs a screenpla