The Copywriter Club Podcast

On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha’s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her “REVEAL” framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch.  Tune into the episode to find out more about: Masha’s transition from corporate marketing director to website copywriter for interior designers.  When do you know it’s time to pivot or go off on your own? How she unexpectedly gained her first clients and how she markets her business today.  Burnout after 3 months?! How she navigated the early stages of entrepreneurship.  How she decided to niche down both vertically and horizontally. Her methods to delving into her audience’s pain points and challenges.  Where she found clients in a hyper-specific market and how she began to stand out.  The key to findin

On the 365th episode of The Copywriter Club Podcast, Rob and Kira sit down with seasoned copywriter, John Bejakovic. With a background in IT, John made his way into copywriting and now has a daily email newsletter. This episode dives into the underlying principles that make copywriting effective and how copywriters can position themselves in an evolving industry. Here’s how the conversation goes: Why do marketers gatekeep this book? All will be revealed – no gatekeeping here. How a 500-word blog post changed John’s career path.  Why he decided to become a published author on Amazon.  The importance of having an email list. When should you pivot your business? Why an email list is the fastest way to grow as a copywriter.  Should you create a niche-specific newsletter? (plus how to decide which niche to focus on) John’s monetization strategy and how he’s grown his newsletter.  How do magic, persuasion, and copywriting overlap and work together? What’s the push-and-pull technique? Why Jaw

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey from scrub life to "scribe" life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche. Listen to the episode to find out: How writing a book on speech-language pathology introduced Lauren to the world of copywriting.  The two pitch emails that almost landed her a forward by a renowned surgeon. Why we don’t always need a ‘yes’ to be successful.  How to take rejection and thrive.  What do people misunderstand about speech-language pathology? How SLPs and copywriters are similar and how Lauren merges the two worlds.  The importance of looking at objective and subjective data.  How she found her first set of clients on Upwork and through a Facebook post.  Why she niched into wr

On the 363rd episode of The Copywriter Club Podcast, Eden Bidani hops on the show to chat all things conversion, sales conversations, and pitching prospects. Eden is a conversion copywriter and messaging strategist who uses her anthropology background to get to the root message that’ll attract the right customers to the right offer. Tune into the episode to find out: How Eden went from selling cosmetics to writing blogs.  Why she slowly raised her prices and how it built her confidence.  Here’s the truth about pitching and some practical advice you can apply.  Why you need to be emotionally distant from your pitches.  The importance of making promises you know you can keep and how it can impact your business.  Should you start doing this in your sales calls?  How to guide your sales calls while letting your prospect take the lead.  The process for writing an advertorial.  How her background in anthropology has shaped her research process. Are you reading between the lines while conductin

On the 362nd episode of The Copywriter Club Podcast, Alex Thompson takes the mic to chat all things LinkedIn. Alex is a website and email copywriter who gains the majority of his clients on LinkedIn by creating parody content. You’ll walk away from this episode with tangible steps you can use to create a LinkedIn strategy that works for you. Tune into the episode to discover: How Alex went from teacher to farm worker to copywriter.  Why it’s okay to leave a profession you thought was your end all be all.  Alex’s discovery of The Copywriter Club Podcast, and how it helped him grow his business.  How he uses LinkedIn as his primary source to find clients.  The significance of curating the right kind of LinkedIn feed for your mental state.  How to embrace the “sucky” beginnings of anything new.  Why every copywriter needs to acquire this trait.  Offers you can service and skill stack to gain clients.  What most copywriters get wrong when they start their business. His marketing strategy o

  Abi’s early beginnings on Upwork and how she got kicked off the platform.  How she uses Facebook groups to land and secure clients.  Why she decided to invest in herself and her business.  The switch she made from live launching to evergreen launching. The truth behind a “bad” launch and how to learn from it.  How she increased her rates after 30 sales pages and hundreds of emails.  What’s the real reason behind an unsuccessful launch? The power behind having a strategic mindset.  Why you cannot ignore feedback loops and how they’ll increase conversions.  How talking to the wrong people can make great copy fall flat.  Tune into the episode by hitting the play button. The people and stuff we mentioned on the show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website Abi's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Pod

Ali Rector joins the show on the 360th episode of The Copywriter Club Podcast. Ali is a cycle-syncing coach and copywriter who gained her expertise from years of agency copywriting. She sheds light on the importance of not letting your ego interfere with your work and how to build a strong creative process to become the best copywriter you can be. Tune into the episode to find out: How Ali quickly grew her skillset and became a lead agency copywriter Her path from agency copywriter to freelance copywriter. The follow-up email that landed her a high-paying contract.  The ins and outs of the creative process at an agency.  How to communicate your vision to your team. What characteristics make copywriters successful? Why it’s a good thing for everyone to have a different creative process.  How to spark creativity as a freelance copywriter.  Why she decided to pivot into coaching and how she made the transition.  How The Copywriter Accelerator helped Ali build her business.  Why community

Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email newsletters. She shares insights about the world of AI and how although there’s no slowing it down, how copywriters can use AI to optimize their systems and processes in their own businesses and use it as a competitive edge in a crowded marketplace. Here’s what you’ll find: What exactly is Rasa.io, and how does it work? Why email is still powerful and why you need an email newsletter.  The importance of client feedback and how AI can streamline your process. How to incorporate the use of AI in your business model and packages.  The similarities between a sales conversation and offering value.  Do your discovery questions need a facelift? How to intertwine human relationships with the use of AI.  Need a reason to create a bank of content? Here’s why.  How to repurpose your content and save yourself time and energy.  How to dig

On the 358th episode of The Copywriter Club Podcast, we’re covering all things law and your business. Taylor Tieman, Esq. joins the show to give copywriters actionable steps they can take to legally protect their business. Legal is an unavoidable part of running a business, and Taylor breaks it down in an approachable way. Tune into the episode to find out: The pitfalls of not having a proper contract in place. The difference between owning your copy and the right to use it in your portfolio.  Can you have 50/50 ownership of the copy you write? What is an intellectual property clause and how can you add it to your contract? What if you need to end the project abruptly?  The specific clauses copywriters need to have in their contracts.  When do you actually need to enforce the contract? LLC vs. S-Corp: Which one is right for your business? The 3 most important legal aspects to protect your business.  Why you may need a trademark and the different levels of filing.  AI and legal… A lawye

Angela Morris is our guest on the 357th episode of The Copywriter Club. Angela is a makeup artist turned copywriter and digital marketing strategist who teaches her clients how to quiet quit Instagram, so they can save time and energy in their businesses. This episode breaks down her strategy and framework for how to take a step back from social media while continuing to grow your impact and your business. Here’s what you’ll find in the episode: How to solve problems your audience actually is struggling with. Where she found her first set of social media clients in the midst of losing all her makeup industry gigs.  Why you should channel what makes you angry.  Is palatable still sellable?  How she went from writing captions to strategizing business messaging.  The importance of having good perception as a copywriter.  What is Quiet Quitting Instagram? Angela’s strategy for Quiet Quitting Instagram and how it’s affected her business.  Is Kira quitting Instagram? The process of creating a

Katelyn Collins joins us on the 356th episode of The Copywriter Club Podcast. With a background in theater, Katelyn has transferred her many talents into the world of copywriting. Now she writes for 7-figure course creators and is a copywriting educator to those looking to improve their writing chops. Tune into the episode to find out: How an actor ignited a passion for email marketing. What are darlings and how can you cut them in your copy? The importance of throughlines and how they build decisiveness as a copywriter.  Katelyn’s inside scoop on what it’s like to work for start–ups.  When diving head first into your business… Where do you start to find clients? The delicate balance between being the dreamer and generator in your business.  What’s really on the other side of uncomfortable pivots and changes in our lives and businesses?  The perspective shift every entrepreneur needs to make.  How to recover from burnout and notice when it starts to creep in.  Is it still worth it to wor

On the 355th episode of The Copywriter Club Podcast, Kira and Rob take the mic to talk about the 5 critical moves copywriters need to make to build, grow, and scale a successful copywriting business. If this year has got you questioning your business, this episode is for you. Here’s what you’ll learn: How to “flip the switch” in your business.  What successful copywriters know that struggling copywriters don’t.  Why you need to build an operating system to support your goals.  How to define your X-factor… The very thing that makes you stand out.  The steps to create your ideal client and discover the problems they want to be solved. How to find the right pricing model for your business.  Why having a signature service will make you more revenue. The importance of processes and systems and how to begin to build them.  Why systems are the solution to imposter complex.  How to improve your sales skills without feeling sleazy.  The 4 mistakes copywriters are making in growing their busine

Brenna McGowan is our guest on the 354th episode of The Copywriter Club Podcast. Brenna is a social media manager turned email copywriter and launch strategist who helps her clients implement prelaunch methods that generate greater awareness and sales. If you want to create natural momemtum before your launch, you'll want to listen to Brenna's behind-the-curtain insights. Here's what you'll find: Why Brenna transitioned from social media marketing to email marketing. How she repositioned her business in a new industry and grew an online presence.  The process she created for validating her offer and expertise.  Why she niched into prelaunch and how it can benefit the overall launch of a product or service. What’s so important about your “why?” What are you supposed to do after you pivot your business? Being good at things vs being passionate about them.  How Brenna uses the LEAP process to help entrepreneurs find their sweet spot to achieve their goals.  What’s working with prelaunch now?

On the 353rd episode of The Copywriter Club Podcast, Lindsay Hyatt joins the show to talk about how to make strategic pivots in your business and step into the spotlight with confidence. Lindsay is a copywriter and empowerment coach who helps her clients build a stand-out personal brand. Before she built her business, she worked in radio ads and healthcare marketing, and she was a 5th-grade teacher before jumping ship to start her own blog, so she knows a thing or two about making big pivots. Listen in to find out: How do you know when it’s time to pivot in your business… or life? The steps Lindsay took to meet her salary within a couple of months.  How to create a writing habit and build your portfolio.  The benefits of setting aside your pride and putting yourself out there.  What’s the key to building a personal brand? Her Instagram philosophy for growth and building an audience.  What to do when it’s hard to show up on social media.  General content pillars vs rigid content calendar – wh

Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today. Tune into the episode to find out: What similarities are there between songwriting and direct response marketing? Why you need to build your “sitting down” muscle.  How Chris landed Brian Kurtz as a client and how their partnership grew.  What is the 40/40/20 mix?  The best process for context switching and juggling multiple projects at a time.  How to get better at decision-making and what that means for your business.  Determining your audience’s mass desire and understanding market sophistication.  When do you incorporate a unique mechanism? Two techniques to better understand your audience and their needs.  How to build the stream of acceptance and

Jess Kelly is our guest on the 351st episode of The Copywriter Club Podcast. She is a copywriter who helps conscientious brands build authentic and true-to-them businesses through brand and marketing strategies. From shifts in careers and misdiagnoses, Jess’s journey highlights the benefits of personal growth and becoming different and new versions of yourself along the way.   Listen to the episode to find out:   Why Jess dropped out of journalism.  Experimentation vs expectation – why does it matter?  The permission slip you need to give yourself – like yesterday.  How she fell into copywriting and her career paths to get there.  The 10-minute call that landed her inside of The Copywriter Accelerator.  What’s the secret to building better interview skills?  Why you need to start showing up and how it’s going to pay off.  The diagnoses that helped Jess make sense of her identity and experience.  How to connect with more people in your network.  What kinds of relationships shoul

350 episodes and over 1.5 million downloads later, Rob and Kira sit down to chat about... pitching (and phones?). From setting intentions for a new season to setting your business up for success in Q3, you'll walk away from this episode with ideas and actionable steps you can use right now  in your business. Catch up with Rob and Kira to find out: The sure-fire way to gain clients in Q3.  How Kira’s flip-phone project is going. Creating a theme for a new season.  What summer on this side of the globe means for Rob and Kira. What’s new with TCC this summer? The do’s and don’t’s of pitching and why copywriters need to focus on this instead.  Is your ego getting in the way of new clients? What business activities can help you come out of a slow season? How are copywriters getting paid right now? What’s new on the AI for Creative Entrepreneurs podcast? The people and stuff we mentioned on the  show: The Copywriter Un

On the 349th episode of The Copywriter Club Podcast, Michelle Pollack joins the show to completely shatter your perception of the inner critic and how something as “simple” as values can truly change how you show up in your life and business. Michelle is an Executive and Leadership Coach who shares her expertise in how to give yourself permission to play bigger and live the life you desire. Follow along to find out: How Michelle was able to change the neural pathways in her brain. What to do when the “is this all there is” feeling pops up and how to step out of it.  The importance of values and how to define them for yourself.  Can you have too many values and how to prioritize values for different seasons of life?  Is there such a thing as balance?  How to LIVE within your values once you’ve actually identified them despite life’s responsibilities.  The #1 barrier to facing your own inner critic.  7 ways the inner critic could be showing up in your life. How to create awareness around you

Dan Nelken is our guest on the 348th episode of The Copywriter Club Podcast. Dan is a copywriter and author of A Self-Help Guide for Copywriters. If you’re a creative, you may have fallen into the inner critic rabbit hole that keeps you in a cycle of stuck. But Dan gives practical and actionable steps to move away from creative burnout and into a process that helps you turn surface-level ideas into substance. Tune into the episode to find out: Dan’s experience in ad school and how it shaped his expertise and portfolio.  The grind that turned into a sustainable copywriting career. How to come up with ideas without letting self-doubt, inner critic, and the feeling of stuck get in the way.  The bucket exercise – how to trick your brain into creating ideas.  What’s the creative process and what tools are useful? The two reasons procrastination is keeping you from total creativity.  Why you should use AI to feel inspired rather than disposable.  How to create a swipe folder system and maximize it

On the 347th episode of The Copywriter Club Podcast, Linda Perry makes her FOURTH appearance on the show. This episode acts as a friendly reminder to take care of your mindset especially in times of financial uncertainty and business (and life) plateaus. Linda shares how we can continue to grow our mindset toolbelt, so we can stop getting in our own way. Here’s how the episode goes: How Linda’s work has changed over the last few years.  Her dream of moving to Europe and how she made it happen.  What’s the challenge with selling something like mindset? The real reason you keep coming back to your mindset struggles.  How finding your why will help you craft messaging and communicate better.  What tools should copywriters add to their business?  Here’s the real problem with continually purchasing courses and programs.  The 5 traps keeping you from business confidence.  What’s the difference between worth base and value base? Are we telling ourselves a story that keeps us stuck? How to foc