The Copywriter Club Podcast

Lauren Hermann is our guest on the 364th episode of The Copywriter Club Podcast. Lauren is a speech-language pathologist (SLP) turned copywriter who now owns and operates The Copy Clinicians, a small copywriting agency for the healthcare industry. Lauren's journey from scrub life to "scribe" life has led to surprising results and a desire to teach other clinicians how to become copywriters in their niche. Listen to the episode to find out: How writing a book on speech-language pathology introduced Lauren to the world of copywriting.  The two pitch emails that almost landed her a forward by a renowned surgeon. Why we don’t always need a ‘yes’ to be successful.  How to take rejection and thrive.  What do people misunderstand about speech-language pathology? How SLPs and copywriters are similar and how Lauren merges the two worlds.  The importance of looking at objective and subjective data.  How she found her first set of clients on Upwork and through a Facebook post.  Why she niched into wr