Marketing Mistakes (and How To Avoid Them)

In today’s episode, Stacy and Curtis chat about how to properly make human connections with your contacts in order to successfully pitch them. Curtis and Stacy break down the importance of press releases, dialing in your journalist contacts, and pitching them properly. As the Principal of Automation Wolf, Curtis has worked in the media landscape and breaks down the PR space for us. 

In today’s episode, Stacy and Matthew chat about B2B business strategies that can better secure leads and demand through social platforms. Matthew Hunt has run thousands of marketing campaigns for hundreds of B2B companies. He's now the founder of Automation Wolf and coaches company CEOs, marketing directors, and other entrepreneurs. 

In this episode, learn one of the more powerful tricks to make your brand stick in people's minds.

In today’s episode, Stacy sits down with Jeff Bullas who is a master of social media and digital marketing. He has been in the social media marketing game since the early days, and he shares his vast knowledge of the content space with us. Jeff discusses the battling with algorithms that change constantly, utilizing automation to increase your reach and produce more content, and how to tell a good story. The two discuss how targeting your audience and building a story that speaks to them can help you avoid some common marketing mistakes.

Everyone wants to be the biggest streaming giant in entertainment, but tracking streaming data can be tricky.  Bruce Nash talks to us today about how many impressions entertainment content receives, and the metrics inside of the business of entertainment.  He also let's us know what it adjudicator is, as he is the official adjudicator of movie records for the Guinness Book of Records.

In today’s episode, Stacy sits down with Alison Simons, who is Founder of Simmons Marketing, ,a professional services marketing firm that builds ROI focused marketing strategies. Alison creates customized programs that align with time allocation and budget with services ranging from keeping your blog updated to hands-on execution of marketing plans. The two chat about employee branding, skill building, and how to understand your client’s goals. Stacy and Alison discuss the miscommunication that can happen between client and agency, and how to avoid these pitfalls.

In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more. He is also the host of the marketing podcast “Endless Coffee Cup,” and has written three books. The two chat about Matt’s journey from real estate to digital marketing. They also touch on the pros and cons of Google Analytics, as well as the importance of asking questions. Matt and Stacy also discuss the communication problems that tend to arise when integrating products with business.

In today’s episode, Stacy sits down with Nathan Piland who is not only one of our agency team members, but a music artist and a social media influencer, who has built a very engaged audience of over 4.2 million on TikTok. The two discuss the ins and outs of influencer marketing. Nathan shares what he thinks influencers should look out for when working with a brand, and also, why he believes brands should generally let influencers have more of a say in creating branded content. He also shares what the first steps are in becoming an influencer, as well as how long it takes for influencers to create videos for partnerships. The two also touch on Nathan’s fake pregnancy stunt which quickly earned him 250,000 followers more.

In today’s episode, Stacy sits down with Kristrr Ungerbocker who is the is the Founder of Talk SHIFT, a global movement that focuses on leadership language, and teaches why strong communication leads to better results in both business and life. He is also the author of 22 Talk Shifts, a #1 Wall Street Journal Best Seller that shares numerous ways to strengthen communication. The two chat about the great resignation as well the difference between working to live and living to work. They also share the ways that you can better motivate your team, and the importance of adopting a compassionate, yet understanding leadership style.

In this episode, Stacy teaches us 10 ways that brands can create more successful social media strategies

In this episode, Stacy sits down with Leonard Kim, who is the Managing Partner of Influence Tree, a full stack digital marketing firm. He is also an author, a speaker, as well as a personal branding expert and he has won numerous awards for his work. The two discuss Leonard’s inspirational road to success, and how he went from living on his grandmother’s couch, to becoming the powerful and prosperous expert he is today. Leonard shares why he believes there’s a “step-by-step” process in building a personal brand. The two also touch on the importance of taking a break. while maintaining your drive to improve and do better.

In today’s episode, Stacy sits down with Andy Crestodina, who is the co-founder and Chief Marketing Officer of Orbit Media, an award winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. The two chat about visitor psychology, as well as the difference between generating a website for a consumer, versus a business. Andy also shares some of the big mistakes of website building—a lack of data, an excess of stock photos, a “thank you” page, and many more.

In today’s episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand.

In today's episode, Stacy sits down with Meg Sakakibara, who is the Vice President of Marketing an Unbounce, a platform that helps brands increase their conversion campaigns through landing pages and leveraging the power of AI. Meg has been a B2B marketing professional in the technology community for 14 years, spanning both enterprise software and SMB SaaS. The two chat about all the ways that you can create a successful conversion campaign, They discuss the importance of understanding your customer, your core messaging, and the conversions that actually matter—is it a lead, or a click-through?

In today’s episode, Stacy sits down with Melanie Herschorn, who is the Founder of VIP Digital Content. She is a content marketing strategist for coaches, authors, entrepreneurs, and speakers around the world. The two discuss the importance of finding your “why” and being authentic. Melanie also shares how she helps her clients find their messaging. She also discusses why she believes, it’s incredible beneficial to leverage podcasting and email marketing.

In this episode, Stacy sits down with Tom Schwab, who is the CEO of Interview Valet, an inbound marketing, media agency that leverages podcast interviews to drive sales. With his “white glove” service, he helps speakers, brands, authors, and more, increase their exposure, and gain leads by turning them into podcast pros. The two discuss why it’s important not to approach marketing with the intention of making it perfect—especially in regards to podcasting and thought leadership. Tom also shares why interviews should be organic. He also discusses why it’s more important to market your interviews more, than book more interviews.

In this episode, Stacy discusses the risks and potential benefits of social influencer marketing. She also offers practical tips on how to manage your boss's expectations when working with a client who may have unrealistic goals for their campaign objectives in mind.

In today’s episode, Stacy sits down with Rand Fishkin, who is the Co-founder and CEO of SparkToro, a Seattle-based tech start-up that provides tools for audience intelligence and market research. He is also the author of Lost & Founder: A Painfully Honest Field Guide to the Startup World. The two discuss the importance of better knowing your audience, as well as the downfall of creating a fictionalized avatar. Rand also shares why he believes it’s best not to invest all your money in Facebook or Google ads.

In this episode, Stacy discusses what is influencer marketing and the importance of social media influencers. She will also reveal how influencers bring impact on a brand’s sales.

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.