Marketing Mistakes (and How To Avoid Them)

In today’s episode, Stacy sits down with Andy Crestodina, who is the co-founder and Chief Marketing Officer of Orbit Media, an award winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. The two chat about visitor psychology, as well as the difference between generating a website for a consumer, versus a business. Andy also shares some of the big mistakes of website building—a lack of data, an excess of stock photos, a “thank you” page, and many more.