Marketing Mistakes (and How To Avoid Them)

In today’s episode, Stacy sits down with Doug Zarkin, who is the VP and CMO of Pearle Vision, which is one of the largest optical retailers in North America. Doug has a wealth of experience in marketing; he has five North American Effie Awards, a Clio Award, and has been twice recognized as Innovative Marketer of the Year by the CMO Club. Here, the two chat about the 80-20 rule, and the importance of celebrating your progress. They also discuss why passion is necessary in building a successful team. Doug also shares his take on the metaverse, and the downfalls of partnering with a celebrity who lacks authenticity and enthusiasm for your brand.