Marketing Mistakes (and How To Avoid Them)

In today’s episode, Stacy sits down with Matt Bailey, who is the Lead Trainer and Founder of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. Matt has trained some of the biggest brands around — from Disney to Yamaha, Microsoft, and more. He is also the host of the marketing podcast “Endless Coffee Cup,” and has written three books. The two chat about Matt’s journey from real estate to digital marketing. They also touch on the pros and cons of Google Analytics, as well as the importance of asking questions. Matt and Stacy also discuss the communication problems that tend to arise when integrating products with business.