Sinopsis
Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brands overall consumer engagement and most importantly, your sales.
Episodios
-
Cracking 15 Steps For Celebrity Influencer Buy In
12/04/2017 Duración: 13minIn this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.
-
The Differences Between Advertising, PR And Entertainment Marketing
05/04/2017 Duración: 07minIn this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.
-
10 Tips For Social Media
31/03/2017 Duración: 12minIn this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.
-
Do You Want To Hire A Celebrity Or A Celebrity Influencer
30/03/2017 Duración: 05minIn this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.
-
Get Consumers To Remember Your Brand Faster
28/03/2017 Duración: 06minIn this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.
-
How Brands Use Retro Product Placement For Branding
23/03/2017 Duración: 07minIn this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain authentic and memorable connections to the audience.
-
The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads
21/03/2017 Duración: 09minIn this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.
-
How To Secure The Right Influencer For Your Brand
20/03/2017 Duración: 11minIn this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.
-
How Much Does Product Placement Cost
17/03/2017 Duración: 14minIn this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.
-
How To Create More Successful Instagram Posts
17/03/2017 Duración: 07minIn this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.
-
How To Get Your Brand In Celebrity Swag Bags
16/03/2017 Duración: 11minIn this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.
-
Creating Celebrity Endorsement Safeguards
15/03/2017 Duración: 08minIn this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.
-
Finding Out If Your Instagram Influencer Has Fake Followers
14/03/2017 Duración: 09minIn this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!
-
3 Steps Not To Miss For Product Placement
11/03/2017 Duración: 06minIn today’s episode, Stacy shares 3 important steps in planning a product placement strategy for your brand, and how they can help you achieve desired results. She also discusses the importance of knowing your key demographic, and understanding how you do, and do not, want your brand to be portrayed. She also touches on the importance of taking immediate action in order to secure your partnership.
-
Inviting A Celebrity To Your Event
10/03/2017 Duración: 15minIn this episode,Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.
-
4 Common Myths About Product Placement
07/03/2017 Duración: 07minIn this episode, Stacy debunks the myths of product placement.
-
More Secrets to Successful Celebrity Events
06/03/2017 Duración: 10minIn this episode, Stacy share the rest of her tips for successful celebrity branded events.
-
The Secrets To Successful Celebrity Event
05/03/2017 Duración: 10minIn this episode, Stacy shares the first five steps to celebrity event sponsorships that brand managers should take before activating their events partnership.
-
How To Make Product Placement Magic Happen
04/03/2017 Duración: 06minIn this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.
-
How Social Influencers Make Money
28/02/2017 Duración: 08minJoin Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). In this episode, you'll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.