Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy sits down with Tom Schwab, who is the CEO of Interview Valet, an inbound marketing, media agency that leverages podcast interviews to drive sales. With his “white glove” service, he helps speakers, brands, authors, and more, increase their exposure, and gain leads by turning them into podcast pros. The two discuss why it’s important not to approach marketing with the intention of making it perfect—especially in regards to podcasting and thought leadership. Tom also shares why interviews should be organic. He also discusses why it’s more important to market your interviews more, than book more interviews.