The Copywriter Club Podcast

Author, copywriter and member retention specialist, Robert Skrob, is our guest n the 148th episode of The Copywriter Club Podcast. We recently invited Robert to present his unique business model to the members of The Copywriter Think Tank and wanted to share his unique approach to marketing his business with everyone who listens to the podcast. […] The post TCC Podcast #148: Fishing for Better Clients with Robert Skrob appeared first on The Copywriter Club.

Copywriter Adam Bensman is our guest for the 147th episode of The Copywriter Club Podcast. We've gotten to know Adam over the past few months and are very impressed with the business he's built. While so many copywriters struggle to find decent paying clients, Adam has built a great business working with a few, high-paying clients—and still has plenty of time at the end of the day for recreation and fun. We asked Adam about: •  how he went from door to door sales to copywriter (with a few stops in between) •  how he compensates for the “missing advantages” of face to face sales when you’re writing email (or sales pages) •  why you need to couple empathy with pain when you “agitate the pain” •  how to join the conversation in your prospect’s head •  the template he uses when he sits down to write for clients •  establishing boundaries and how it can change your business •  how Adam defines his niche (it’s not the regular way) •  the connection secret he used to find clients that fit in his niche •  the value h

A-list Copywriter and best-selling author, Richard Armstrong, is our guest for the 146th episode of The Copywriter Club Podcast. Richard has been writing winning direct response copy for more than 30 years. And he just released his latest book, The Don Con. Kira and Rob invited Richard into the studio to talk about the book and […] The post TCC Podcast #146: How to Sell Anything to Anyone with Richard Armstrong appeared first on The Copywriter Club.

Copywriter Jay Pitkanen is our guest for the 145th  episode of The Copywriter Club Podcast. Jay has an interesting background, having worked as a taxi driver and relationship coach which has prepared him well for the work he does as a copywriter. Kira and Rob asked Jay about: •  how he went from poker player to blogger to copywriter to coach •  what his business looks like today and what he writes •  why we need to be “cool with being vulnerable” •  what the typical conversation with his coaching clients looks like •  what it takes to shift someone’s mindset and why it works •  improving the offer to create a better connection with the audience •  the value of personality in attracting the right clients •  why trusting yourself leads to more opportunity—don’t wait for permission •  the power of controversy and the effect on his business •  the mistakes copywriters make that hold them back We also asked Jay about the lessons he learned as a taxi driver—his #1 takeaway from that experience is don’t show fear..

Copywriter Jeff Kimes is our guest for the 144th episode of The Copywriter Club Podcast. Jeff is a former scientist and musician (or rather, he’s currently a musician making his living writing copy for clients). We asked Jeff about his path into copywriting and a bunch of other topics including… •  Jeff’s journey from scientist to copywriter […] The post TCC Podcast #144: Using Copy to Set the Stage with Jeff Kimes appeared first on The Copywriter Club.

Copywriter Lauren Hazel is our guest for the 143rd episode of The Copywriter Club Podcast. Lauren is a hustler who has done a lot in her years as a copywriter. She thinks and writes about brand stories, marketing and email. Once we got her in the studio, we asked about… •  how Lauren accidentally became a […] The post TCC Podcast #143: Selling Workshops and More with Lauren Hazel appeared first on The Copywriter Club.

What’s the big deal about style in copy anyway? We invited Style Consultant and copywriter Tamara Glick to join us for the 142nd episode of The Copywriter Club Podcast to get to the bottom of that question. We covered a lot of ground in this one, but unfortunately we forgot to ask Tamara about joining […] The post TCC Podcast #142: How to Inject Style into Your Copy with Tamara Glick appeared first on The Copywriter Club.

Writing quizzes is pretty hot right now. So we asked entrepreneur and Quiz expert, Josh Haynam to join us to share everything he knows about quizzes for the 141st episode of The Copywriter Club Podcast. In this episode Kira and Rob asked all their questions about what copywriters need to know before creating great quizzes. Here’s […] The post TCC Podcast #141: Quizzes for Copywriters with Josh Haynam appeared first on The Copywriter Club.

Thinking about joining a membership community for copywriters? This episode may help you make the decision to jump. For the 140th episode of The Copywriter Club Podcast, Kira and Rob talk about The Copywriter Underground—what it includes and what you can expect when you join. And so it just isn’t us talking about a thing we […] The post TCC Podcast #140: All About The Copywriter Underground with Kira and Rob appeared first on The Copywriter Club.

Thinking about writing a book? Author and book coach Jennie Nash is our guest for the 139th episode of The Copywriter Club Podcast. Although we’ve talked about writing a book on the podcast before, Rob and Kira wanted to go even deeper on the topic, as well as learn what it means to be a book […] The post TCC Podcast #139: What It Takes to Write a Book with Jennie Nash appeared first on The Copywriter Club.

Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of The Copywriter Club Podcast to share what they know about packages. This is something a lot of copywriters struggle with, so Kira and Rob asked Prerna and Mayank about the best ways to think about and structure […] The post TCC Podcast #138: Creating Better Packages with Prerna and Mayank Malik appeared first on The Copywriter Club.

Copywriter and entrepreneur, Austin Mullins, is our guest for the 137th episode of The Copywriter Club Podcast. We’ve known Austin for quite a while now and the more we heard him talk about his sales process, the more we knew we needed to have him share his process with the club. We covered a lot of […] The post TCC Podcast #137: What Copywriters Need to Know about Sales with Austin Mullins appeared first on The Copywriter Club.

Nikita Morell is our guest for the 136th episode of The Copywriter Club Podcast. We’ve known Nikita for a while now and given the success she’s had, it’s a shame we haven’t had her on the podcast before now. Nikita has found a lot of success by niching her business and delivering exactly what her ideal […] The post TCC Podcast #136: Building a Niche Copy Business with Nikita Morell appeared first on The Copywriter Club.

Copywriter Andrey Adison is our guest for the 135th episode of The Copywriter Club Podcast. We recorded this one on Valentine’s Day and are just now getting it in your podcast feed—hopefully it is worth the wait. We asked Dre about his background, what he helps his clients do today, and what he thinks writers […] The post TCC Podcast #135: Getting to the Truth with Andrey Adison appeared first on The Copywriter Club.

Grumpy Grammarian, Autumn Tompkins, is our guest for the 134th episode of The Copywriter Club Podcast. Autumn has been a member of the club almost from the beginning. And she’s shared her editing and proofreading advice with anyone who asked. Now we took the chance to ask a few questions about her business. Here’s most of […] The post TCC Podcast #134: Copy Editing with Autumn Tompkins appeared first on The Copywriter Club.

Copywriter Doug Pew is our guest for the 133rd episode of The Copywriter Club Podcast. Kira and Rob talked to Doug about his transition from composer of melodies to composer of sales email sequences and a whole lot more. Although he’s only been at his copywriting business for about a year, he’s found traction by connecting […] The post TCC Podcast #133: Symphonic Copywriting with Doug Pew appeared first on The Copywriter Club.

Former copywriter and Ad Contrarian, Bob Hoffman, is our guest for the 132nd episode of The Copywriter Club Podcast. If you know anything about Bob and his special brand of commentary, you already know that you’re in for a treat. He’s been an outspoken critic of what’s wrong in the advertising world and he had a lot to say about privacy, ageism, and social media. Here’s what we talked about: •  Bob’s path from bad school teacher to contrarian copywriter •  the most important personal quality if you want to be a copywriter •  how to write in a way that attracts interest from your audience •  why he started his own ad agency—more than once! •  the dark side of running an agency and the difference when working alone •  the things about advertising that drive Bob crazy •  why privacy should be your #1 concern as a marketer and consumer •  what it will take to fix the privacy problem •  what ad agencies are doing well right now (spoiler: it’s not much) •  Bob’s complex love-hate relationship with social media •  t

Direct response designer, Lori Haller, talks all about design and how copywriters can work more effectively with designers in the 131st episode of The Copywriter Club Podcast. Lori was also one of the speakers at our recent copywriting event in Brooklyn, TCCIRL (videos available soon). Kira and Rob asked Lori about her processes, how she built her […] The post TCC Podcast #131: What Copywriters Need to Know About Design with Lori Haller appeared first on The Copywriter Club.

We’ve flipped the microphones again and invited copywriter Kirsty Fanton back into the studio to interview us for the 130th episode of The Copywriter Club Podcast. This is the episode where we answer important questions like… What’s a furfie? What’s a ripsnorter? And has Rob ever cried in a movie? And what disgusting work habits does […] The post TCC Podcast #130: Our Takeaways from TCCIRL with Kira Hug and Rob Marsh appeared first on The Copywriter Club.

Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about: •  what’s happened since we last talked •  why he moved from London to […] The post TCC Podcast #129: Making Ch-ch-Changes with Pete Michaels appeared first on The Copywriter Club.