The Copywriter Club Podcast

Former copywriter and Ad Contrarian, Bob Hoffman, is our guest for the 132nd episode of The Copywriter Club Podcast. If you know anything about Bob and his special brand of commentary, you already know that you’re in for a treat. He’s been an outspoken critic of what’s wrong in the advertising world and he had a lot to say about privacy, ageism, and social media. Here’s what we talked about: •  Bob’s path from bad school teacher to contrarian copywriter •  the most important personal quality if you want to be a copywriter •  how to write in a way that attracts interest from your audience •  why he started his own ad agency—more than once! •  the dark side of running an agency and the difference when working alone •  the things about advertising that drive Bob crazy •  why privacy should be your #1 concern as a marketer and consumer •  what it will take to fix the privacy problem •  what ad agencies are doing well right now (spoiler: it’s not much) •  Bob’s complex love-hate relationship with social media •  t