The Copywriter Club Podcast
TCC Podcast #147: Thinking Differently About Copy Clients with Adam Bensman
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:50:29
- Mas informaciones
Informações:
Sinopsis
Copywriter Adam Bensman is our guest for the 147th episode of The Copywriter Club Podcast. We've gotten to know Adam over the past few months and are very impressed with the business he's built. While so many copywriters struggle to find decent paying clients, Adam has built a great business working with a few, high-paying clients—and still has plenty of time at the end of the day for recreation and fun. We asked Adam about: • how he went from door to door sales to copywriter (with a few stops in between) • how he compensates for the “missing advantages” of face to face sales when you’re writing email (or sales pages) • why you need to couple empathy with pain when you “agitate the pain” • how to join the conversation in your prospect’s head • the template he uses when he sits down to write for clients • establishing boundaries and how it can change your business • how Adam defines his niche (it’s not the regular way) • the connection secret he used to find clients that fit in his niche • the value h