The Copywriter Club Podcast

Copywriter Keli Chevalier was the final speaker at TCCIRL19 and she brought down the house with her chant about booty call brands (get the videos to see what we’re talking about). Now she’s our guest for the 128th episode of The Copywriter Club Podcast. We had hoped to get this out last week before the event, […] The post TCC Podcast #128: Leading as a copywriter with Keli Chevalier appeared first on The Copywriter Club.

Direct response copywriter Pauline Longdon shares her thoughts about showing up in a bigger way in the 127th episode of The Copywriter Club Podcast. What does she mean by that? It’s not enough any more to just show up. You need to be strategic about how, where, when and with whom you show up. And that’s […] The post TCC Podcast #127: Showing up strategically with Pauline Longdon appeared first on The Copywriter Club.

Copywriter Zafira Rajan is our guest for this un-numbered episode of The Copywriter Club Podcast. Zafira’s business has really taken off over the past year as she’s focused in on a niche and gotten herself in front of the right clients. We talked about that as well as how she has used events to connect with people in person. Here’s what we covered: •  her journey from Nairobi to Vancouver and journalist to copywriter •  the skills she learned as a journalist that make her a better copywriter •  the surprising interview question that often leads to a new idea •  why she doesn’t have a standard list of questions for interviews •  the little things she did to start her business the right way •  the systems she uses to make projects go more smoothly •  the changes she made to her business in the last year—and the impact it’s had •  how niching has *surprise*helped her business grow •  the packages she has created and what they include •  how she uses events to connect with clients •  her tips for doing well on in

Okay, this one is more than a little different. We talked with bio-energetics therapist and self mastery coach, Ron Baker for the 126th episode of The Copywriter Club Podcast. Let’s just say this upfront, this interview is way outside our experience as copywriters. But as human beings, maybe there’s something here that we can all learn […] The post TCC Podcast #126: Deep into the Woo with Ron Baker appeared first on The Copywriter Club.

Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation […] The post TCC Podcast #125: What it means to be a conversion copywriter with Lisa Pierson appeared first on The Copywriter Club.

Launch manager, Shannon McCaffery, is our guest for the 124th episode of The Copywriter Club Podcast. We’ve known Shannon for a little over a year and after talking with her about TCCIRL and several other launches she’s helped manage, we thought she’d be a great guest for the show. Here’s a sample of what we talked […] The post TCC Podcast #124: Product Launches with Shannon McCaffery appeared first on The Copywriter Club.

For the 123rd episode of The Copywriter Club Podcast, Kira and Rob change things up a little bit and go “guest-less”. After a short discussion about what’s going on in our own copywriting businesses, we talk about we’re working on and what we’re most excited about—with special attention paid to our in-person event coming up next […] The post TCC Podcast #123: Our Latest Quantum Leap with Kira Hug and Rob Marsh appeared first on The Copywriter Club.

Copywriter and book strategist, Bryna Haynes is our guest for the 122nd episode of The Copywriter Club Podcast. Bryna helps “change makers” make their change with books that start movements. And she would know. She’s the author of The Art of Inspiration, a best-selling book about writing inspirational books. Here’s a look at we talk about […] The post TCC Podcast #122: Achieving a “big dream” with Bryna Haynes appeared first on The Copywriter Club.

Copywriter and entrepreneur Nikki Groom joins Rob and Kira for the 121st episode of The Copywriter Club Podcast. Nikki is a high achiever who isn’t afraid of trying new things (like moving to America to start a business) so we asked her about her life as a copywriter and the new things she’s doing in her […] The post TCC Podcast #121: Going Beyond Copywriting with Nikki Groom appeared first on The Copywriter Club.

Copywriter and Copy Coach, Amy Posner, returns to chat with Kira and Rob for the 120th episode of The Copywriter Club Podcast. (Yeah, it’s #120 even though the intro says “special un-numbered episode.”) Despite our numbering flub, this episode is loaded with great advice from an expert copywriter with serious coaching chops. We talked with Amy […] The post TCC Podcast #120: Copy coaching with Amy Posner appeared first on The Copywriter Club.

Expert copywriter Clayton Makepeace is our guest for this special episode of The Copywriter Club Podcast. If there were a list of the world’s most successful (and highly paid) copywriters, Clayton would have a place near or at the top. He’s the kind of expert worth listening to if you want to succeed as a copywriter […] The post TCC Podcast: Writing Financial Copy with Clayton Makepeace appeared first on The Copywriter Club.

Copywriter Jonnie Williams joins us for the 119th episode of The Copywriter Club Podcast. Kira met Jonnie at Copy Chief Live and they hit it off. We continued their conversation from the conference on the podcast and asked Jonnie about her work. Here's a taste of what she shared: •  How she survived a bad situation and launched a solo career •  The first gigs she landed and what she did to get her business off the ground •  The crazy stuff that happened at the job she left—really crazy •  How to deal with a toxic work environment •  How her business has evolved recently and the work she does •  When to jump at a new opportunity and how to know if it’s right •  Her approach to retainers and how she makes it work •  How Jonnie stays creative — the non-copy stuff she does •  How a move to tornado alley has created stress and anxiety for her •  Creating a personal network while living in a small town •  What’s working (and what’s not) when it comes to creating funnels To get this one in your ear holes, click the

Copywriter and brand specialist, Sorcha MacKenzie, is our guest for the 118th episode of The Copywriter Club Podcast. We’ve admired Sorcha for quite awhile now, and have followed along as she’s launched her own brand and website. We asked Sorcha about that process and this stuff too: •  her path from acting to branding to copywriting […] The post TCC Podcast #118: Copy and branding with Sorcha MacKenzie appeared first on The Copywriter Club.

Copywriter Hannah Mang is our guest for the 117th episode of The Copywriter Club Podcast. We both love to travel, so we naturally wanted to talk with Hannah about how she makes her business work while traveling to interesting places around the world. But that’s not all, we also asked Hannah about: •  the accidental path […] The post TCC Podcast #117: Why You Have to be Interesting with Hannah Mang appeared first on The Copywriter Club.

Our guest for the 116th episode of The Copywriter Club Podcast is Nabeel Azeez. Kira and Rob talked with Nabeel about getting put in time out in the Facebook club, cultivating controversy as part of your branding strategy, being a “troll” and a lot more. Here are the specifics: •  how Nabeel became a copywriter and […] The post TCC Podcast #116: The Troll Framework with Nabeel Azeez appeared first on The Copywriter Club.

Luke Sullivan, author of Hey Whipple, Squeeze This! is our guest for the 115th episode of The Copywriter Club Podcast. Kira and Rob were thrilled when Luke agreed to share his advice on the show—Rob is a proud owner of the first edition of Luke’s book purchased 20 years ago and headed for an expanded 6th […] The post TCC Podcast #115: Creating ads that grab you by the face with Luke Sullivan appeared first on The Copywriter Club.

Seth Godin is the guest on this special un-numbered episode of The Copywriter Club Podcast. Of course, Seth needs no introduction. He has inspired millions of entrepreneurs, marketers and freelancers to think bigger about the change they want to make in the world and to create products and services that aren’t mediocre, but rather aim to change the world—even if they fail. Rob and Kira asked Seth about: •  the two kinds of freelancers (and which one you want to be) •  the enemy inside that most freelancers have to work against •  the kind of work you need to do for yourself when you’re not working for clients •  the real meaning of art and why we need to do more of it •  the most important skills to develop as a freelancer •  the role of fear in our lives and how it impacts the work we do •  the importance of “smallest viable audience” •  being uncomfortable and creating tension •  why it’s always your turn •  the right time to ship (and why you’re already waiting too long) •  the difference between professio

Attorney and contract expert, Christina Scalera is our guest for the 114th episode of The Copywriter Club Podcast. We’re grateful Christina took some time to explain why we (copywriters outside of the EU) might not need to worry too much about stuff like GDPR and what we really should be worried about instead (if you write sales pages, you’ll want to hear what she says). Here’s what we talked about: •  how and why she started the Contract Shop •  the risks of working with generic legal websites or big law firms •  the #1 thing Christina did to grow her business quickly •  the contracts you absolutely need in your business •  what you need to know and what you can safely ignore about GDPR •  what can happen if you don’t have the right contracts in place •  the benefits (besides legal protection) you get from contracts •  the ins and outs of client privacy •  a few things to know about working with affiliates •  legal risks when it comes to sales pages and sharing results • working with subcontractors—what you

Creative Director and copywriter, Daniel Harmon is one of the brains behind the popular ads for PooPouri, Purple mattresses, Chatbooks and more. In the 113th episode of The Copywriter Club Podcast, Kira and Rob talk with Daniel about The Harmon Bros. approach to creating advertising that’s calibrated to go viral, demonstrate the product, and sell enough […] The post TCC Podcast #113: Creating viral ads with Daniel Harmon appeared first on The Copywriter Club.

Copywriter Chris Orzechowski is our guest for the 112th episode of The Copywriter Club Podcast. We met Chris through our friend Kim Schwalm after they got in a bit of a fight over the best kind of clients. Needless to say, we’re all friends now, but it was touch and go there for a little while : […] The post TCC Podcast #112: Finding retainer clients with Chris Orzechowski appeared first on The Copywriter Club.