The Copywriter Club Podcast

TCC Podcast: Creating tension and genius with Seth Godin

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Sinopsis

Seth Godin is the guest on this special un-numbered episode of The Copywriter Club Podcast. Of course, Seth needs no introduction. He has inspired millions of entrepreneurs, marketers and freelancers to think bigger about the change they want to make in the world and to create products and services that aren’t mediocre, but rather aim to change the world—even if they fail. Rob and Kira asked Seth about: •  the two kinds of freelancers (and which one you want to be) •  the enemy inside that most freelancers have to work against •  the kind of work you need to do for yourself when you’re not working for clients •  the real meaning of art and why we need to do more of it •  the most important skills to develop as a freelancer •  the role of fear in our lives and how it impacts the work we do •  the importance of “smallest viable audience” •  being uncomfortable and creating tension •  why it’s always your turn •  the right time to ship (and why you’re already waiting too long) •  the difference between professio