The Copywriter Club Podcast

Copywriter Zafira Rajan is our guest for this un-numbered episode of The Copywriter Club Podcast. Zafira’s business has really taken off over the past year as she’s focused in on a niche and gotten herself in front of the right clients. We talked about that as well as how she has used events to connect with people in person. Here’s what we covered: •  her journey from Nairobi to Vancouver and journalist to copywriter •  the skills she learned as a journalist that make her a better copywriter •  the surprising interview question that often leads to a new idea •  why she doesn’t have a standard list of questions for interviews •  the little things she did to start her business the right way •  the systems she uses to make projects go more smoothly •  the changes she made to her business in the last year—and the impact it’s had •  how niching has *surprise*helped her business grow •  the packages she has created and what they include •  how she uses events to connect with clients •  her tips for doing well on in