The Copywriter Club Podcast

Copywriter Jay Pitkanen is our guest for the 145th  episode of The Copywriter Club Podcast. Jay has an interesting background, having worked as a taxi driver and relationship coach which has prepared him well for the work he does as a copywriter. Kira and Rob asked Jay about: •  how he went from poker player to blogger to copywriter to coach •  what his business looks like today and what he writes •  why we need to be “cool with being vulnerable” •  what the typical conversation with his coaching clients looks like •  what it takes to shift someone’s mindset and why it works •  improving the offer to create a better connection with the audience •  the value of personality in attracting the right clients •  why trusting yourself leads to more opportunity—don’t wait for permission •  the power of controversy and the effect on his business •  the mistakes copywriters make that hold them back We also asked Jay about the lessons he learned as a taxi driver—his #1 takeaway from that experience is don’t show fear..