Clinic Gym Radio

Today we are joined by Dr. John Rosa, who has built 16 practices during his time in the business. With his brother, John has built a small empire in the chiropractic space. He also serves on the board of the college he graduated from and has spent much of his time lecturing about the opioid crisis, along with how chiropractic can help tackle it head on. John explains how chiro can help in the battle against opioids, the importance of education, and why you need to put yourself out there as an option. “When you start talking about the numbers and what it is that can be done and how it reflects on us, there are 500,000 opioid prescriptions written every day.… Every year we are losing more people to an overdose of opioids than all last 3 wars combined.” – Dr. John Rosa Topics covered include: Getting and giving value from your chiropractic licence. How the opioid crisis influenced John’s practice. Building an integrated practice even before the opioid epidemic. How John became more involved in battling the opio

Dr. John Jaquish is back, rather quickly, for a second appearance. John is a scientist, inventor, and author who created the X3 training system which uses variable resistance to improve strength and build muscle. John also wrote the best-selling book “Weight Lifting is a Waste of Time”. John is here this time to discuss bone health and chronic pain management. He shares how his products can help with pain management and what works to actually improve bone density. “The primary care doctors, you know how many exercise science classes they took in medical school? That’s right: zero. Chiropractors take more – they actually study adaptive response.” – Dr. John Jaquish Topics Covered Include How people are increasingly dealing with their pain management Why some things are made addictive by design How long it’s been since John has felt pain What was covered in the podcast episode the first time John was a guest The observations that were made when he was developing his products What bone density treatment d

Dr. John Jaquish is a scientist, inventor, and author. He created the X3 training system, which uses variable resistance to improve strength and build muscle. John wrote the best-selling book “Weight Lifting is a Waste of Time”, which ​​reveals how fitness may be the most failed human endeavor. John is on the podcast to share what inspired him to invent his systems and devices, the research that supports what he’s created, and where he thinks the answer lies for building muscle in an effective way. “I realized, ‘wow, I’m looking at the data like… weight lifting is a waste of time. If this is true,’ and I knew it was because I was watching it happen right in front of me, I’m like,’ I have unique data that would indicate that we’re doing the wrong thing.’” -Dr. John Jaquish Topics Covered Include Why you shouldn’t listen to people with black and white opinions Why John focuses on research, not feelings How fitness is the most failed human endeavor of all time What inspired John to create products that emulate

This time we’re joined by chiropractor Dr. Kevin Christie and marketing expert Jon Morrison. Kevin is the brains behind Modern Chiropractic Marketing, and Jon is a certified StoryBrand Guide who helps his clients, many of whom are chiropractors, connect with their ideal audience. Jon and Kevin discuss what works well, what isn’t worth investing time into, and where chiropractors should be focusing their energy right now. “I really had a desire for my website to have a strong way of capturing people in there, and I didn’t want to just get their email and not give them anything of high value. So, we thought of online courses, and we did that.” -Kevin Christie Topics Covered Include Why Kevin emphasizes modern in “Modern Chiropractic Marketing” Marketing methods that have been retired in the past few years The social media platforms that make sense for chiropractors now Why content marketing should be the bedrock of all marketing The amount Kevin invests monthly in Google and Facebook ads Where Jon has seen the

Let’s talk with Dr. Lisa Thomson. She is a practice owner, a board member for the California Chiropractic Association, Associate Faculty at Southern California University of Health Sciences, and a writer for Help What Hurts. Lisa will discuss why she started specializing in the treatment of rotational athletes, building a functional practice, and the importance of communication. “Sometimes we need to be comfortable having difficult conversations. Communication is essential; being able to really listen to our clients and say things that may not be easy.” – Lisa Thomson Topics covered include: How Lisa went from a typical chiropractor to a specialist in rotational athletes. Lisa’s experience of taking the TPI course. What changes the TPI education made to Lisa’s practice. What percentage of clients at Lisa’s practice are athletes versus general population? How COVID-19 restrictions changed Lisa’s patient base and business during lockdown. Why it’s important to not only focus on athlete clients. Integrating rot

Today we are joined by Kirk Mason, owner of Premier Chiropractic in North Dakota. A few years ago, Kirk decided to change his business model and connect a gym to his practice. While they are in separate locations, 3 years after the gym opened, the two are feeding into each other. Kirk will discuss what he has learned since opening the gym, the major difference in business operations, and hiring the right people. “I would hire on personality way more than I would hire based on qualifications…It’s not nearly as important as people make it out to be.” – Kirk Mason Topics covered include: Why Kirk decided to change up his business model a few years ago How long Kirk has had the gym and clinic About Kirk’s setup in clinic and in the gym Adapting to location changes What are Kirk’s biggest successes since incorporating the gym? Why “ping pong” patients are bad for business and patients Investing in your team The benefits of becoming a personal trainer as a clinician Creating a business that can run itself How many

In this episode we’ve got Erica Ziel with us. She works with the most motivated population that often gets ignored by clinics and gyms: women in the prepartum and postpartum periods of their lives. Erica will provide advice on how to work with this segment of people and why she loves being involved with them. “It is amazing, when women learn this, how much mobility she can have in her lumbar spine the week she is going to give birth. I see it time and time again, because she actually learns how to articulate, and she is going to feel so much better when she can have that mobility.” – Erica Ziel Topics Covered Include Why Erica decided to work with this population The logical and medical reasons why pregnant women can work out Things that every pregnant woman should be doing Differences between women that did and did not exercise before pregnancy How to tell if a workout is too intense for the pelvic floor The first thing that Erica always tries to teach Coming into pregnancy with dysfunctions Providing women

Let’s welcome Brent Kesler. Brent is a Chiropractor who owns five clinics in the Kansas City area and has a deep understanding of finances. After learning about and implementing the infinite banking concept, Brent was able to get completely out of debt. He now teaches this concept to others so they can build and create wealth. “I was able to put this concept into place, and I was able to pay that debt off in 39 months… I never had to work any harder, change my cash flow, take any additional risk, or lose control. All I did, Dr. Josh, is add one step in my financial life.” – Brent Kesler Topics Covered Include A little bit about Brent’s educational and professional background When Brent transitioned from practicing to teaching What they don’t teach you in Chiropractic school How Brent was introduced to the infinite banking concept How Brent used infinite banking to pay off almost a million dollars in debt The first time Brent realized the impact of infinite banking in his own life When the concept was f

Today we’re welcoming by Benjamin Lee. He is a mechanical engineer by trade, and he merged his knowledge of biomechanics with his love for fitness at Fortius Labs. At Fortius Labs they provide injury prevention software that makes personalized health & fitness fast, easy, and scientific. “The ability to discern between these fine details and really break out and dive deep into the root cause is a bit of a lost art, to be honest. Obviously, one of my goals, because we have access to all this great data, is to really try and add to the bricks of the wall of science…to ultimately help trainers and therapists do a better job with their clients.” – Benjamin Lee Topics Covered Include Ben’s educational background and how it has influenced his career What they do at Fortius Labs Their partnership with the Canadian Department of National Defence What Ben has noticed about his competitors in the industry Sharing a case study of a personal client The reward in getting someone out of pain Where to learn

Alyson Evans is coming on the podcast for a second time in today’s episode. She has returned to talk about her new venture in the healthcare space: plant medicine. She shares details about her new company, Fringe, which is disrupting the CBD industry by introducing a high level of community and education around it. “The CBD industry, to me, was sort of wrought with confusing messages for consumers and healthcare providers. And then also wrought with this ‘wild wild west’ in the quality of product being made. Why do I see CBD at the gas station, and it’s in my grocery store?” – Alyson Evans Topics Covered Include Why RockTape was successful as a brand and why she moved on Alyson’s new project and how she got into this new industry How her new company, Fringe, will disrupt the industry What CBD actually is Dispelling common myths of CBD and cannabis Why we are only scratching the service of what CBD could do The benefits of CBD in the body How Alyson thinks we will talk about and use CBD 10 years from no

We’re joined by Curt Kippenberger this week. Curt’s clinic, Focus on Health in Columbia, MO, successfully follows the clinic gym hybrid model. The practice has been open for 11 years. Today, Curt catches the audience up on how his practice is doing. “Our gym is kind of unique – it’s very visible. We have these big, gigantic windows… it blends into our reception area, our waiting area. So, you can’t miss what’s going on in the gym. And I did that purposefully. I wanted people to say ‘hey, what the hell is going on over there?’” – Curt Kippenberger Topics Covered Include Why Focus on Health is also considered a chiropractic teaching clinic What happened when they decided to open a gym within the practice Why the clinic gym hybrid wasn’t successful right away, and what Curt learned How opening a gym changed the mood of the office The conversation Josh and Curt had when Curt was looking for a new trainer Why Curt says they hire based on personality first The type of revenue the gym is bringing in now

Alex Effer, a Certified Exercise Physiologist and Certified Strength and Conditioning Coach based in Toronto, is our guest today. His work focuses on the pain and post-pain population, and encompasses general population and athlete rehab. Alex joins us today to discuss data points to take into account when creating programs, finding the client’s range of movement, and what people are overlooking when working with people in pain. “Exercise is secondary. Exercise is the method to reach the goal. The goal is whatever that person’s goal is. As a professional, you need to do that without hurting them.” – Alex Effer Topics covered include: What is an Exercise Physiologist? Getting good at the low-level strategies before trying to implement high level ones. Why it’s easy to get people strong but harder to keep them maintaining and out of pain. Why Alex gravitated to the pain/rehab field. The cost of collecting data points. What data points Alex looks at for proper programming. Assessing active and passive mov

Today we are joined by Brandon Senn, Vice President of Athlete Education at Kabuki Strength. At Kabuki Strength, the team aims to educate and train through seminars, both online and in-person, as well as creating and selling fitness equipment. Brandon discusses how Kabuki Strength pivoted to online coaching, developing strong systems and processes, and utilizing data to create adaptive training programs. “Now I rarely plan more than 4 weeks in advance; usually it’s 2, often it’s 1. I know where I want to get to but I’m not over-planning it anymore. Decision making has changed. I’d rather have a conversation about it, not a dictatorship.” – Brandon Senn Topics covered include: What Brandon’s role at Kabuki Strength is. What virtual coaching at Kabuki Strength means. The process and lessons learned from pivoting to online coaching. The importance of having strong systems and procedures. Demonstrating progress to athletes. Tailoring training programs to individual personalities. Knowing when and what equipment

Jim Adams is our guest in this week’s episode. He is a fitness expert, entrepreneur, and speaker. Jim started The Masters in Fitness Business Podcast, and wove the best episodes into a book called Masters in Fitness Business. Today, Jim discusses what he’s learned from his podcast guests, why having systems in a fitness business is so important, and the unique challenges that gym owners have. “When people tell me they don’t have systems – bullshit, you do. Because each time you train a client, every time you call a client, every time you sit down with a client, there’s a mental checklist you go through in your head. All you have to do is write it down.” – Jim Adams Topics Covered Include How long Jim has been training people professionally What Jim found out when he started his own business What Jim has learned from his podcast guests The biggest contributor to Masters in Fitness Business and his story Why some trainers open their own businesses and what they need to know first The most influential per

On this episode of Clinic Gym Radio we’re joined by Brad Cox. Brad is the co-founder of Acumobility, which is an education and mobility/athletic products company. Brad is going to talk about how Acumobility came to be a product company as well as an education company, and discusses why education is so important in this industry. “I think a lot of people have ideas, they wanna make something, they wanna do something… The process behind that is both incredibly fascinating… but it’s also incredibly challenging. The challenges don’t get easier, they just get bigger.” – Brad Cox Topics Covered Include What Acumobility does and how they came to make a product in the first place Why they focus on innovation rather than iteration Where the Acumobility ball is made and what it’s made of How one of their patients helped build the Acumobility ball prototype The ways in which Brad relates to the book “Shoe Dog” Brad’s gratitude for the support he got from his community Why education is the foundation of the Acumob

We’re joined by Dr. Aaron LeBauer in this episode. Aaron is an expert in the world of physical therapy, especially in the “cash PT world”, and for those who want to break the chains of working strictly within the hospital industry. He helps physical therapists who want to build their own clinic realize their dream through workshops and coaching. “The whole idea is to not be handcuffed by a third party when I’m trying to make the best decision for my patients.” – Aaron LeBauer Topics Covered Include Aaron’s recent conference and how it came to be The trends that Aaron is seeing now in physical therapy Why it’s difficult for practitioners to stay independent The change that practitioners need to make before going independent Tips on how you can approach sales differently How to refine the method you use for sales What inspired Aaron to go down this road in his career Why Aaron decided to treat people the way he believed they should be treated How starting your own physical therapy practice supports freed

On this episode of Clinic Gym Radio we welcome returning guest Tony Gentilcore. He is one of the co-founders of Cressey Sports Performance. Additionally, Tony is a highly sought-after trainer who meets clients at his studio, CORE, which is located in Boston. He’s also a contributor to various fitness websites and magazines. “My job is to find the trainable menu for my clients and my athletes. I try to see given their injury history, given their ability level, given their goals, let’s find their trainable menu. What can we train and how can we train? Let’s find the right dosage, and let’s attack it.” – Tony Gentilcore Topics Covered Include Why asymmetry is normal The importance of an assessment, and what types of assessments Tony uses Tony’s fitness background and how he trains How the fitness industry has come a long way in accepting variations How variations can even support a return to normal range or position Why Tony believes that easy training is good training What “The Complete Shoulder Hip Blue

Jason Schroeder is a construction consultant who addresses dysfunctions within the workplace, especially in his area of expertise. He’s the host of Elevate Construction podcast and is passionate about making his industry better. Jason is our guest today to talk about the similarities between healthcare and construction, how to inspire and build trust with your employees, and how to apply the LEAN methodologies to the chiropractic workspace. “Let’s not always ask what’s going to make our individual resources more efficient… How can we really have a focus on the customer? Make them the flow unit. Make what they do flow.” – Jason Schroeder Topics Covered Include What Jason does and the kind of construction projects he works on What the LEAN business approach is all about The importance of flow in a business model How overproduction contributes to waste and financial loses Overproduction examples in a chiropractic office How to improve the process and reduce waste in a chiropractic setting When Jason start

On this episode of Clinic Gym Radio, we’re joined by Carolyn Boldt. Carolyn is the VP of Design at CrossFields, Inc. She has designed multiple gyms and chiropractic offices. Her belief is that design creates emotion, so she is very purposeful in her work. Today, she talks about the most important aspects of design, what parts of design you should invest your money in, and how you can be flexible and functional with design. “We’re talking about everything being pretty, but if it doesn’t function well, it doesn’t matter. It’s got to function. We adhere to form follows function.” – Carolyn Boldt Topics Covered Include Why Carolyn believes that design creates emotion How this belief influenced her desire to become an interior designer Why you need to be intentional with design space Real life examples of how design impacts the customer experience The kind of design that equates to a lower economic level How you can charge a premium just by changing your presentation Tips for gym and chiropractic office des

Today we are joined by Cassandra Strunk and Kyle Young from Kabuki Strength, a company that designs, engineers, and manufactures innovative equipment. They also provide coaching and education. Cassandra and Kyle are with us to discuss creating a recovery program tailored for powerlifters, the importance of building a network of medical practitioners and clinicians, and creating plans that are flexible and adaptive to client needs and circumstances. “I think if you work with the right people you can still progress, you can still load, without the fear of injury.” – Cassandra Strunk Topics covered include: How Cassandra and Kyle got involved with Kabuki Strength. About Kabuki’s new recovery program. Creating tailored recovery programs for powerlifters. The role of exercise in recovery. Moving away from the “all or nothing” approach to training and recovery. The emotional impacts of being injured. Identifying client goals to coach effectively and safely. Creating a reliable network of communication between clie