Clinic Gym Radio

Dr. Lisa Lewis is our guest in this episode. She is a licensed psychologist and certified addictions counselor who strives to help her clients pursue their ambitions. Lisa is also a part-time faculty member at Northeastern University where she teaches classes including developmental psychology and abnormal psychology. We’re going to hear about how her work relates to rehab, building rapport and boundaries with clients, and the importance of language and phrasing. “You are in charge of the relationship. As the professionals, as people helpers, this relationship is one-directional. It’s about the client.” – Dr. Lisa Lewis Topics covered include: Lisa’s background in psychology and counselling. How Lisa works to help people enhance their lives. The advantages of working with a broad range of people. How patient/client communication affects your success rates as a practitioner. Establishing and maintaining rapport. The pitfalls of online coaching. Balancing rapport and service delivery. Creating boundaries. Taki

Today we are joined by Jon DeMoss, owner of Synergy Wellness and Performance Gym in Dallas, Texas. Jon has a B.S. in kinesiology and 12 years experience as a strength and conditioning coach. He has a love of learning, which led to an interest in breath work. Jon is here to discuss breath work, how being mindful of your breath can boost performance and cut recovery time, and engaging clients in their own performance success. “It really didn’t matter at the end of the day what that bench press number was, how many dead lift reps they got… What mattered was their performance on the field.” – Jon DeMoss Topics covered include: Jon’s background in the field of strength conditioning. How Jon learned about breath work. The benefits of understanding your breath for physical activity. Making stress on the body more manageable. How posture can affect your efficiency and fatigue levels. Understanding energy transfer and exchange. Learning not to push capacity for the sake of it. Overcoming the stigma of breath wo

Roy Page joins us on this episode of Clinic Gym Radio. He is a chiropractor from Southern California. Roy’s approach combines chiropractic care with the power of exercise to support the overall health of his clients. On top of being a Chiropractor, Roy is a Master of Traditional Oriental Medicine and a personal trainer. Today, he shares more about his unique approach to client care. “The same patient would see me on a Monday in the clinic and catastrophize what’s going on, and they’d see me on a Tuesday in the gym and they’re ready to get after it. And I got so much more done in the gym not because I had more time with them, but because they were less afraid in the gym setting.” – Roy Page Topics Covered Include Roy’s educational background and why he decided to pursue being a Chiropractor. Why Roy also decided to become a trainer. The importance of breaking preconceptions about what your body can do. Why Roy calls himself the “ultimate maintenance doc.” The benefits of having a gym in the clinic setti

In this episode we are welcoming Dr. Michael Massey. Not only does Dr. Massey run his own clinical practice, but he also partnered with a friend and started Practice Mechanics. The mission at Practice Mechanics is to be the one-stop resource for administrative, billing, and risk management needs. Additionally, to provide a repository for evidence-based clinical evaluation and treatment instruction. Today, Dr. Massey is sharing tips on administrative practices, how to ask your patients the right questions, and why you should focus on the patient experience. “I think the mistake a lot of people make is complacency… if you’ve seen somebody and you’re familiar with them… and they call and make an appointment and come in… a lot of people go ‘I know that person, I know what they’ve got’… and they just continue the treatment as if they never missed a beat. That’s when you miss things.” – Dr. Michael Massey Topics Covered Include Why Dr. Massey decided to start Practice Mechanics What stands out to him a

On this episode we are joined by a trio of amazing clinic gym hybrid doctors: Nate Baker, Nick Baker, and Keith Yoho. All are chiropractors at Total Performance Clinic who believe in the power of exercise, showing not only that this model can be done, but also showing that it can be done well. There is a lot covered in today’s episode, including how to manage the client experience when transitioning them to the gym, the most important aspects of the clinic gym hybrid model, and how to ensure clients don’t get injured when training. “I had a conversation yesterday with a patient and she said… ‘I need to gain a lot of muscle very quickly,’ and my first thought was ‘no you don’t. You need to not get hurt… And we can build you from there.’” – Nick Baker Topics Covered Include Where their facility is located and how the space is used. How Keith, Nick, and Nate all came to be into the same practice. What brought them to implement the clinic gym hybrid model. How this model has supported treatment and prevent

Greg Jenkins is our guest in this episode. He is the Founder of Monkeypod Marketing. Greg focuses on empowering entrepreneurs and helping small businesses understand and implement automation while still maintaining a personal experience. Greg joins us today to discuss making a standout customer experience, what should and shouldn’t be done in creating the customer journey, and how to use automation to create high-touch engagement. “It doesn’t need to be a fancy, professionally produced video. You don’t need to fill a conference room full of balloons. What could you do that feels on brand for you and creates that feeling for your clients?” – Greg Jenkins Topics covered include: About Monkeypod Marketing. People remember how you did something, not what you did. How service leaders create a customer experience. The meaning of the name Monkeypod. Curating a full and personal customer experience. What creates a bad customer experience? Making an individual journey for each customer. Going beyond transactional ser

Today we are joined by Dr. David Seaman, a chiropractor and prolific speaker who utilizes chemistry as a method of treatment. David is strongly focused on how nutrition and diet can impact inflammation levels in the body, and has made it his mission to educate practitioners and patients alike about the way in which glucose can have a negative impact on your body.  In this episode, David discusses metabolic syndrome, learning how to identify inflammation in your patients, and the way in which your body chemistry impacts your mobility. “You can take anybody, the fittest person there is … deprive him of sleep for a month, have him sleep 4 hours a night, and he will tank. Without enough sleep, without enough of those key cycles, your body flames up.” – Dr. David Seaman Topics covered include: How chemistry and clinical practice can interact. Behind the premise of David’s new book, The DeFlame Diet. Inflammation in your body and how it impacts your health. The importance of getting enough quality sleep. Glucose a

On today’s episode we are joined by Tony Gracia. Tony is the Owner and Head Trainer at Industrial Strength in Portland, Oregon. A lot of listeners have questions about opening a gym, and as he recently hit the reset button and opened his gym in a new space, Tony has a lot to share on this topic. Tony discusses everything he learned about opening a gym, including what his most profitable changes have been and what he would have done differently. “Strength, endurance, and mobility are our big three. There are certainly other things that are valuable, but those are our big three that we focus on and we try to be the best out there for those.” – Tony Gracia Topics Covered Include How Tony came to open his own gym His initial vision for the gym and how they adjusted based on feedback What Tony would have done differently How they manage their group classes What prompted him to move the gym location How to prioritize the equipment in your space Weightlifting becoming mainstream and how this has changed the i

Brian Watters joins us on this episode. He is the Co-Founder of Indy Muscle and Joint Clinic in Indianapolis, which recently celebrated one year of business. Despite starting operations in a difficult year, Indy Muscle and Joint is doing very well. Today, Brian is sharing the valuable and difficult lessons he has learned in opening his own practice. “You’re gonna hear people say ‘why don’t you do this, why don’t you do this’… you’ve got to start assessing ‘okay, I’m doing right by the patients. No matter what, I will always do right by the patient’, and they will reward you for that.” – Brian Watters Topics Covered Include Brian’s education history and how he got into the industry Why he decided to open his own clinic How Brian found the space his clinic occupies now How Brian managed his team during the COVID-19 pandemic The struggles he encountered opening just before the pandemic began Surprising expenses when opening a new clinic One very difficult lesson Brian learned through experience Why

Dr. Haley Day is our guest on today’s episode, and she is a chiropractic doctor and podcaster. Her podcast is called Lifestyle Practice Builders, and the mission of the podcast is to provide the listeners with the resources and tools she and her cohost (husband Rich) wish they had when they were first starting out in their practice. “Sending ‘thank yous’ is a lost art… I just got one the other day from someone that bought a ChiroPlanner and it meant the world to me. I loved it. I want to do anything I can to help that person succeed.” – Haley Day Topics Covered Include When the Lifestyle Practice Builders podcast was started and what it’s all about. What made Haley lucky in her practice when first starting out. The foundational elements to a practice that new chiropractors should nail right away. What role mindset plays in opening your own practice. The importance of being resourceful as a new business owner. How to be flexible in your marketing approach. Why it’s crucial to have a business plan.

Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin discusses creating content-based marketing, the importance of having a strong support team, and takes us through his new book ‘Doing it Right: Modern Chiropractic Marketing.’ “I try to get chiropractors to leverage the fact that we have something interesting to say.” – Kevin Christie. Topics covered include: The importance of setting goals to make progress. Thee inspiration behind Kevin’s new book ‘Doing it Right: Modern Chiropractic Marketing.’ Creating a book with accessible and applicable strategies. What is content marketing? How Kevin arrived at content marketing for chiropractic. Knowing and defining your audience to create strategic content marketing. Making consistent and purposeful

On today’s episode we are joined by Kevin Larrabbee, Owner and Coach at Allied Strength. Throughout Kevin’s career, he has taken on the role of strength coach, Personal Trainer, and an educator. He is also well-versed in content production, including podcasts to video within the fitness space. Today Kevin is here to discuss best practices for coaching, the best way to maximize gym space, and the lessons he’s learned along the way. “I can’t tell you how many times I’ve had female clients and adult group members and athletes say ‘I can’t believe that you thought of this’… Those are the things that allow you to go above and beyond. I don’t charge for that stuff, I just have it here.” – Kevin Larrabbee Topics Covered Include How Kevin came to open his business Allied Strength. Why it’s important to learn how to create digital content in the fitness space. The value of experience and when it’s okay to work for lower pay. How Kevin wasn’t planning on opening a gym, and why he did. What to consider befo

Today we are once again joined by marketing expert Jon Morrison. Jon heads up Get Clear marketing and Clinic Sites, a company that helps clinics create their website through Jane integration. In this episode, Jon discusses the 7 benefits of creating an online course for your patients, story branding, and how to show to your community that you are an authority in your industry. “Usually, the way this broken world works is that you have to fight to get to the top. I believe that the people listening to this are the kind of people that deserve to be at the top.”– Jon Morrison Topics covered include: Ways to show your community that you are an authority and why it’s important. The importance of creating a specific niche to target. Why you need to use story branding. How showing empathy for your patient’s problems creates a better relationship. Making client education a priority. Understanding and communicating your message. The benefits of creating an online course. How online courses create marketing oppo

Today we are joined by Adam Halseth. Based in Scottsdale, Arizona, Adam is a physical therapist and Board-Certified Sports Clinical Specialist. In his work he, aims to help rotational athletes play pain-free by tailoring treatment plans to the individual. Adam discusses what makes him angry about the world of hands-on care, the importance of knowing your end goal, and the problems of over and under prescribing exercise. “If you are a healthcare provider and you can make someone better, it doesn’t matter how you do it. You can be a chiro, you can be a PT, bottom line is if you make somebody better, I’m going to refer people to you.” – Adam Halseth Topics covered include: Differences and commonalities between chiro and physical therapy. What annoys Adam about the world of hands-on care. Accepting there is more than one way to treat someone. Addressing surgeon concerns and building trust. The importance of knowing your client’s desired goal. Movement-based treatment. The detriment of using cookie cutter treatme

Curt and Krista Kippenberger join us in today’s episode to discuss their progression with the clinic gym hybrid model in their clinic, Focus on Health Chiropractic. Their current facility is 3500 square feet and houses four doctors and an intern. The gym takes up 680 square feet and can comfortably host small classes. “I can honestly say when we implemented the gym and said, ‘this is a part of your treatment plan’, there’s a sparkle in peoples’ eyes. They’re like ‘woah… I came in telling you that I can’t even lift my kid up, and you’re telling me that your goal for me is to lift a 100lb kettlebell off the floor!’” – Dr. Curt Kippenberger Topics Covered Include What encouraged Curt and Krista to add a gym to their facility What brought Krista on board with the idea The logistical issues that came up in making this transition How providing the gym space has supported their patients further The financial investment to establish the space, and if it has been worth it The first step in transitioning patient

In this episode we are joined by coach, trainer, educator, and business owner Brendon Rearick. Brendon created the Exercise Checklists course, which provides a path to mastering a particular exercise while clearly outlining what standards need to be met to move on. Today he is sharing a bit about the Exercise Checklists course and how it helps create the world’s best trainers by promoting consistency, performance, and overall quality of life. “This allows the trainer to focus most of their energy on the individual, or the client or patient, instead of them trying to come up with programs or things on a white board.” – Brendon Rearick Topics Covered Include The Exercise Checklists Course including how it’s structured and what it offers How the course can improve a trainer's effectiveness and success Don’t hire the world’s greatest trainer, create the world’s greatest trainers How this checklist approach can also support practitioners How sub-checklists come into play The clinical aspect and the potentia

Today we are joined by Dr. Brian Strump. Based in Charlotte, NC, Dr. Strump co-owns Live Active Charlotte with his wife. Live Active Charlotte has been open since 2010 and helps clients by creating personalized plans for their needs. Dr. Strump returns to the show today to discuss creating long-lasting client relationships, marketing strategies, and how often you should be communicating with your customers. “We look at our business as a relationship business, that’s why people are here for 10 or 11 years.” – Brian Strump Topics covered include: Building good foundational business principles. How Dr. Brian helps others run better businesses. Utilizing the pandemic to maker changes in your clinic. What Dr. Brian has learned about generating leads. How clients are communicated with in the first year of joining Live Active Charlotte. The average length of memberships at Live Active Charlotte versus the national average. How to get people into the clinic or gym. Creating brand awareness. The importance of maximiz

Dr. Tim Prater is our guest in this week’s episode. He runs a unique clinic gym setup in Marion, Ohio, where the clinic and the gym are about half a mile apart in different buildings. He takes us through the layout in these buildings and discusses some adjustments he plans to make. We also get some tips about proper spine position during CrossFit which are especially useful for women. Later, Tim explains why he is not a fan of heart rate monitors. “You have to be able to find a place where you can push them to the place where they can get uncomfortable enough, but still find their comfort.”  – Tim Prater Topics covered include: What led Tim to open a gym. The size of Tim’s buildings and changes that he is planning to make to them. Advantages to jumping rope and why it is particularly useful in Ohio. Hiring 8 coaches at Pure Function CrossFit and how they get trained. Thinking about head and neck position during exercise. Asking questions instead of giving queues. Research that Tim has done with heart rate mo

Today we are joined by Jon Morrison for a workshop on clarifying the message you send to your patients. Jon Morrison heads up Get Clear, a message focused marketing business that helps brands create clear, story-driven messaging. Jon has also recently founded Clinic Sites, a company that creates websites for clinics while utilizing Jane integration. In this episode, Jon evaluates 3 chiropractic websites and offers his feedback on how to improve their messaging, creating clarity through site layouts, and the importance of emphasizing what you can do for your patients. “I’m just the chiropractic website guy who helps people with their messaging, getting ranked on Google, and just looking good. You don’t want to have a dated site.” – Jon Morrison Topics covered include: Creating clear and concise messaging with your website. How Jon provides value no matter the budget. The difference between owning and leasing your site content. Why creating websites with Jane app integration is a benefit for clinics. Creating

Dr. Jay Greenstein is our guest in this edition. Based in Washington, DC, Dr. Jay has been in practice for 27 years and owns 4 clinics. Jay and his team offer a multi-modal approach to rehab that creates not only a symptomatic improvement, but long-term health improvement. Jay is also at the forefront of clinic automation and implementing technology to grow his organization. Jay will discuss taking advantage of opportunities presented by the pandemic, implementing technology to streamline your practice, and the importance of data utilization. “Just start collecting data. Once you do that, you’re going to start seeing trends. Once you see trends, you’re going to be able to figure out what levers you need to pull to make improvements.” – Jay Greenstein Topics covered include: Jay’s background in chiropractic medicine. How COVID-19 impacted the running of Jay’s clinics. Why giving clinic roles specific names can be detrimental to team function. Viewing the pandemic as a challenge and an opportunity. Creating ef