Clinic Gym Radio

Today Josh is sharing his revelations from a recent event where he was asked to speak on patient communication. This particular conference was chiropractic–specific, and the vendors spoke on additions to their practice that could add value and create community. Josh explains how the clinic gym model creates a community effortlessly and the advantages this has for your patients and your business. “I have never seen a place within a gym better than 6 or 8 people sitting on foam rollers to start the class. That is where community is built the most.” - Dr. Josh Saterlee Topics Covered Include The types of vendors at this conference and the idea they were selling. The community aspect of fitness and the psychological effects at play. Tips for creating a community in your clinic g An underutilized strategy within the clinic gym model and why it works. The two most important things to keep people coming back. How the clinic gym model inherently produces a tight-knit community. How you can use your gym for unique co

Today our guest is business consultant Ildi Arlette, one of the most popular med spa consultants in the world. So often these days, Ildi is noticing that businesses are forgetting the most important objective in their business: providing a solution to the client. Investing and nurturing your team is so important if you want them to sell your business with every client interaction. “Unfortunately, our online world and social media world has tricked us, and shown people, I think, a very artificial impression of what these tools, methods, systems, approaches, and concepts will do for them.” - Ildi Arlette Topics Covered Include Why med spas tend to have an incredible patient experience. The reason what you do isn’t that important (and what matters more). Common issues that get in the way of business growth. How mentors helped Ildi become the consultant she is today. How some med spas expand beyond the stereotype. The conflict between serving and making money, and how to make both work. Why eve

In this episode, we’re talking about strength training with teenagers and the four lessons you should know when working with young people. Teens have some great advantages in the gym. There is a lot of opportunity to learn and gain a sense of agency, plus they recover quickly. At the same time, they need the right amount of guidance to fill the gaps of what they don’t know so they can make the most of their exercise routine.   “It’s important to find out what they want to do and what they’re motivated by so they can get after it.” - Dr. Josh Satterlee   Topics Covered Include The importance of emphasizing recovery with young people. How social media and YouTube influences young people in the gym. Why you should allow teens to do a bit of what they want to in the gym. Thinking long-term when working out with young people, especially your kids. How explaining the “why” behind what you do can help young people. Why taking into the social dynamics of a te

Today we’re talking about adding members to the gym, including the best ways to go about it and guidance on what that process should look like. The most important thing you can do is frame your suggestions around their goals. Remember, that’s the whole reason they came to see you in the first place. If you understand your clients and they feel understood by you, you’ll find it easier to motivate them.   “If you keep asking why, you’ll often peel back the BS they’re putting in front of it to the real reason they’re in there.” - Dr. Josh Satterlee   Topics Covered Include The most powerful (and easy) things you can do to get people into your gym. Why setting goals is so important yet often overlooked. What to focus on with your patient (and what takes the backseat). How to upsell existing patients on a gym membership. The types of interactions that might lead to losing a patient. Other examples of goal-driven care. The importance of asking “why&rd

In this episode we’re welcoming Colin Carr. Colin is the Founder and CEO of CARR, a leading provider of commercial real estate services for healthcare tenants and buyers. Colin has dedicated the last 15 years specializing in commercial healthcare real estate. Today, he shares tons of tips for successfully navigating real estate deals and lease renewals for clinic gyms and other similar practices. “If you have an expert who’s handling the process, they’re going to set the tone from the very beginning.” - Colin Carr Topics Covered Include Colin’s background in real estate and what he specializes in. Why it’s important for healthcare professionals to be represented by a real estate professional. The difference between a landlord and a listing agent. How healthcare real estate is unique, plus the most common pitfalls to avoid. Why lease renewals go wrong and how to avoid having it happen to you. How to protect yourself when negotiating a proposal. What Colin revealed to

Dr. Katie Hartlieb, the Professor and Program Director in the Functional Nutrition department at Parker University, joins us in this episode. Dr. Hartlieb shares her in-depth knowledge about Motivational Interviewing, a style of human-centered communication designed to empower someone to help them move forward in making positive changes. She explains all about how it can be utilized to provide better outcomes for clients. “It’s not uncommon for someone’s ‘why’ on visit #1 to be very different from their ‘why’ on visit #5.” - Dr. Katie Hartlieb Topics Covered Include Why some of the most engaged clients fail to follow through on your recommendations. How Katie came across Motivational Interviewing. The multi-disciplinary team that Katie worked with and what they worked towards. How Motivational Interviewing works and why it’s so beneficial for clients. Uncovering a person’s desire to change and how it can propel them forward. The unique motivations t

In this episode we’re welcoming Dr. Julie Durnan, CEO and Founder of Ginger Desk, to explain the transformative impact of virtual assistants in healthcare. We’ll hear about how Ginger Desk is streamlining clinic operations and enhancing patient care by training virtual assistants to handle administrative burdens, allowing clinicians to focus on delivering personalized patient experiences. “If you don't have an assistant, then you are the assistant.” – Dr. Julie Durnan Topics Covered Include Why leveraging digital assistants is so beneficial for modern medical practice success. How Dr. Durnan's innovation earned her the Innovate BC Women-Led Venture Prize. Why cost-cutting is just the beginning of virtual assistant benefits in healthcare. How Ginger Desk emerged as a solution to pandemic-induced operational challenges. How virtual assistants can significantly improve staff retention and patient experiences. Why systematic precision combined with personal care elevates healthcare

Today Josh is alongside Lee Kara Friedlander to examine the realm of online courses and communities within the healthcare and fitness industries. They share strategies for creating engaging content, building profitable online programs, and fostering a sense of belonging in digital spaces. The success stories of Amy Porterfield and Adriene Mishler are used as benchmarks for sustainable business growth through community interaction and education. “The beauty of the community design is that once it's up and running, you've got people engaging, you've got people commenting… You have less you have to do all the time.” – Lee Kara Friedlander Topics Covered Include How online courses and communities can transform healthcare and fitness businesses. Why continuous engagement and recurring income are critical for sustainable business models. How expert guidance through life changes, such as prenatal and postpartum care, enhances customer service. Why a strong online presence and authentic comm

Dr. Allen Miner, the CEO of Chiro Match Makers, joins us in this episode. We’ll hear about strategic team building with Chiro Match Makers, the growing popularity of virtual chiropractic assistants, and how assessing different behavioral profiles can help you make staffing decisions in your practice. “The more you can specialize in what you like, the more you can keep your team specializing in what they like.” – Dr. Allen Miner Topics Covered Include Why integrating exercise with chiropractic healing combats musculoskeletal pain effectively. Why virtual chiropractic assistants can be key to practice efficiency and growth. How team building with Chiro Match Makers aligns with clinic values and style. Why cognitive and behavioral profiles are crucial in forming successful chiropractic teams. How specializing and outsourcing tasks can attract “A players” to your clinic. Why detailed systems and protocols draw in top talent over high salaries. How virtual assistants from abroa

Today we’re welcoming Jenn Collins to discuss the integration of trust and technology in healthcare. We’ll talk about how remote reception services can enhance patient care by facilitating responsive communication and streamlining clinic management, along with the benefits and challenges of virtual receptionists and their impact on patient trust. “You might need a receptionist to be on the line to give them the door code to get in, but that can happen from anywhere. They don't need to be sitting at the front desk.” – Jenn Collins Topics Covered Include Why two-way communication is crucial for building patient trust. How remote reception services streamline administrative tasks in healthcare. Why virtual receptionist services are pivotal in the evolving landscape of healthcare. How a personalized touch from virtual receptionists can improve patient service quality. Why moderate client volume practices benefit most from virtual receptionist services. How remote reception services

In this episode, marketing expert Jon Morrison joins us to discuss enhancing chiropractic practices with trust-building strategies and advanced technology. Jon is a Certified StoryBrand Guide at Get Clear Consulting, allowing him to give valuable insights on the integration of AI in website creation, the importance of clear online communication, and digital marketing tools that can revolutionize patient engagement and practice management. “The human element remains irreplaceable in others, such as hands-on healthcare services.” – Jon Morrison Topics Covered Include How a professional online presence builds trust and attracts new patients. Why clear messaging and patient-centric language are key to effective chiropractic websites. How AI post-GPT-3 is revolutionizing content creation for chiropractic websites. Why integrating technology enhances the patient experience and practice efficiency. How to manage your chiropractic practice's online presence with ease and affordability. Why adapting

Rick Anderson, an expert in automation, joins us today to delve into the transformative impact of automation and CRM systems on clinic gym hybrids. We’ll explore strategies for enhancing client experiences, streamlining operations, and boosting profit margins. The conversation also covers the critical role of structured scripts and frameworks in maintaining consistent, personalized client interactions. “We had a philosophy that kind of guided everything in the way that we built things: we're going to automate everything that could possibly be automated.” – Rick Anderson Topics Covered Include Why a systematic approach is essential for guiding clients from inquiry to membership. How to challenge the compensation status quo for musculoskeletal providers. Why strategic CRM management is crucial in the fitness and wellness industry. How personal training franchises can pivot from success to survival in economic downturns. Why automation transforms manual tracking into a streamlined, effic

Today we’ll be exploring some under-utilized tools that can help you in operating a successful clinic gym hybrid. Josh offers insider tips on equipment choices, such as the strategic use of flat screens and projectors for education and client engagement. He also emphasizes the importance of storage solutions and the convenience of wheeled storage racks for maintaining an organized and efficient gym space. “Sometimes, it's the small investments that make the biggest difference.” – Josh Satterlee Topics Covered Include Why incorporating a flat screen or projector is essential for education and client engagement. How to ensure your clinic gym maintains organization and cleanliness for optimal operation. Why a professionally installed projector can be a game-changer for client retention. How the KALLAX cubby system from Ikea can solve storage issues for personal items. Why phone charging stations in cubbies can significantly improve the client experience. How wheeled storage racks revolut

In this episode, Brett Jones, Director of Education at StrongFirst, is back with us once again. He discusses the symbiotic relationship between trust, simplicity, and kettlebell mastery. He shares further insights on how kettlebell training mirrors life's challenges, emphasizing the significance of discipline and resilience. Our chat ranges from the technical aspects of kettlebell workouts to the broader implications for mental and physical health. “By embracing simplicity, whether in technology or training, we find clarity and focus.” – Brett Jones Topics Covered Include How Brett's resilience as a cancer survivor informs his strength coaching philosophy. Why kettlebell mastery can be transformative, offering strength gains and cardiovascular benefits. How the “Simple and Sinister” program exemplifies the power of minimalist workout routines. Why embracing simplicity in training can lead to profound physical and mental gains. Why the kettlebell's unique design promotes improved

Today we’re welcoming Dr. Frank Benedetto, co-founder of the Honey Badger Project. He discusses his transition from a traditional physical therapist to a trailblazer in tech-driven hybrid and remote clinics. We learn about his personal journey, the evolution of patient care in the digital age, and his vision for revolutionizing healthcare through innovative models and smart health devices. “There is a significant advantage for clinicians who incorporate technology, even at the bare minimum, right now.” – Frank Benedetto Topics Covered Include Why Frank's personal experiences with outdated surgery inspired his healthcare redefinition quest. How the Honey Badger Project is pioneering cash-based clinics. Why breaking away from conventional models leads to superior patient outcomes and financial success. How hybrid healthcare models blend in-person and digital care for enhanced accessibility. Why today's healthcare mirrors the “ghost kitchen” concept with its expertise transce

In this episode, kettlebell expert Brett Jones shares his insights on minimalist strength training and the impact of kettlebells on fitness. He explores the historical evolution of kettlebell training, its role in building resilience and rehabilitating injuries, particularly the lower back, and the significance of the kettlebell snatch test. Brett also reflects on his personal journey, including battling cancer and its influence on his approach to fitness. “The kettlebell is simply an effective tool...It becomes alive in your hands.’” – Brett Jones Topics Covered Include How Brett discovered kettlebells in 2001. Why kettlebell training was a radical departure from the dominant fitness paradigms of the time. Why eccentric movements and force absorption are key in building resilience, particularly in lower back rehab. How kettlebells serve as versatile tools for various fitness goals and in clinical settings. Why the kettlebell snatch test is a formidable measure of strength, form, and

In this episode, physiotherapist Emma Jack discusses her personal journey with professional burnout and how it ignited her passion for coaching other clinicians. She highlights the power of joy, adventure, and dance as stress relievers, and shares her experiences with panic attacks and the comfort solo travel brought her. Emma also addresses the potential harm of social media on mental health and the importance of authenticity. “I really approached the design of my own clinical practice from the lens of ‘what will make this fun for me?’” – Emma Jack Topics Covered Include Emma's journey into physiotherapy, including the early stages of her career and the burnout she experienced. How professional burnout can lead to a reassessment of career path. Being sure to take breaks to avoid burnout. Why integrating elements of joy, adventure, and dance into our lives can act as stress relievers. How personal experiences can provide comfort and strength during periods of anxiety. The healin

Does the thought of creating superb client experiences with minimal resources get you excited? This episode hammers home the significance of expertise in the clinic gym hybrid model. It's not about the fancy equipment or high-tech facilities, but rather your knowledge and ability to prescribe specific exercises based on clinical findings. Josh will go through some ideas that may seem small, but can make a world of difference to your overall client experience. “People want to be part of your movement, they want to be part of your business, they want to be part of the thing you're building.”– Dr. Josh Satterlee Topics Covered Include How expertise triumphs over equipment in a clinic gym. Why understanding how to devise effective workouts with minimal equipment is crucial. Why viewing your facility from a rookie's perspective is beneficial in creating a welcoming environment. Why the experience offered in the gym matters more than the equipment. How creating effective workouts with minimal equ

Dr. Karlo Arciaga, a seasoned physical therapist specializing in orthopedics, joins us this week. We’ll be covering things like the role of manual therapy and the influence of social media on patient expectations. Karlo also touches on the lack of standardized approaches in physical therapy and explores the challenges faced by chiropractic graduates. We also hear about the differences between physical therapists and chiropractors. “I try to let people know, especially young clinicians, that your book knowledge is worth nothing if you simply can't get along with your patients.”– Dr. Karlo Arciaga Topics Covered Include Why Karlo emphasizes the importance of patient narratives and communication in physical therapy. How the lack of standardized approaches in physical therapy creates challenges in treatment. Why chiropractors and physical therapists have different approaches to managing musculoskeletal problems. How the perceptions of patients are influenced by their experiences with diff

In this episode, Jamey Schrier, a former physical therapy practitioner and current business owner, discusses his transformational journey to achieving business freedom. He shares his thoughts on avoiding common business pitfalls, understanding patient needs, and effective time management strategies. The conversation provides great tips for those looking to break free from business constraints and move towards a sustainable and successful venture. “We all have the most important non-renewable resource, and that's time. So, what are you doing right now that is sucking the energy out of you?”– Jamey Schrier Topics Covered Include Why understanding and catering to patient needs is essential for business growth. How Jamey developed his business over nine years, along with the common pitfalls he encountered. Why personal health should not be sacrificed for business development. Creating a sustainable and successful venture by learning business skills. Why it's essential to break away from repetit