Business Scale Insights

Business Scale Insights continues its series on Branding with a focus on the development of a Brand Narrative or Story.  To illustrate the power of a great brand narrative or story to propel a business, we invited John Chapman, CEO or Johnny Apple Seed Association (JASA), onto the program to share his compelling testimony.  John Chapman was sent to jail for selling Walt Disney World tickets on Craigslist in the state of Virginia.  At the time, it was a crime.  What followed after the incident is nothing less than shocking and quite frankly horrifying.  You MUST listen to his story to truly appreciate it.  After Mr. Chapman's brush with the criminal justice system in the state of Virginia, he had a difficult time finding employment and was homeless for a period of time.   He kept going in and out of interviews.  Once he found a job he could not keep the job after the initial background check.  His own personal experience inspired him to create JASA.  JASA

Business Scale Insights continues the series on Brand Building by  focusing on the rise of social media influencers and their impact on the success of brands and businesses.  To help explain all things INFLUENCER, we invited Starr Dawkins, CEO of The Sweet Cookie Jar, on the program.  Starr Dawkins began her career as an aspiring actress.  She wanted to perform in LA and hoped that she would someday get her big break.  She started sharing her story on You Tube, Instagram and Snapchat.   She started making a name for herself with Jamaican social media influencers and  by talking frankly and openly about taboo topics like sex, sexual health and feminine hygiene.   From those taboo topics, her audience encouraged her to start creating a line of feminine hygiene products that they could actually use that were all NATURAL .  Those products were initially sold online and her following continued to grow.   Soon a brand of feminine hygiene products was born:

We are continuing our series on building your brand by focusing on the intellectual property aspects of branding.  That means in this episode we are focused on ALL things Trademarks.   Many small business owners are unsure of or are  downright confused about trademarks and their importance. Many do not understand how trademark relates to the value of a brand and your long term CHOICES to scale, expand, sell or develop additional revenue streams. Thus, if you desire to scale understanding why trademark protection is important and what benefits it provides you is CRITICAL. To help listeners understand trademarks better, BSI invited trademark expert and attorney Josh Gerben onto the broadcast.  Josh Gerben is the Princpal of the Gerben Law Firm that is based in the Washington, DC area.  Josh provides boutique trademark services that are accessible in price for small businesses and entrepreneurs.   He  joined Business Scale Insights to provide a solid overview of the fundam

 Business Scale Insights is kicking off another series to help you scale your business.  The focus of the series is BRANDING.  We have invited 6 different guest speakers to share their wisdom and insight on branding building keys to business success.   Our first branding building expert guest is Suzzette Turnbull, CEO of Uncommon Marketing.  Suzzette Turnbull is an Author, Speaker, and Founder/CEO of Uncommon Marketing. An accomplished business expert, she knows your brand is everything. Using media and brand management, marketing and social media, she expands your brand. Suzzette is also the author of The Ultimate Guide to Understanding and Getting Started with Social Media. She is currently a doctoral candidate at the Ashford University pursuing Organizational Development and Leadership with a specialization in Social Media and Technology.  Notable clients have included Henry Fernandez Ministries – a global mega ministry; The Faith Center Ministries – mega ministry in Sou

 To close out the Business Scale Insights series on the restaurant/food and beverage business,  we interview the CEO of Unleash Life Tayana Carper.  Tayana and her partner Kelly lead an award winning cold pressed organic juice business in South Florida.  They deliver juices daily to homes and businesses across South Florida and the BUZZ about the business and the RESULTS from individuals taking their juices is tremendous.  Their mission is to "improve your life by making it as easy as possible to obtain optimal health in an ecofriendly way."  The company and founders believe in the "the power of healing through food, hydration and Eastern medicine, which we bring to you in the form of cold-pressed, raw and organic juice. We are the one of the few South Florida companies to deliver raw cold pressed organic juices to doorsteps in Broward, West Palm Beach and Miami-Dade. We make our weekly bottle deliveries and pick-ups between Monday night and Tuesday morning. Committed t

On this episode of Business Scale Insights, we continue the series on keys to success in the restaurant business and focus locally in South Florida with restauranteur Jarael Holston.  Mr. Holston owns Fat Boyz BBQ and Crazy Cajun Crabs in Broward County, Florida.  The restaurants are family-owned, veteran-owned and locally owned and have a very strong brand following and strong brand loyalty locally.  Mr. Holston shares an incredibly inspirational story about why he started the business and eventually included his entire family.  The business truly started from love and is a labor of love.  What started out in front of his local church that he pastored, eventually became a food truck and now is at 4 locations and counting!  He shares so many gems in this episode.  But in particular he shares the 3 KEYS that he wishes others shared with him at the beginning of his business journey.  If you are a budding restaurant owner or you know someone who is, you do not want to miss

 Business Scale Insights continues the series on success in the restaurant business by interviewing leaders of the Urban Brick restaurant franchise, Sammy Aldeeb and Jaime Torres.  Sammy Aldeeb is the CEO of Urban Bricks and Jaime Torres is an Area Developer with a focus on the state of Florida.  Both have a passion for the company, the restaurant business and getting the word out about Urban Bricks.  Sammy Aldeeb's career in franchising started in 2005 when he opened up his first Marble Slab Creamery. The success from his location inspired him to open another franchise for Subway and eventually another for Great American Cookies. Within 10 years Sammy amassed a portfolio of more than 20+ franchise locations between Marble Slab, Subway and Great American Cookies. In 2015, Sammy decided to take his ventures to the next level and create a brand that specializes in fast-casual pizza, pasta, paninis and salad. Since the debut of Urban Bricks Kitchen in 2015, Sammy has been opening stores natio

 We kick off our series on the restaurant business by interviewing Marco Scanu.   Mr. Scanu works with clients in Europe, Africa, Latin America, and the United States.  He has coached Fortune 1000 company executives, entrepreneurs, and professionals in four different countries and across ten different professions. Mr. Scanu also serves as a venture coach for the University of Miami's Launch Pad program and is a board member of the Entrepreneurship Advisory Board at The School of Hospitality Business - Michigan State University. He also serves on the Board of Advisors of the Pino Global Entrepreneurship Center at Florida International University. In addition to having served as a judge for world renowned business plan competitions and programs such as Start-up Chile, Start-up Peru, Intel® Global Challenge, and The FIU Pino Shark Tank, Mr. Scanu has been an invited speaker in national and international events and has been a panelist at several immigration CLE events and conferences. Mr. Scan

 In honor of National Small Business Week, BSI continued an interview Julia Aquino to discuss financial literacy for business owners. She continued to detail key financial concepts that business owners need to master in order to effectively scale and grow their businesses.  Julia has over 20 years of experience in finance, strategy and operations.  Her Bachelor's degree is in Finance and she has an MBA with a specialization in accounting.  Julia understands how to simplify the complexity of finance so that business owners can utilize the power of financial information and reports to both manage and build a business.  If you would like to reach Julia, you can connect with her via her business at www.allsystemsgrow.co.  If you would like to ask a question or possibly be a guest on Business Scale Insights, please send an email to bizscalepro@gmail.com   --- Support this podcast: https://anchor.fm/businessscaleinsights/support

In honor of National Small Business Week, BSI interviewed Julia Aquino to discuss financial literacy for business owners.  Julia has over 20 years of experience in finance, strategy and operations.  Her Bachelor's degree is in Finance and she has an MBA with a specialization in accounting.  Julia understands how to simplify the complexity of finance so that business owners can utilize the power of financial information and reports to both manage and build a business.  If you would like to reach Julia, you can connect with her via her business at www.allsystemsgrow.co.  If you would like to ask a question or possibly be a guest on Business Scale Insights, please send an email to bizscalepro@gmail.com   --- Support this podcast: https://anchor.fm/businessscaleinsights/support

Business Scale Insights continues its series in the month of November on all things related to HR, staffing and work culture with our guest, Liane Sangollo. Liane is the CEO of HR Vision Consulting and has worked in a variety of areas and clients in HR. Most recently, Liane worked as the District Human Resources Director for Walmart in Canada that covered 28 stores and thousands of employees. Liane is also the author of the book- End Your Self-Sabotage: 8 Deadly Patterns Preventing You from Leading the Life You Want. During the interview, she shared some of the biggest challenges for motivating employees and workforce development. She also highlighted keys for leaders to unlock their potential and their teams. If you are thinking about expanding your staff now or in the near future, you really need to listen to this episode. To reach out to Liane, she may be reached at hrrhvisionconsulting@gmail.com www.hrrhvisionconsulting.com --- Support this podcast: https://anchor.fm/businessscaleinsights/suppor

November is dedicated to exploring ALL things HR on the Business Scale Insights podcast and radio program. On this episode, we interview Michael J. Schunk, President and Director of Employee Benefits Advisors. Michael shares the critical role that employee benefits plays in both attracting and retaining top talent. He also shows employers economical ways that they can both provide benefits and control costs. If you are a small business looking to scale, you do not want to miss this episode. Feel free to reach out to Micheal at www.ebafl.com --- Support this podcast: https://anchor.fm/businessscaleinsights/support

In this episode, BSI has the honor of interviewing Wai Poc. Wai is Executive Coach at Unleashed Leaders in Silicon Valley. His clients have included Google, Nintendo, Zynga, Mozilla, Intel, Facebook, Genetech and many others. Wai shares during this interview the critical keys to attracting and retaining the best talent and how important workplace culture is. This interview is filled with keen insight from a veteran organizational consultant. For more information about Wai Poc and Unleashed Leaders please check out www.UnleashedLeaders.com --- Support this podcast: https://anchor.fm/businessscaleinsights/support

Business Scale Insights concludes the month long series celebrating Women's Small Business Month with the founder of FlashBack Diner, Toula Amanna. Toula is a legend among South Florida business owners. She currently is the Founder and CEO of FlashBack Diner and has 3 diner locations currently operating in South Florida. She also is in the midst of developing a few other restaurant concepts as well. During the interview Toula discussed the primary importance of having a team. And to emphasize the point, the COO of FlashBack Diner, George Thiakos, joined the interview to share his insight on how to effectively scale and grow a restaurant. If you are a budding restaurant owner, you need to listen to this episode. It's chock full of wisdom and insight from two veterans in the restaurant business. For more information about FlashBack Diner, please visit the website: www.flashbackdiner.com --- Support this podcast: https://anchor.fm/businessscaleinsights/support

As part of our continued celebration of National Women's Small Business month, BSI interviewed Brittany Rose, CEO of More Than Cheer. Brittany is an accomplished former professional cheerleader with the Baltimore Ravens. While still in college, Brittany started the More Than Cheer concept. She wanted to share the life lessons and leadership skills she learned from cheer with more young people. Today, More Than Cheer is a thriving business in northern Virginia and Brittany and her team hope to take More Than Cheer nationwide in 2019. To learn more about Brittany and More Than Cheer, please check out the website: www. morethancheer.com and also check out this episode. --- Support this podcast: https://anchor.fm/businessscaleinsights/support

BSI continues our celebration of National Women's Small Business Month with an interview of Gwyn Whittaker, CEO of GreenFare. GreenFare is an educational restaurant helping diners better understand what they are eating and how plant-based diets can make people and the planet healthier. Gwyn is a serial entrepreneur with an engineering background. She brings her knowledge of innovation and technology to food service and the restaurant industry. For more information about Gwyn Whittaker and GreenFare please check out this episode and the website: www.greenfare.com. --- Support this podcast: https://anchor.fm/businessscaleinsights/support

To kick off National Women's Small Business Month, BSI interviewed Michelle Y. Talbert, Esq. Michelle is the founder of HerPowerMoves (HPM) headquartered in Broward County, Florida. HPM truly empowers female entrepreneurs to learn, network, share and grow together in a safe, healthy environment. On this episode, Michelle shares what she has observed as one of the primary reasons female led businesses fail to grow and scale. This episode is chock full of inspiration and wisdom. You do NOT want to miss this episode, particularly if you are a female entrepreneur. Please check it out and also check out the HPM website: http://herpowermoves.com/ --- Support this podcast: https://anchor.fm/businessscaleinsights/support

Broward County Commissioner Dale V.C. Holness and Paola Issac Baraya, International Trade Specialist for the Broward County Office of Economic & Small Business Development, continue their discussion of the critical role international business plays in the Florida economy. They highlight in this episode the many opportunities international markets for goods and services. They detail the benefits of attending the Florida International Trade and Cultural Expo (FITCE) held at the Broward County Convention Center on October 17-18, 2018. Over 900 individuals are expected to attend and various international delegations and country representatives will be present. Details are here: www.broward.org/FITCE --- Support this podcast: https://anchor.fm/businessscaleinsights/support

Broward County Commissioner Dale V.C. Holness and Paola Issac Baraya, International Trade Specialist for the Broward County Office of Economic & Small Business Development, discuss the critical role international business plays in job creation and in the economy of Florida. They highlight in this episode the many opportunities for entrepreneurs and small business owners to expand their bottom lines by looking at international markets for their goods and services. They detail the various resources provided by Broward County. And in particular, they highlight the benefits of attending the Florida International Trade and Cultural Expo (FITCE) held at the Broward County Convention Center on October 17-18, 2018. Over 900 individuals are expected to attend and various international delegations and country representatives will be present. Details are here: http://www.broward.org/FITCE --- Support this podcast: https://anchor.fm/businessscaleinsights/support

In this BSI episode, I interview Michael D. Young, Executive Director of the Belize American Chamber of Commerce. Mr. Young kicks off the Business Scale Insights' International Focus for the month of September. BSI seeks to highlight how small businesses can scale via involvement in international business and trade and expand beyond the borders of a nation or region. Mr. Young shares his vision for developing business partnerships in the U.S. and his desire to work with real estate developers in Belize. If you are a small business or a real estate developer looking to expand in Latin America and the Caribbean, you definitely want to check out the interview and the Belize American Chamber of Commerce. www.BelizeAmericanChamber.org --- Support this podcast: https://anchor.fm/businessscaleinsights/support