Business Scale Insights

Business Scale Insights continues its series on Branding with a focus on the development of a Brand Narrative or Story.  To illustrate the power of a great brand narrative or story to propel a business, we invited John Chapman, CEO or Johnny Apple Seed Association (JASA), onto the program to share his compelling testimony.  John Chapman was sent to jail for selling Walt Disney World tickets on Craigslist in the state of Virginia.  At the time, it was a crime.  What followed after the incident is nothing less than shocking and quite frankly horrifying.  You MUST listen to his story to truly appreciate it.  After Mr. Chapman's brush with the criminal justice system in the state of Virginia, he had a difficult time finding employment and was homeless for a period of time.   He kept going in and out of interviews.  Once he found a job he could not keep the job after the initial background check.  His own personal experience inspired him to create JASA.  JASA