Business Scale Insights

We are continuing our series on building your brand by focusing on the intellectual property aspects of branding.  That means in this episode we are focused on ALL things Trademarks.   Many small business owners are unsure of or are  downright confused about trademarks and their importance. Many do not understand how trademark relates to the value of a brand and your long term CHOICES to scale, expand, sell or develop additional revenue streams. Thus, if you desire to scale understanding why trademark protection is important and what benefits it provides you is CRITICAL. To help listeners understand trademarks better, BSI invited trademark expert and attorney Josh Gerben onto the broadcast.  Josh Gerben is the Princpal of the Gerben Law Firm that is based in the Washington, DC area.  Josh provides boutique trademark services that are accessible in price for small businesses and entrepreneurs.   He  joined Business Scale Insights to provide a solid overview of the fundam