Business Scale Insights

Business Scale Insights continues the series on Brand Building by  focusing on the rise of social media influencers and their impact on the success of brands and businesses.  To help explain all things INFLUENCER, we invited Starr Dawkins, CEO of The Sweet Cookie Jar, on the program.  Starr Dawkins began her career as an aspiring actress.  She wanted to perform in LA and hoped that she would someday get her big break.  She started sharing her story on You Tube, Instagram and Snapchat.   She started making a name for herself with Jamaican social media influencers and  by talking frankly and openly about taboo topics like sex, sexual health and feminine hygiene.   From those taboo topics, her audience encouraged her to start creating a line of feminine hygiene products that they could actually use that were all NATURAL .  Those products were initially sold online and her following continued to grow.   Soon a brand of feminine hygiene products was born: