Salon Owners Collective

We’re in a recession! Clients aren’t coming in and the team isn't meeting their targets - we’ve heard this conversation a lot from Salon owners around the world. But, what if I told you 4 revenue-building tactics for 2024 that can help your Salon beat the recession slump… starting with a winning culture. The client wins when she gets what she wants, what she needs, and gets things she didn’t even know she needed - and when she wins, she comes back. Our team wins when they’re busy and meeting targets, when they’re winning, we’re also winning - creating a winning culture. Today on The Salon Owners Collective Podcast, Larissa reveals 4 revenue-building tactics for 2024 to build a winning culture during a recession.   Here are three reasons why you should listen to the full episode: Plan for profits in 2024 Learn my secrets for a winning culture Beat the recession slump   12 Steps to a Stress-Free Christmas We know how busy the lead-up to Christmas is for Salon Owners - ordering stock, booking cl

Everyone’s talking about Employee Experience - but what does it actually mean? Not too long ago, employee experience was a little-known concept - but post-pandemic, it has blown up as companies are discovering the untapped value and potential of exceptional employee experience design. Basically, employee experience refers to the experience that your team members have working for you - what they like about working for you - and what they don’t like or would like to see changed or improved. And the reason it's so important is that a great employee experience can improve recruitment, retention, engagement, and even customer service in your Salon. So, today on The Salon Owners Collective Podcast, Larissa is joined by expert HR consulting company Human Kind - who reveals the 7 principles of Employee Experience and how an exceptional employee experience design can bring value to your Salon.   Here are three reasons why you should listen to the full episode: Discover the true meaning of an employee exp

Did you know that people spend on average 30% more during the Christmas season? The psychology around Christmas spending is interesting, but the important thing to know is that people want to spend - they spend on their loved ones and they spend on themselves.  So how do we make sure they spend in our Salons? How do we make sure we can have our piece of the pie - and eat it too?  Today on the podcast I’m going to reveal 2 ways that you can cash in on Christmas - and maximise sales in your salon WITHOUT squeezing in any extra clients.   Here are three reasons why you should listen to the full episode: Learn the number 1 mistake salon Owners make during the silly season Find out the trick to selling gift vouchers in your Salon Discover the secret of slowing down - to speed up.  Let's chat… I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat! Salon Mastery Achieve Salon Growth without overwhelm or

I've got a story for you - a tale of triumph, camaraderie, and unexpected business lessons straight from the heart of a football tournament. Picture a field filled with passionate kids, dedicated parents, and an atmosphere buzzing with anticipation. But this time, something was different. In the midst of cheers and laughter, my son's team faced an unexpected loss, challenging everything we thought we knew about success and growth. It got me thinking, and I realized that this experience mirrored the journey we all undertake in our businesses. So, buckle up, because I'm about to unveil "From Loss to Leadership: Lessons from Losing," a podcast where we delve deep into the valuable insights I gained from that football tournament. Here's a sneak peek of what awaits you: Even Winners Don't Win All the Time: Success isn't a linear journey. What to do when it’s all turning to custard. Discover the magical ingredients that can transform your business, helping you see the bigger picture even in the midst of cha

Why is it that every year without fail, every single client that you’ve ever looked after wants to book in with you in the 3 weeks before Christmas? With less than 7 weeks until Christmas, you might be starting to feel a little anxious about the madness that awaits, the late nights, skipped lunch breaks, and the pressure to squeeze in just one more client. You know you should be optimising on the gold rush that is the silly season and making hay while the sun shines - but you also need to protect the well-being of your team and make sure they’re still standing by the time you finally shut the doors on Christmas Eve. It’s enough to make you want to pull your hair out - if not question whether all of this is even worth it!  But it doesn’t have to be like that. Today on the Podcast Larissa reveals 8 strategies to help you optimise your appointment book during the silly season - without burning out your team. Here are three reasons why you should listen to the full episode:Find

Do you remember how you felt when you decided to throw caution to the wind, take a leap of faith and open your own Salon?Well, I do - It was exhilarating - I was excited, determined, impassioned - I had a vision and I knew exactly what I wanted to do. And then in what felt like the blink of an eye I was in the thick of it. Juggling all the “business things” like marketing, recruitment and payroll. And the ah-ha moment that lead me to start my own business felt like a lifetime ago. You’ve learnt so much, grown as a professional and as a human being - stepped into this crazy new role - but actually, there are lessons still to be learned from your past self - the person who started you on this journey. Today on The Salon Owners Collective Podcast I’m joined by former musician, dad, and soon to be barbershop owner Jake Bushnell - he shares his story - and what he’s already learned in the early stages of starting a business. Here are three reasons why you should listen to the full episode:

A business owners - and leaders of a tribe its so important to be able to recognise the signs of a broken or deteriorating team culture in your Salon. Culture, whether intentionally designed or allowed to manifest organically plays a vital role in the success of your business. And there are some telling signs that are often missed by Salon Owners, of a culture that needs attention. And failure to recognise these things as symptoms of a larger problem will cause the problem to worsen over time. I don’t want that for you. Thats why today on the Salon Owners Collective Podcast I’m going to reveal the 3 signs that your Salon culture needs attention - and what to do about it. Here are three reasons why you should listen to the full episode:Find out the 3 signs (Salon Owners often miss) that your team culture needs attentionDiscover the secret to banishing low morale, bad attitudes and unmotivated team members. Learn the the 3 steps to building an empowered, exceptional, and intentiona

What does culture look like in your Salon?If a client walked into your Salon today - what would they notice about your team? And you as their leader? Because trust me - they are noticing. They’re noticing the attitudes, behaviours and habits exhibited by your team - and it’s painting a picture of your culture. Why is this important? - because the culture in your salon is reflected in the experience you give your clients. So how do you make sure that the experience you’re providing and the culture you’re demonstrating reflects your values and purpose as a business? Well, today on the Podcast Million Dollar Salon owner and Salon Mastery Coach Sophie Anquetil shares her story - all about how she cultivated a culture in her Salon that was in line with her ultimate business vision and the experience she wanted to create for her clients - and her staff - by leading from the back. Here are three reasons why you should listen to the full episode:Discover the number one thing yo

One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business. But it’s not that they don’t have a mission and a vision - of course they do. Because if you have a business then of course you have a why.  And your why is essentially your mission and vision! Why you’re here, doing this thing. So when Salon Owners tell me that they don’t have a mission or a vision what they really mean is they don’t have a DEFINED mission and vision that they can communicate to their team. It’s so important to have this because your mission and vision not only create unity within your team…but also give your team members a glimpse into the future. And like I always say - team members leave when they can’t see a future with you. But how do you get your team to connect with YOUR vision? How do you make YOUR vision relevant to them? In this episode of The Salon Owners Collective Podcast I reveal the fundame

Here's a question for you - exactly how much are you investing in your Salon Marketing? - and how much return on investment are you getting?I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know - you’ve been winning it. Well what if I told you there’s actually a formula for this - a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?In the episode of The Salon Owners Collective Podcast, I’m inviting you to be a fly on the wall of one of my Salon Mastery Coaching sessions where I reveal the 5 numbers you need to know to make informed, strategic decisions about your marketing investmentsBecause investing money into your marketing is a necessity for growing your businesses -

Do you ever feel overstimulated by content on the internet? Like, there's so much content - there’s just no way you can possibly take it all in. It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos? With so many messages from different brands and corporations bidding for their attention - how do I make my message stand out?The thing about social media is - theres no limited to how much can be posted right? So the stakes, the competition and the expectation is higher. You can’t just post any old thing and get seen. You’ve got to be intentional and strategic and consistent.You’ve got to tell a story.On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media. Here are three reasons why you should listen to the full episode:Discover the importance of communicating yo

Do you feel like recruiting great staff, god - even any staff - in the hair and beauty industry is just getting harder and harder?Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?But now, the tides have changed - and it’s not enough just to be hiring - you’ve got to be actively recruiting.  Pitching yourself as a great place to work for your dream team member so that she chooses you over the Salon next door. You’ve got to pull out all the stops - putting the right hiring messages in the right place at the right time - you’ve got to sell yourself to potential team members the same way you’d sell yourself to potential clients. It sounds exhausting but it doesn’t need to be, and it's a lot less exhausting than waiting for a miracle, right?Today on The Salon Owners Collective Podcast, we’re sharing our 110 hiring tips that will do just that - resulting in applications from your drea

What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon. And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work. It’s the very thing that possessed you to open your own Salon in the first place right? FREEDOM - to live your life on your terms. But how do we achieve this? It's a simple idea but actually, becoming a Salon CEO isn’t simple by any means and for me certainly it was a process of trial and error, mistakes, and constantly challenging my way of thinking before the secrets to becoming a Salon SEO finally revealed themselves to me. And today I’m revealing them to you too. Here are three reasons why you should listen to the full episode:Learn Larissa’s 3 secrets to being the Salon

As a business owner do you ever have bad days, but feel like you can’t let anyone know - you’ve just got to soldier through because you’re not just a busisness owner, are you?You’re a boss, a mother, a partner - people are counting on you to have your shit together.Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days. But i’m here to tell you that they do - we all do - we all have bad days and actually, the more we suppress our stress and pretend like bad days don’t happen the worse it gets.Today on the podcast I’m joined by passionate, women's empowerment podcaster, Mihi Sorensen.  Self-proclaimed, Mihi is “obsessed with personal growth” (girl, same!) and empowering women to be their best selves and live their best lives, by starting a conversation about all things that impact women, including..How to handle bad days (like a bad b*tch.)Today we’re dismantling the “tabboo” of bad days - because they do

The next thing to go wrong, is going to send me over the edge.Do you feel like this sometimes?Well, you’re not alone - I’ve been there - and actually, every Salon owner I know has been there too.Because we’re not just Salon Owners, businesswomen, and ceative entrepreneurs - are we? We’re mothers, daughters, wives, friends - taxis, nurses, cleaning ladies, therapists - the list doesn’t end. But If there's something I love most about the industry I work in it’s this. Women helping women. So that's why I’ve rallied some of the smartest and most inspirational women I know - my friends, colleagues and fellow salon owners to bring you 10 secrets to living stress-free life. Because there’s no gatekeeping life hacks around here - i want you to be successful, I want you to master your inner CEO, and I want you to be STRESS-FREE. Here are three reasons why you should listen to the full episode:Learn the apps to download that will change your life. Today. Find out the stress-proof money manageme

When it comes to social media marketing, having a post go viral is the ultimate success story - right? And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK. Now, i know what you’re thinking - isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit... embarassing?Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram. Despite this, it is one of the least monetised social media platforms meaning you can get your content in front of potential new clients - for free. On today’s episode of The Salon Owners Collective Podcast, I’m joined by Tiktok marketing expert Talia Datt and she shares with us exactly how Salon Owners can utilise TikTok to go viral - and boost their Salons visibility and ultimately sales. With the golden formula to communicate with the right message to your audience - in just 15 seconds. Here are three

As a Salon Owner, have you ever had one of your team members tell you that they don’t want to be a salesperson? It’s a common struggle in the hair and beauty industry, because while sales is a vital part of running a Salon - most stylists and therapists don’t recognise it as a part of their job.But the reality is that it IS their job to make sales, whether that's an upgrade, a product recommendation or a rebooking.But how do we communicate this expectation with our team, and set them up for success when it comes to sales? In this episode of The Salon Owners Collective we’re talking about the power of workshops to improve sales in your Salon - and revealing the trick to reframe sales culture and get your team comfortable, confident and motivated to smash sales. Here are three reasons why you should listen to the full episode:Understand the 4 driving forces behind the “lifestyle effect”7-steps to implementing a more flexible and lifestyle-friendly Salon How to communicate the value of lifest

"Those Millennials and Gen Zs - they just don’t want to work" I’m you’ve either heard this or even thought this yourself as a Salon Owner. There is a significant shift happening in the hair and beauty industry - we call it, the lifestyle effect. It's a phenomenon where the next generation of hair stylists and beauty therapist are saying NO to late nights and Saturdays and basically demanding more lifestyle-friendly working environments. And while it might seem like kids these days have gone soft - the reality is that this phenomenon is actually a product of a society-wide shift. And there are several factors driving this shift - from the cost of living - to the impact of new technologies over the past decade and of course, the global pandemic. I know what you’re thinking; how can Salons compete with offering work from home and Saturdays off - it’s just not realistic. Well, you can and you need to - and we’re going to tell you how. In this episode of The Salon Owners Collective Po

You want a great team culture in your Salon, right? One where everyone gets along, plays their part and achieves great things, together. But what exactly is team culture?Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic - it’s fluffy and abstract - we know it exists but we can’t actually see it. And if we don’t know what team culture is - what it looks like how it manifests within our salon then how do we know if our team culture is bad? And if it is bad then how do we know how to fix it?Today on the Podcast I’m sitting down with leadership coach Shane Michael Hatton - now, Shane is an expert on all things culture and he share’s with us what he has learned about defining culture in business environment AND the 5 conversations you need to be having with your team to build, maintain and define not just a good team culture - but the team culture that reflects your values and goals as a business owner.Because, isn’t that w

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar. Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back. You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish - what does any of it mean? You feel defeated so you just go back to winging it, posting blinding with your fingers crossed. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Over the last two weeks we’ve revealed how to identify and attract not just any clients, but your dream client. Click here to catch u