Salon Owners Collective

Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it? You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really need is a strategy, right? Well then, this is for you. In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon - so that you can attract your dream client AND get them from your socials to the salon chair. Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone - you’re marketing to no one. Here are three reasons why you should listen to the full episode:Find out how to identify and attract your ideal clientLearn the exact demographics you need to know to comm

Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right. Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right?The word PROFIT has a bit of a bad rep these days - often associated with want and greed but you need profit to run a successful business - it's not negotiable. Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week - paying themselves with the leftovers... If there are any.I don’t want that for you. Last month I ran a 4-week Profit Bootcamp with almost 200 Salon Owners who were ready to stop winging it when it came to their Salon’s profitability - and in this episode, I’m giving listeners an exclusive look into day one of that very bootcamp with my 7-step proven profit formula Want to work less without earning less - focus on running the business rather than feeling like you

Is this you? You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own. Only now, you’re bogged down in ‘business stuff’ - payroll, hiring, marketing - what happened to the fun stuff? So many Salon Owners I know have experienced this - and god knows I did when I opened my Salon. The problem is, as entrepreneurs we’re used to a certain creative process - but when it comes to business - it just can’t thrive on love, passion, and creativity alone.On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business. Here are three reasons why you should listen to the full episode:Learn how to move from ‘winging it’ - to a

If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.  And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could. It’s like thisLet’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you? Now, I’m not saying that more clients don’t equal more money - but wouldn’t it be ideal if you could make more money without campaigning for new clients? In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%. So that when you do attract new clients, you make more money from them, too. Here are three reasons why you should listen to the full episode:Discover the 6 ways to make mor

When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it. In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help future proof your salon so that when one person leaves, it doesn’t all fall apart (Because there’s no room for heroes in the hair and beauty industry. )3 things you’ll learn if you listen to the full episode: Why it’s not the end of the world when a great team member leaves What to do next to keep your business moving forward with easy-to-follow recruitment and change management processes.  How to make your brand the hero - and future-proof your salon to avoid panic and collapse when a team member leaves.I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!Your peopl

Tired of feeling like you’re working so hard on your Salon business… with little to no reward? You’re constantly hustling, but you never feel satisfied.  Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s guilty? If you’re feeling burned out with your business, and life, then you need something to steer you in the right direction.  Think of it as some essential self-care, a time to think about YOU and put actions into place to bring you more happiness in your life… rather than burnout. Because a lot of owners mistake the mistake of putting themselves last… and I don’t want that for you. In this episode, I want to introduce you to Jenna Free. Jenna is a therapist for entrepreneurs like yourself. Jenna and I discuss how to find happiness in your business that doesn’t require you to work more hours in the salon or hire new team members. How to find happiness that

Salon Owners have many tasks & responsibilities that rely on them to ensure their Salon runs smoothly.  Between hiring and managing their team, putting out fires and team dramas, paying bills, managing stock, knowing their clientele, and sales & marketing…the list goes on and on.    They are masters of juggling a million different hats on a good day!  But I believe that the ONE purpose which sits at the root of everything Salon Owners do is spending their time focusing on Income Generating Activities - or what I call IGAs.    Every time a client walks into the Salon, there is an additional income-generating opportunity and all it takes is a small investment of the owner's time.  Keep listening to discover the 3 most important IGAs that will not only drive new clients to the Salon but will ensure the current clients continue to spend more on each visit.  Think of it as your lottery ticket to running a successful, growing Salon. Here are three reasons why you should listen to the full episode:

When you own a business, it often feels like nobody else understands what it's like. Our friends might wonder why we don't just get a ‘normal’ job and avoid all the hard work and staff drama.  Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right? We might think it's hard to find good people, and we can easily start blaming ourselves… what are we doing wrong? However, it's a mistake to believe that having a great team and running a successful business will mean that dramas and horror stories don't happen.  They're simply part of the territory when employing humans. But what you can do, is put simple strategies into place that will help you deal with team dramas when they come up, and minimise them going forward.  So… I wanted to change things up a bit for this episode and share some of my own Salon drama stories.  As someone who regularly coaches Salon Owners like you, offering support, advice, and proven strategies to improve

You want your Salon humming all year round, and your team hitting their targets (get them working productively!), right? The fewer quiet periods, the better for your Salon’s sales…  and we all know the saying “busy is better than bored”.  But a lot of Salon Owners have no idea how to fill this white space. How can you easily fill the gaps that your team have…? In this episode, we are going to dive into two types of ‘client offers’ that are proven to fill up White-Space & book out your team during quiet times OR dips in appointments to continue to grow sales, without discounting Client promotional offers and packages are the answer. This episode is a actually Mini-Workshop from our Salon Mastery Coaching Program. Myself & Braeley, our Marketing Coach share real-life examples of Salon offers and break down the reason these types of promotions work! I can’t wait to bring you into the world of easy-white-space-filling offers! It’s a game-changer for Salon growth…. Here are three reasons why you s

Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business?  The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list? It’s because you’re missing 1 simple, yet completely vital thing.  Solid Systems & Processes.  Creating & implementing these inside of your business will GROW your business without you having to work any more hours…you’ll actually work fewer hours in the Salon and get better results!  But this can be scary, right? As the Salon Owner, you often feel like if you aren’t ‘there’ in Salon 24/7 running things, then you’re going to lose the connection with your clients, and your team won’t do it as well as you can… And so you allow your business to be centred around you, to ‘need’ you 24/7.  Stop right there! This mindset is not sustainable and with it, your business will never grow… you are actually making life & business harder for yourself. That’s why I want to introduce you to Ka

Let me ask you something.  You have a specific goal you want to achieve such as hiring a new team member or increasing your sales by $1k…But if you were to start tomorrow, what would you actually do first?? What are the exact steps you would take to achieve your goal? When it comes to achieving your goals as Salon CEO, you probably find yourself falling into one of these two categories: You have ideas, but can’t seem to string the pieces together in a logical manner OR You don’t have a clue as to where to start with achieving your goal. You randomly attempt to improve how you do business…hoping it will help you reach your goal and you have small wins, but your big goal constantly feels like it’s moving further away - how is this possible? Why is this happening and how can you change this? This is the final part of my Masterclass Series where you will unlock the strategies you need to get to that next level of growth! I’m talking about your Roadmap to Salon Mastery success as well as an insider look into

Is your Salon on your mind 24/7? You find it hard to switch off - you’re constantly stressing over everything that needs to be fixed and trying to do it all at once. But what is worse is that you think you are fixing things, but the problem isn’t going away and as a result, you are burned out.  You know it’s possible to not feel like this because you see other Salon Owners living the life you have always wanted, but the reality is that you don’t know exactly what you need to be working on to get you there! So instead, you need something that is going to help you identify what phase of business you’re in, and what to work on to get the results you want.  This is the second part of my Masterclass Series where you will identify what stage & phase your Salon is in, this is important because it will highlight what you should be working on, given what stage of business you’re in… and tell you what you can say no to… Let’s jump in… Here are three reasons why you should listen to the full episode: Identi

Are you over-fixing things inside of your business but nothing changes? The fireballs just keep coming… and you’re reaching burnout…you just want to get some wins.   So instead, you need something that is going to tell you exactly what to work on right now.  This is where our Salon Business Plan comes in.  In this 3-part series, I am going to share with you the real reason your business isn’t growing and what needs URGENT attention RIGHT now.  After this series, you will not only have a COMPLETED business plan, but you will know exactly what stage of your business you are in, the most common mistakes Salon Owners make when implementing new systems for hiring & retaining staff, attracting new clients, and growing their sales.  How amazing is that?! This is the first part of my Masterclass Series where you’ll dive into the 9-Part Plan to identify what parts of your business need urgent attention RIGHT NOW. Is it your team? Or your clients? Or is it you, holding your Salon back… Here are three reasons

For many Salon Owners, running a Salon is like having a baby that constantly needs feeding and nurturing.  But how great would it be to have a solution to keeping your business alive, without it being centred all around YOU?! Without YOU being the one that has to ‘nurse it’, ‘watch it’ and ‘be there’ 24/7. Something that you knew could (sustainably) allow you to go from working 40 hours a week on the floor to actually spending more time with your family. Like, genuinely have time for the things you love outside your business..  But what happens is that Salon Owners, especially women, feel this guilt and pull towards ‘doing it all’ and ‘juggling it all.’ It’s a vicious cycle, that I know all too well.  So, instead, I want to show you how you can continue to grow your business, WITHOUT being the one that is constantly doing it all…because it’s not sustainable.  I want to introduce you to Carrie Flynn, owner of Virtual Simplicity, a marketing growth company, with a focus on not just marketing strategies,

In every Salon, even your best-performing team member can go rogue from time to time.  As a result, keeping your team motivated and their sales up feels like a full-time job! You wish that: Every team member was hitting their target consistently  Every team member was motivated by the KPIs you set Every team member cared about the salon’s growth as much as you do But sometimes, when they’re hanging out in the back room, chatting, or on their phone, it feels like a losing battle… In my experience, building a high-performing salon team is like building a high-performing sports team… they need regular coaching in order to consistently perform.  But the problem is, you don’t know where to start with this! Right?! Where will you find the time, and how will you know what to say, or do, in order to coach them to perform at a consistently high level? In this episode, I want to share with you the Salon Mastery 3-step strategy for successfully coaching your team to reach their sales targets.  This gold-n

When you have a team member resign, you’re often left blindsided, wondering how you didn’t see it coming… You may feel totally overwhelmed, asking yourself a million questions and trying to figure out what went wrong. Was it your fault? You have this dream of building an amazing team of ROCKSTARS, who believe in your Salon’s Mission and are on the journey with you. …all working towards the same collective goal. And this prospect is exciting because, for the longest time, you dreamt of being the one calling the shots! So finally, it’s your turn to lead and inspire a team of humans to reach their dreams too!  But this isn’t always as easy as it seems, right? Because then someone leaves, and you’re left having to pick up the pieces and go through the hiring process again, which can be totally exhausting and frustrating… You just wish you had a system in place so that when someone does resign, you’re not left scrambling to fill the hole in your business, and potentially hiring the wrong fit. In this episod

Raise your hand if you want to: Have a consistent social media posting schedule that didn’t require too much time and effort Consistently feel confident that what you post that is going to work, without paying someone to do it for you Have your marketing efforts actually give you the results you are after, more followers, more engagement, and ultimately, more clients,  If you’re answering YES to any of the above, then you aren’t alone!  Because let’s be honest, social media marketing isn’t always as easy to juggle and navigate as busy salon owners, and what makes it trickier is that there is no one-size fits all approach to marketing! As a result, posting on socials can get dropped easily especially as you get busy wearing a million different hats… So the question is; how can you attract dream clients to your Salon, without having to spend a fortune on marketing, and too much time & effort… I want to introduce you to Tamara Reid. Tamara is an absolute icon in the Beauty industry, spending her c

Every Salon Owner dream of having an amazing team culture: A culture where everyone gets along Where people have clear sales targets And are motivated to smash them So the culture is positive… even without you there. But all it takes is one bad apple on your team to ruin the whole apple cart… right?! You know the one. They’re sitting out the back of the Salon, twiddling their thumbs when there are clients that need serving, they’re not hitting their targets, and it feels like an uphill battle trying to get them to do anything….  It’s causing the salon environment to flip upside down, things can become toxic, and not only are they not performing, but this starts to affect the rest of the team’s performance. Like, all we want is a team that is smashing targets, for clients to receive a 10/10 service, and to feel confident that everyone is motivated and happy. Having a culture like this reminds you why you love this industry so much. I call this building culture of #winning in your salon. But actua

Having a Salon team is like a catch-22. Your team isn’t hitting their targets…but they want to earn more and work less.  Your team is amazing 90% of the time, but 10% of the time shite completely hits the fan and it feels like no one is getting along!  Your team says they want to move up the ladder…but they leave before they finish their apprenticeship! Does this make them the enemy?  Many salon owners fall victim to this from time to time, believing it’s all the team’s fault. It’s easier to blame THEM for not performing ‘well enough, but it’s actually OUR responsibility as the Salon CEO to lead them towards success.  It’s your job to lead your team and empower them to meet targets and hit career goals. I believe this starts with good communication and building a strong relationship with your team.  In this episode, I share a sneak peek into my 2-Day Salon Mastery Intensive Workshop, and reveal… The secret to team communication that you have been missing!  The real reason this new generation does

Answer this.  Is your Salon profitable? Too often, I hear Salon Owners answer this question with a ‘no’.   Either you are paying your team first and not paying yourself enough,  or WORSE not paying yourself at all…OR you are paying yourself a good wage, but your business isn’t profitable.  And this becomes stressful, right? Because you’re living week to week, always worrying about the business bringing in money. But this isn’t sustainable! If you simply wait for the profit to come, it never will.= So this is a mistake I don’t want you to make.  Because if you don’t prioritise your profit, there will never be enough left over, so you’ll always be chasing money… You need to make intentional decisions that will make your business profitable…you have to put yourself and your business first.  That’s why I’m going to share with you 3 game-changing steps to manage your Salon’s profit. They will ensure you… Pay your bills & team on time without worrying about it every time it comes around Get paid yo