Salon Owners Collective

As a Salon Owner, do you ever find yourself hungry for the limelight? You may have mastered all the technical skills you want to learn, your business is growing and you have a successful Salon with a thriving team. However, you are now ready to grow your reputation and challenge yourself and your industry skillset. Explore a different, more creative avenue, which to some may look like chasing the ever-longing dream of becoming a celebrity hairstylist. This may be something that you have always wanted to achieve, but knowing how to get there may seem unattainable, right? Like how do you go from being a stylist on the Salon floor to becoming an award-winning stylist and working for the biggest celebrities out there?   Well, if this is a dream of yours, I have the podcast episode for you! I want to introduce the uber-successful, Kiyah Wright. Kiyah is a two-time (yes I said TWO-time) Emmy Award Winning Hairstylist, who has worked for global celebrities such as P-Diddy, Tyra Banks, Ciara, and Jennif

What if I told you, that you could achieve more by doing less? That you could finally ditch that nagging feeling of overwhelm, whilst still feeling accomplished and happy with your work, and your life…   That’s the dream, right? In our industry, most people associate the feeling of happiness with milestones like a pay rise, or a promotion. But as Salon Owners...sometimes it feels like we miss out on that sort of thing! You're working hard to ensure your team is rewarded... but where's your reward?    If you find yourself always feeling dissatisfied, like you can always do more, and your “best” is never good enough (no matter how much effort and time you spend), then it's no surprise you aren't getting the endorphin hit you so need and want! Like, it's time for you to feel HAPPY and celebrate those small wins because you deserve it... There's actually a secret to doing this... and it's something that I want to share with you. That’s why I’m going to introduce you to this week’s guest, the ev

Do you ever feel like your Salon growth has hit a plateau? Your team are underperforming and not hitting their sales targets, sales in general are low, and you don’t know why this happening or what needs to change. You feel like you are stuck doing the same thing, over and over again. This might shock you… but solution is actually more simple than you think. It’s something you probably already know about, even… but I know it’s not always that easy.  It took me years to truly nail our Salon’s smashing sales strategy when I owned my Salon. So, if you are still figuring things out…you are not alone!    However, there is one secret that can enable you to further upsell to your clients and continue the sale, even without them stepping foot into the Salon… can you guess what it is? I want to introduce you to the Co-Founder of SalonPay, Kristy Mckenzie.    Kristy has been in the hair and beauty industry for years and is a Salon Owner turned technology guru. SalonPay is Australia's hottest after

The dream is always to work less and earn more… right? However, there is 1 key to achieving this ‘dream lifestyle’ that so many Owners make the crucial mistake of missing.    Are you guilty of this… I see so many Salon Owners who strive for more, but have no idea of where they’re at currently!    If you don’t know, in-depth, the ingoings and outgoings of your business, then you run the risk of setting yourself up for failure! Of living day to day and never understanding why you aren’t growing… even when you have more clients on your books and a thriving team! Not only this, but you then end up paying yourself last, which results in feeling underpaid and underappreciated for the effort, time, and energy they put into your business.    This becomes a vicious cycle, you become stuck and struggle to move out of this feeling of overwhelm and stress that comes with running your business. The CEO dream that you thought you would be living from the success of your Salon gets further and furthe

Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications? Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring.    This makes you feel like if nobody is showing any interest in your ad, then they most definitely are not lining up at the door to work for you. It can take a huge emotional toll on you as the Salon Owner.  I totally know how this feels, and let’s be real, it sucks…But in saying this, it is possible to find your dream Salon team in this climate, all it takes is the right strategies and mindset to know what you are looking for and what to expect.    I went live in my https://www.facebook.com/groups/salonownerscollective (Profitable & Successful Salon Owners Facebook Group) all-around this topic, as well as introducing our brand new guide “3 Reasons Your Rec

What if I told you that in order to scale your Salon business Growth, you need to nail these three things:  An effective marketing strategy, understanding your clients, and growing a team.   I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls… It can feel totally overwhelming, like you are in a business rut!     However, I believe that with an effective and consistent marketing strategy, and an  understanding of what makes your clients tick, you can truly master the art of attracting and retaining clients in your Salon.  I know this is never as easy as it sounds. But if you can nail your client-attraction strategy, understand what makes your clients return (or not), and how to keep new clients coming in your doors without you stepping foot into your Salon doors…yo

You probably know the saying of throwing spaghetti at a wall and hoping it will stick. Well, are you guilty of doing the same with your marketing strategy? In a crowded industry, failing to create a marketing strategy and a strong Salon brand could be the thing that is holding your business back from growing into a million-dollar Salon.    You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your team, dealing with clients, your own family, and global pandemics, where do you have the time to create a marketing strategy? This is something I hear all the time from Salon Owners, and did you know…   Throwing offers and promotions across your Social Media channels without considering whether it’ll resonate with your ideal client and what outcome you want to achieve will only create a marketing message that seems inconsistent and confused…it is not going to give you the results you want…so hold fire on “postin

Have you ever had someone tell you that you’ll never achieve something? That being a hairstylist will only take you so far? That there is no way that owning a salon will give you a life of freedom or profit?  I did, over and over again when I owned my Salon, and boy was I determined to prove them wrong!    In our industry, everyone's journey to success looks different. Whether you begin your hairdressing apprenticeship at age 16 or age 30, whether you work in a small town or are a globally recognised stylist... Everyone has their own goals and ambitions and your journey is no less successful than the Salon Owner you see on Instagram, winning awards and flying across the world.    Success is actually how you define it. And I believe that reaching success comes down to a clear plan for where you want to go, a roadmap of how to get there, and having the support behind you to achieve it…oh, and don’t forget to have a little fun along the way! (Did someone say ‘wine’?!).   So today, I want

Have you ever had a client threaten legal action against you and your Salon? As a Salon Owner, I’m sure you have had had a moment (if not, a few) where you have had to deal with a situation that has gone wrong, like a really bad colouring mistake, and in return had to deal with an unhappy (and frustrated!) client.    Something has gone wrong in the Salon; the service didn’t meet the expectations of the client and you are left to clean up the mess that has been left behind. Sometimes this may mean dealing with further legal action….Eeek!!  Unfortunately, that is just what happens when we work in a service-based, client-based industry, or is it?    Things are going to go wrong, humans are going to make mistakes, but it’s how we overcome these moments where things have gone terribly wrong, and have things in place to prevent them from ever happening again in the future. I want you to always be prepared for the worst-case scenario, the “what ifs”, because it may be the thing that saves your Salo

Do you always feel like you have a never-ending to-do list?  Like nothing seems to get checked off, and as soon as that alarm goes off in the morning, you feel like you are already behind before your day has even begun?   Then, when your day does begin and you start ticking the things off that you want to get done, someone needs your help with a consultation, a client, or to run and pick the kids up from school, and then your list of priorities gets totally reshuffled.  You often find yourself lying awake at night, going through ALL the things you didn’t get done, instead of focusing on the wins of the day. You’re left feeling overwhelmed, stressed, and always behind with your business.   This is a feeling I know ALL too well. It is why I started becoming a Salon Business Coach, because I see it far too often. As a Salon Owner, you end up wearing too many hats and not having enough time to do ‘all the things’…in your business, with your team, with your family and god forbid you have ANY time l

You need a strong Salon team in order to grow and be successful.    But having a team of stylists is only the beginning. You actually need more than just a strong team; you need a team of humans whose actions speak louder than words, who will support you when someone goes on maternity leave, who will cover for the team when others can’t make it in, and who will be able to manage the walls of the Salon, without you having to be there.    Because, as a successful Salon Owner, you want to be spending time away from your Salon, and to do this, feel confident that you can walk away when you need to and have an incredible team who will step up and have your back always...  Now we all know that this isn’t as easy as it sounds, right?   Sometimes it feels like you can’t catch a break with your team! You are constantly putting out fire after fire, and you are exhausted by the emotional rollercoaster that is managing humans. Well, I get you, and you are not alone.  For this week’s episode of the

Do you worry that at any given moment, your team may leave and you will struggle to replace them? Like, every time you try to find a new team member or put out an ad, it never seems to work. It feels like no one wants to work for you!    You worry that you will never find any new team members, and since it feels like everyone is looking right now… your chances decrease even more! You feel like everyone else has all the team, and there is none left for you!    It has you constantly on tenterhooks; like you are being held hostage in your own Salon. ... and it’s frustrating because you feel like it’s out of your hands.  Somebody leaves and you have no one to move the clients to, so you get stuck doing them and going back on the floor.    You feel like you are in a constant revolving door, with every 2 steps forward comes 2 steps back.  Well did you know, you could actually be making some crucial mistakes when it comes to hiring.. mistakes I see SO many Salons making.   So, grab you

Have you recently gone through a breakup?–and no, I’m not talking about a romantic breakup, I’m talking about a TEAM breakup! I actually think a team breakup can be ten times more painful than an actual breakup...AND it’s even worse when they start dating the Salon down the road.    You’re left feeling confused, stressed, and yet again having to solve the problem of why your team isn’t sticking around. Not only that, but you have to spend the time that you were GOING to spend working on growing your business, finding someone to fill the role.  It’s a vicious cycle, and unfortunately one I see all too often.   In our industry, this seems to be the most common, neverending problem all Salon Owners face, so you aren’t alone! Why aren’t my team sticking around? Why have I spent so much time training them, only for them to leave 6 months later? Am I not paying them enough?  BUT, what if we shifted our way of thinking?    In this episode of the Podcast, I want you to meet Sheryl Lee-Woodhou

This is the moment you have been dreaming about since you began your journey as a young Salon apprentice. You’re now ready to take the next big step in your career and begin your journey as the owner of a Salon.    This is something that I believe is the natural stepping stone in your career when you have been in this industry for years and have learned all the hands-on skills you want to. Now, you are after something more, to pursue a different passion, which may be owning a business.  I was itching to dig my feet into something more and owning a business seemed like the perfect fit!    Whilst this is something that I’m sure you have considered at some point in your Salon journey, a lot of the time, people jump into it too quickly without considering all of the ups and downs of what actually owning their own Salon business may look like.  Sometimes, it takes someone else that has been in your shoes before, to let you know exactly what you are getting yourself into.    So, this week I kn

Have you ever had a client walk into your Salon doors and then never return?    Their stylist is left feeling confused and slightly upset. A million thoughts are racing through your head. Did they not enjoy the end result of the colour, cut or style? Was it too expensive? What got missed?  In our industry, we have all had this happen before (I know I have!). It’s just something that you have to accept when running a client-based business…or is it? I want to show you a way to avoid this from happening that has nothing to do with the hair itself.    Just imagine you’re a client who has had the busiest day, work’s been hectic–or perhaps it’s been a tough day with your kids–and you come flying into your hair appointment at a new salon (that you almost forgot about). The hairdresser, who doesn’t know you, your hair, or what you like having done comes over, swings the chair around to the mirror, and starts working away.  At the end of the appointment, you leave the Salon, and whilst you may actually

Do you ever look at someone that is successful, someone that is winning at life, and want your life to be the same? We’ve all been there. It’s part of being a human. But I also believe it’s part of our biggest downfall to success and growth.    Why? Because everyone’s story is different and everyone’s journey to success is different. Whether it is the salon down the road, or a Salon you follow on social media, everyone has gone on their own journey to get to where they are.  When I owned my own Salon, I would always admire other Salon owners and compare what their business looked like on the outside to my own. They looked like they had a perfect team, great clients, and even better, a perfect work/life balance.    I want to help you on your journey. I want to share my experience with you, not so that you can compare your journey to mine, but so you learn real-life strategies that actually work and that helped me grow my million-dollar Salon. These are things you can implement in your Salon, so

Do you ever feel like you are getting nowhere with your Salon?    Like, no matter what steps you are taking, you can’t quite move the needle at the right time and place. On top of this, you have couple of rocky years and it’s a recipe for constant setbacks, overwhelm and stress. I’ve seen SO many Salon Owners going through this recently... Luckily, I want to change this for you. I want to show you that one step, whilst is so simple, can actually be the most important in your journey to success.    This is the thing I wish I had known about when I had my Salon, and can be easily overlooked when you are too busy “doing” all things in the Salon, rather than working “on” your business.    Do you want to know what the secret thing is? Join the top percentage of Salon Owners, who are to be the ones that go for it, putting their goals and ambitions first? …or do you want to keep your Salon as it is? I know which option I would choose, and the one that ended up changing my entire life and Salon

You want to be a successful Salon Owner, right? Maybe even a million-dollar Salon Owner?   To live a lifestyle where you choose the hours you work, but earn enough to enjoy a life outside of the Salon, so you can spend more time with your family and doing other things you love? It’s the dream….however, it’s not going to happen just like that! If it was that easy, everyone would already be there.   To get to this point in your career, it comes down to being committed and dedicated. You have to build a business of clients that are loyal to your brand and will follow you and your team. You can’t grow a successful Salon without a team, so it’s crucial you gain respect in the industry from your peers and future team members. It requires you to think beyond the chair. I don't know about you, but when I became a business owner, I wasn't fully prepared for all the roles I'd have to take on! Like, you have to be good at more than just cutting hair, right?! You have to create a culture that people are

A New Year always brings a fresh start. A chance to start over after a year of uncertainty. Through this, you’ve had countless setbacks, financially, mentally, and physically, which now, has maybe left you feeling miles behind with your business. Now you are heading into 2022, hopeful that this year you can create the life you have worked tirelessly toward.     You might be looking to really change the way you lead your team in order for them to feel motivated and inspired - focusing on team retention.  Maybe it is time to bring some excitement and energy back into your Salon!  This may also be a chance to refocus your own business mindset, maybe it's time to redirect your attention  & spend more quality time with your family, and maybe this year is the year you truly step into your role as CEO of your Salon.    I know the last couple of years have been rocky, but the one thing that can help you get through uncertainty is a clear plan.  Preparing yourself to succeed, which is usually the

Have you ever found yourself having an awkward conversation with a team member, who is asking for a pay rise that they are not quite ready for? Or worse, having an employee leave on their own terms before you have had a chance to share the plan you had envisioned for them in your Salon?   It can not only be really painful for you, but I actually believe the situation can be avoided from the beginning and can instead result in a positive outcome that benefits you and your Salon. You must be wondering, how on earth do I achieve this? Well, let me tell you!   I know that keeping your employees motivated is a priority for you, alongside growing your business, having clients coming through the Salon doors, and of course, reaching your sales target. After all, that’s why we do what we do!  But what I think is fundamental to the success of your Salon, is finding the secret to KEEPING them and ensuring they stick around.   From the moment your potential employee walks into your Salon for the f