Salon Owners Collective

What do you want your Salon to be known for?  Why should a client choose your Salon over the one down the road? These are the questions you need to ask yourself if you want to stand out from the rest and ensure clients choose YOU and always return… After all, we all BASICALLY offer the same thing, right?!  Thinking back to my early Salon days, I remember sometimes feeling like I had to do all the things and serve all the clients to ensure they had nothing short of the best experience.,After all, I had 7 salons within walking distance, so I felt like I needed to take what I could get…those clients were valuable, right! I would spend my days putting out fires, taking on extra clients, and doing the absolute most to ensure everyone in the room was happy.  But then I realised, this isn’t sustainable. It was exhausting, overwhelming, and funnily enough, didn’t bring more clients through the door… Janine Jarman aka the Queen of Perms, is the founder of Curl Cult, a product that has changed the technology an

Have you ever felt like: You’re working yourself to the bone: You’re busier than ever with clients, plus managing an ever-evolving team...  You’re hardly present with your family as work has taken over your brain space… but what makes it worse is you’re not growing.   But still, you end up saying YES all the time:  Like when a team member needs our help with something, we jump at the chance… because we don’t want to let them down Or when a regular client wants to book with you when you’re ‘meant’ to be working ON the business (not in it)... you give in because you feel bad…    Or maybe you’re guilty of having shiny object syndrome…. Are you nodding your head right now? I know I’ve been guilty of this too… But this is a HUGE mistake.    Because in reality, these are often the things that will halt forward momentum in our business.  As a result, you take 2 steps forward, 2 back. Your business is at a constant plateau, and you get super frustrated because you’re BUSY doing ALL the

Does self-doubt stop you from increasing your salon’s prices? You know deep down you need to put your prices up, but the thought of asking your clients to spend more just feels so daunting.    What if they push back? What if they leave and never come back because they can’t afford your services? How will you equip the team to handle these objections… when you feel nervous about it yourself? Honestly, if this is you, then know that you aren’t alone. I know this is a huge challenge for so many owners.    But in reality, this holds Salon Owners back from success…and reaching their full potential. Instead of feeling confident about your experience and your Salon’s prices, you instead have this overwhelming urge to compare yourself to other Salons, to discount your services, to apologise before anything has even gone wrong, all due to the fact that you’re worried that if you don’t, that client will go elsewhere.     This is why I want to introduce Ruby Lee, a wealth & expense business c

Have you ever felt like you’re a wolf in sheep’s clothing?  You feel like you own a seemingly successful salon, with a great team and loyal clients... but you still experience waves of anxiety and loneliness that often roll through your mind. You begin to wonder: is this all too good to be true? If you have experienced this, then you are not alone!  Imposter Syndrome affects 70% of humans, including myself! I faced many Imposter Syndrome moments in my career towards owning a million-dollar business and Salon. Sometimes feeling unsure how to overcome this feeling of doubt in my ability to succeed. You may be feeling the same way…  In this episode, I want to introduce the expert in all things self-doubt, confidence, and Imposter Syndrome, Alison Shamir.  Alison has experienced the highs and lows of running a business and has been on a quest to help women all over the world acknowledge what Imposter Syndrome is and provide the secret to overcoming the fear and anxiety that is only natural when success come

I see you… You’re a Salon owner, but more importantly, a mother… trying to balance the juggle between spending too much time at work (away from your kids), and not having enough time to do all the things that you want to in your business.   Your Salon isn’t growing, because let’s face it, you barely have enough time in your day to touch your to-do list…, let alone work on moving the needle in your business. It feels like you’re stuck extinguishing little fires all day long! And when you do find the space to work on these things, you feel the “mum guilt” creep up…and planning the next big thing gets replaced with the football final for your child’s team.  It’s always either: “am I a good enough mother?” or “am I a good enough business owner?”, and you’re left wondering if you’ll ever be able to be successful in both. Can you run a successful business, have the perfect family, and be the best partner, and friend… Is it even possible to master the art of having it all? In this episode, I want to intr

When it comes to your salon’s team culture, pretty much every salon owner wishes for two things: You wish you had a salon culture that new team members were BEGGING to be part of--like, i’m talking knocking on your door! You wish you had a salon culute that existing team members NEVER wanted to leave. After all, who doesn’t want to work for the A team?   But I know that sometimes this can feel out of your control. Like, it can be hard to manage a team with so many different personalities, right? HOWEVER, what if I told you… it actually all comes back to you; the Salon Owner and what you stand for.  It’s YOUR job to align and drive your team’s culture, front foot it and ensure what you stand for is constantly embedded into the culture… So whether you are passionate about your team specialising in one service, or having flexible lifestyle hours, or you value constant education and upskilling for your team; it’s your job to own this vision for your Salon.  In this episode, I’m bringing in a friend of

The thought of your team leaving you for the Salon down the road is damn scary. Especially when you know it may be unlikely that you'll recruit someone new any time soon... I’m pretty sure it’s every Salon owner’s worst nightmare… everyone leaving you, and you’re the one left to pick up the pieces.   Honestly, even with a team of 30, I still worried about this at times So instead I focused on building a salon team culture that was so good, so irreplaceable, that my stylists would never want to leave.   Like, that’s the goal, right? But when I see Salon Owners trying to do this, I often notice they make one big mistake…   In this episode, we are going to unpack this mistake, and I’ll share with you my 3-step leadership strategy which will help you build a salon culture SO good that your team never wants to leave…  Don’t forget to grab a copy of my 3-step leadership strategy - I’ll put it in the show notes of this episode for you to grab and follow along with me while we hang out togeth

Sick of hearing your team say “same again jane?” with EVERY client? The client just gets the bare minimum, and your team doesn’t think to take things further… The client only gets what they booked in for, not really actually NEED or what they didnt know, they always wanted As a result: Your team aren’t meeting sales targets of 3.5 x their wages They’re not making ends meet... So neither are you.  And then they come to you, asking for a pay rise…….  OMG, don’t they get it?!   I know how frustrating this can be, and it’s a challenge so many salon owners face. But I believe owners actually make 1 mistake when it comes to leading their team to make sales.   I know you want to achieve this in your salon, so in this episode, I want to share with you the 4 things to focus on in your business right now. If you want to grow (and keep) a team of happy and productive stylists or therapists… then listen to the episode below!   Don’t forget to grab a copy of my $10k Stack ™ strategy bel

Are you making the right decision?  You’ve finally nailed the perfect recipe for a great team, loyal clients, and systems and processes that make your life as the Salon Owner easier, so now you’re thinking “what next?”.    The creative entrepreneur inside of you is left wanting more (hello shiny objects!) which for a lot of Salon Owners, including myself, can lead to us doing crazy things like opening a second Salon.  After all, surely it’s just taking what you have working already and multiplying it all by two, right?   Well, it’s actually not always that simple… I want to introduce you to the lovely Shelby Tarleton, owner of Pink Lady Lash in Austin Texas, and Host of “Lash Boss Radio”.    Shelby is a mother and a successful business owner, and has had experience opening a second salon of her own.  This episode is going to uncover all the myths around whether you should open a second location, plus reveal the 1 thing that nobody tells you about running two Salons at the same time…

Do you find yourself saying YES to things that you would rather be saying NO to?  I used to be guilty of this myself. That’s right, I’m a recovering YES-aholic! Like, it’s a fact… As salon owners and creative entrepreneurs (and women in particular), we try to do it all.   In fact, we overdo it more than we’d care to admit. Often without even realising, we spend so much of our energy trying to please everyone, saying yes to everything that comes our way, and constantly putting ourselves last to ensure our teams, our partners, and our family are happy.  But what does this leave us with?   Not the feeling of success and fulfillment that we’d hoped for, but actually the feeling of burnout and exhaustion. And what good can come from you feeling like this?  So it’s time we ditch this endless cycle we’ve managed to get ourselves stuck in,  and create a healthier, more sustainable lifestyle, so we can continue to reach success in our salons.    That’s why I want to introduce Sonya Stattman

Do you find it tricky to keep up with social media?  You know you have to do it, but you often don’t have the time, nor the energy to really put effort into it and prioritise it.    As a result, you can end up posting the bare minimum just to keep things ‘ticking along’. Hair transformation photo after hair transformation photo, before and afters of your team’s latest blonde transformation… you know the one!  After all, it’s just taking one more thing off your busy to-do list. And honestly, kudos to you for getting it done when you can.    But the problem with doing this all the time is that: You end up posting the same thing as everyone else. Every Salon does a full head of highlights, and every Salon has great before and afters. So what sets you apart?  And you might think it’s the great work you do, and that’s definitely part of it, but there’s more to social media than posting about how good your clients look!    Social Media in today’s climate is so overpopulated, so you need to f

The Hair & Beauty Industry has had an undeniably huge shake up! Salons that were once thriving and growing are having to adjust considerably to suit the new industry climate…  the ‘lifestyle effect’ is at large and nobody wants to work late nights or Saturdays.   Your team is more demanding than ever and you’re worried that if you don’t meet their demands, they’ll leave. But then if you do give in, you’ll end up back on the floor 50+ hours a week… and you’ll be left feeling resentful! Sure, they can have the lifestyle they want, but does yours have to suffer?! It’s a total double-edged sword!     This is why I want to introduce to you, my two friends, James Carlisle & Lynden James, owners of Vivo Hair & Skin Clinic.  If there is anyone who is making it work against all odds…and for the most part completely unscathed, it’s these two.    With over 90 salons nationwide, they have their finger on the pulse and are implementing the big-rock strategies Salon Owners need to tackle

It’s time to ditch the old way of working in the Salon… And no, I’m not talking about perms and chunky highlights…   I’m talking about ditching the grind of working LOOOONG tedious hours in the Salon.  I’m talking about saying goodbye to the 'hustle mindset’ that can creep up when running a business…   If you are constantly feeling unfulfilled even when you reach success, or like you constantly have to work harder and do more to be successful, then listen up… This is something I see all the time with Salon Owners (and have experienced myself!). As creative entrepreneurs, we are high achievers, always wanting something more in our business and our lives.    But unfortunately, this will get you a one way ticket to burnout. If you’re constantly looking for ‘what’s next’ without taking time out to stop, breathe, and turn around to see what you’ve accomplished, then you’re never going to feel satisfied or fulfilled.  So it’s time to say bye-bye to hustle culture and HELLO to working smarte

Do you ever feel like your business is a ball and chain tied to your ankle? That without you, your business would just not be the same...  You ideally would love to step off the floor a little more and spend more time with your family or the other things in your life, but how can you do this without trusting in your team to keep things moving when you aren’t there…    How can you get this balance right between being away from your Salon whilst continuing to grow a thriving business? I want to introduce Fallene Wells, owner of “Let Em Have It” Salon in Denver.   She’s is a living example of how you can transition away from  the salon floor, step into your role as the Salon CEO without sacrificing your team, or the growth of your business… In fact, Fallene moving away fom her home town, Denver USA to the gorgeous country of Spain! stepping into a new phase of being away while having full control of her business.  After the pandemic, Fallene wanted something more, her Salon needed to level up to

Have you ever wondered if there was an easier way to ensure clients always come back to the Salon? It can be super frustrating, right? You stress the importance of rebooking to your team, but they fail to do so!    It feels like client relationships are made and efforts are made, but for what? To never see the client again? As an owner, it’s so tiring when you’re not only managing the operations of the Salon and ensuring the business is profitable, but you feel like you have to constantly be on your team’s back about rebooking! You want to be able to trust them to manage all of the clients in the Salon so that they are happy and will come back through your doors instead of the Salon down the road.   Did I hit the nail on the head? Hello! This is something I know too well. That’s why I want to let you in on a little secret…   My most effective, client retention strategy that you and your team can implement both before and after the service… to ensure the client always returns. Let’s d

Have you ever had a defining moment in your Salon career where you knew you wanted to achieve more? This may look like opening a Salon in a second location? Or taking on an educator or trainer role with a product company… Whatever it may be, taking the next step in your journey isn’t always as easy as it sounds, right? When presented with a new opportunity, you may feel hesitant about change, alone, and totally out of your depth to take the next step (hello, imposter syndrome!).    The fear starts to take over, and you start to question yourself, “Am I good enough for this?” “Can I even achieve this?”(I still have this exact conversation with myself all. the. time!).  Fear is something that can be self-sabotaging for CEOs, and you'd be surprised how often our beliefs limit our potential. In this episode, I want to shift your mindset around fear and entrepreneurship, to show you that it is totally normal to not have your sh*t together at all times, and to give you some strategies to harness this

Have you ever had a BAD APPLE on your Salon team? That one person in your Salon or Spa's team who just can't seem to get it right...  And it starts to affect the rest of the team.    This person’s behaviour starts eating away at you, and you find yourself thinking about it all the time. Like in the middle of the night. It’s CONSTANTLY worrying you.  Chances are - if you have someone in mind right now... they're the bad apple.   I know how tricky it is when this situation arises. Drama stirs within the team, and any attempt to fix the situation often just makes things worse… It starts to feel like it’s out of your control. Can you effectively manage this person’s performance without seeming mean or confrontational? Can you give them another chance without the rest of your team resenting you?   The answer is  YES, you can. And I know this to be true… because I have done it! When I had my Salon, I grew my team up to 30 women. It’s only natural for people’s performance to waiver now and a

I always say time is money in the Salon Industry. But simultaneously, ‘time’ is the one thing we always feel like we don’t have enough of!   Do you ever wish you could just wave a magic wand and your profits would increase, without any additional output or time spent from you or your team?  Uh, hello! Sign me up…   Well, did you know, there is actually 1 secret trick to doing this… something so small that many salon owners don’t even think about. However, in the long run, this thing can be the difference between having a successful, profitable, and growing Salon… and one that is none of those things!  Finding ways to save time and money are two things that every Salon Owner can always do more of, which is why I want to introduce Janine Simons.    Janine is the Salon CEO at Mane Salon & Founder of Colour Bar Manager, an app for Salon Owners to elevate salon profits, enhance client service and make stylists’ lives easier.  In this episode, Janine will share with you how to create n

Are you tired of being at the centre of your Salon? You feel like the moment you step outside the salon doors, everything starts to fall apart. You have people ringing you, texting you, emailing you… what’s next, a messenger pigeon?! (It wouldn’t be a total stretch, right?

Is posting on your Salon’s social media pages something you find super overwhelming, or better yet, often totally forget about? You know you have to do it, but you have no idea what you are supposed to be posting, let alone if it’s actually working and bringing you the results you’re after. This is something I see all the time. You feel way too busy doing all the things, right? There are barely enough hours to have lunch, let alone plan a social media strategy that attracts new clients and keeps existing clients coming back… So, what can you do to create a reliable social media schedule that DOESN’T take up what precious time you have left, AND one that is going actually to bring in new clients? I want to introduce you to Belinda Haigh. Belinda is a social media guru for Salons, and has worked with hair and beauty brands such as Toni & Guy and Dermalogica - so she knows what she is talking about! Belinda understands the life of a busy Salon Owner, and being a mother to young children herself, she