Salon Owners Collective

You're a Salon, not a charity…   The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it?     Or are you pouring money down the drain?   Marketing channels are there to market your Salon, but if they’re not bringing clients into your door (that rebook too!)… you may need to re-evaluate your marketing strategy. Because there’s no value to your business in spending hundreds and thousands of dollars a month on marketing if none of those new clients ever rebook!    Otherwise, you’re basically donating money to Meta like it’s a charity.    I’m excited to share this conversation I had with Belinda, the Ads expert who knows how to create ads that convert clicks into long term clients.    Here is Does Your Salon Actually Need Paid Ads?    Here is why you should listen to the full episode: Learn

If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late and your team feels overwhelmed and overworked… whilst trying to train someone new. It takes 3 months to recruit and train someone… So, in a perfect world, you would recruit someone 3 months before you need them. And I know what you’re thinking… “Larissa, I can’t see the future!”. But actually, you can… sort of. Your numbers will always tell you what to do.  If you’re wanting to grow in 2024 and beyond, you need to be 3 steps (or 3 months ahead).  I’m sharing a recruitment roadblock that an owner in the Salon Mastery Program overcame before she went away on holiday for 3 weeks! This is: When Is the Right Time to Hire a New Team Member?   Here is why you sho

You need to know your purpose and your brand!   As a Salon Owner, you often go into business because you love doing hair and beauty, right? But you can lose yourself along the way. You get caught up in spreadsheets and recruitment and can start to forget why you even started…    Knowing your purpose plays a key role in your Salon’s success!   Your personal drive and motivation, your clients eagerness to rebook and your ability to balance motherhood with work… all relies on you knowing your personal purpose. Without it, you can feel loss and misguided and begin to lose why you ever became a Salon Owner in the first place.   You need to know your purpose!   I’m excited to share this conversation I had with Edna from Ed&i, where we chatted about why you need to know your purpose.    Here is why you should listen to the full episode: Learn why you need to know your purpose  Understand how to build a brand  Know the importance of balancing motherhood and business

What would you do if your team was offered a pay rise at another Salon?   During a time where it feels like everyone is leaving to go solo… retaining your team is crucial. But not all Salon Owners post a job ad that says ‘We’re Hiring’. Instead, they choose to directly contact stylists and therapists to offer them a job!    Do you let your team go? Try to convince them to stay? Or offer them a pay rise even if you can’t afford it?   I have a different idea… there is a way to hold onto your team without giving them a pay rise before you’re ready!   Salon Mastery Boardroom Coach, Joel and I are breaking down a situation that recently happened to one of our Salon Mastery Owners! We’ll be sharing what to do when your team says they’re been offered a job at another Salon.    Here is Empowerment Over Entitlement: Standing Firm Against Your Teams Demands   Here is why you should listen to the full episode: Learn what to do when your team is offered another job Understan

Your clients are secretly unhappy…   How many times have YOU gone to a Salon and thought “they just don’t do it exactly how I like!”? So you go home and you re-curl your hair, maybe give it another trim, scrub your brows trying to take some of the tint off…    Your clients are doing the exact same thing when they leave your Salon!   And yes, at the end of the appointment we ask what they think and they say they love it and it’s perfect, but have you ever thought they just don’t want to offend you? That maybe they’re hoping if they can nudge you each appointment to go a little bit lighter or a little bit shorter that one day you will ACTUALLY give them what they want?    9 out of your 10 clients are training you! Which means as an industry, we need to get better at consultations.    I’m excited to share this conversation I had with Richard from The Hair App, who knows everything about nailing the consultation process.   Here is Your Client is Secretly Unhappy  

It’s time to move on… This generation of apprentices is different to how we were 10 - 20 years ago. But, they are the backbone of our industry and we NEED them. So yes, times have changed, which is why you need to change too!Apprentices are crucial in your Salons growth. When you have a strong apprentice program, you’ll find that your apprentices are motivated and excited to learn. They’ll want to stay in your Salon long after their apprenticeship, they may even become your future senior stylist. Can you imagine having your top performing stylist resign, but not feeling stressed because you know you have a team of apprentices ready to move up? That is what having a strong apprentice program feels like.I’m excited to share this conversation I had with Sharlene from Circles of Hair, on Why You Need Apprentices Here is why you should listen to the full episode: Learn why you need apprentices Understand the importance of a strong apprentice program Know how to move on from the feelin

I wanted to sell my Salon 5 times!It’s normal for Salon Owners to feel like selling when times are tough because it can be a huge load on your mental health… even at the best of times. When you have a list of shiny objects that you want to pick up, but can’t even tick off the basics… you feel terrible. But I’m so glad I didn’t sell when I thought I wanted to! Yes, it can feel tough to be a Salon Owner right now, but you can and will push through… success is waiting for you on the other side. This feeling of ‘I’m ready to give up’ came up in my Salon Mastery Program group recently and I thought it was a topic we should share on the Podcast!In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when you feel like you want to sell… Here is I Want to Sell My SalonHere is why you should listen to the full episode:Learn why you can get feelings of wanting to sell your SalonUnderstand how to manage the mental loadKnow how t

“Being in business just feels heavy… I’m ready to give up”I’ve noticed more and more owners are having these feelings of giving up and just selling their Salon… are you? You're coming to the Salon feeling really flat looking for your team and clients to uplift you and make you smile, but instead they’re feeling the same way too!But the thing is your Salon will never grow if YOU don’t energise your team and clients… Salon Mastery The Boardroom coach, Joel and I have a fast hack that we want to share with you that will help set your Salon back on to the path of growth and success! It’s time to re-energise your Salon.Here is Fast Hack to Re-Energise Your Salon’s Growth Here is why you should listen to the full episode:Learn why your energy is important in your SalonUnderstand the impact of your energyKnow how to re-energise your SalonSalon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with

“I’m only just breaking even week-to-week!”It feels like every Salon Owner is either struggling to keep their doors open or has already closed them! But let me tell you something… this recession does not mean the end of your Salon, in fact, you Salon can and will grow. You just need to learn how to work smarter, not harder! I know I did! Working smarter meant that I grew my Salon by 20% in the 2008 recession. I recently shared the exact strategies you need to know to grow your Salon, your team and your profit in a cost of living crisis during our Salon Mastery Sales Leadership Intensive event. It’s time to stop blaming the economy and start leading your Salon to success! In today’s episode of the Salon Owners Collective Podcast, I’m giving you a sneak peek into our Intensive event. Here is How I Grew My Salon in a Recession.Here is why you should listen to the full episode:Learn why you need to stop blaming the economyUnderstand the strategies you need to know in order to grow your Sa

“Clients are spending less (or not coming at all) and the clients that do come… never rebook!”   Have you ever looked at your team's column and it’s empty but then suddenly, almost overnight, they’re fully booked? It feels like those ‘Last Minute Appointment’ Instagram stories are the only thing bringing clients through the door.    But… what if told you that clients not rebooking isn’t completely your teams fault?    As Salon Owners we need to pay attention to the changing trends of our clients and adapt of booking systems to suit. I mean… we can’t have a Salon without clients coming through the door which is why it’s up to us to make a change.    Clients are still rebooking appointments and many of them, are still willing to spend a little extra too on products or upgrades!   In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Shortcuts co-founder Jo Burgess about why it feels like clients aren’t rebooking… and what to do about it!   Here is

Have you ever tried sprinting on a treadmill?Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. The treadmill of a Salon Owner! I’m talking long hours, seven days a week, struggling to fit in time with your family (let alone your friends) and you haven’t had ‘me’ time in what feels like forever! It’s exhausting, just like running on a treadmill.Running yourself to exhaustion can lead you to feel constantly tired and unmotivated. The treadmill of a Salon Owner can have a serious impact on your Mental Fitness if you’re not slowing down every now and then. I wanted to share with you the key to managing your Mental Fitness so that you can be a better mum, wife, friend and Salon Owner. In today’s episode, I’m chatting to Natalie Tua from The Strengths S

My Salon just won’t grow…   Have you ever felt stuck in your Salon’s growth? You feel like you’re doing all the right things… you’re hiring rockstar stylists and therapists, you’re posting on social media, you’re hitting KPIs… but the needle just won’t move? So you begin to feel lost and not sure what to do next because you’re doing everything ‘right’, it’s just not working!   A Salon Owner recently said to me “Larissa, I thought I knew how to grow my business but since covid… I’ve been stuck at $500k! How do I grow?”. But, it’s important to remember that what got you her, won’t get you to where you want to be!   It’s time to go back to basics and get some reps in! Sometimes, a little more practice in nailing the basics is what you need to push you and your Salon on the right path to becoming a $1 Million+ Salon.   In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Salon Mastery The Boardroom Coach, Joel, about what it takes to grow your Salon to $1 Millio

Everyone is going solo… As an industry, we’ve seen a huge shift in stylists and therapists leaving to go solo. Why wouldn’t they? They get to make their own hours, pay themselves whatever they want AND they can work out of their own home! But the grass isn’t always greener on the other side… And yes, sometimes when our team leave to go Solo they come back… but there are actually a few things we can do BEFORE they even consider leaving! Sometimes, just talking to your team about what their goals are can be enough to make them stay in your Salon. Team-based Salons are what keep our industry alive. It’s up to us as Salon Owners to make sure we create an environment where our team feel like they can grow and succeed. I’m excited to share this conversation I had with James and Lynden from Vivo, who know all about The Rise and Fall of Solo Salon’s. Here is why you should listen to the full episode: Learn what Solo Salon’s mean for the industry Understand why our team sometimes leave to go Solo Know the

“I need a Salon Manager!”   Realising it’s time to hire a Salon Manager is exciting, right? Your team and your business are growing and you can start to transition into the role of Salon CEO. But, the idea of a new Manager brings many unanswered questions that make the whole recruitment process seem overwhelming!   Is my team even big enough for a Manager? Where do I even find a Manager? Jemima has been with me for years… should she be my Manager? Or should I post an ad?    It’s time to find a Motivating Manager who will help support you in leading your Salon to success!    In today’s episode of the Salon Owners Collective Podcast, I’m answering all your Manager-related questions and sharing three key ways to find a Motivating Manager.   Here is Salon Manager Mastery: Empowering Managers and Liberating Owners.   Here is why you should listen to the full episode: Learn when it’s time to hire a Manager Understand how to find the right Manager for your Salon Kno

What is your WHY?    As Salon Owners, we wear many hats; we’re managing our team, growing our business, serving clients, looking at spreadsheets and talking to your accountant and… wearing all of those hats, can start to feel overwhelming. Time with your family seems like a distant memory when all you do is work.    But, when you get stuck in a bubble of working in and on your business… literally dreaming about spreadsheets… you can start to lose your passion. Without a passion for what you do, working on your business can feel like a chore. It can become draining and you start to think… is this worth it?    This is why you need to remember your WHY!    When you feel like giving up, remembering your WHY can give you the motivation to keep going… even for 10+ more years. Remembering your WHY will help you feel energised and passionate about your business.    In today’s episode, I’m chatting to Sonia, who after 15 years of running a successful Salon… suffered from burnout. Son

As Salon Owners, we always do our best to make our clients feel relaxed and welcome in our Salon… right?    But, we might’ve missed something.   Have you ever asked a client if they would prefer to chat or just sit quietly with a magazine? Or, if they would prefer to sit in the far corner that’s away from all the other chairs? And… have you asked your team these questions too?   We want everyone to feel safe and included in our Salons, but first we need to start having a conversation with everyone in our Salon about what they NEED. You won’t know what someone needs until you ask!    If you’re not thinking about inclusion, diversity and mental health… it’s time to start. It doesn’t need to feel like a big rock, you can even start with one small change…    In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Shortcuts co-founder Jo Burgess about mental health in the Salon (for your clients AND your team!).   Here is Your Salon Wasn’t Comfortable…

My Salon can’t push forward without me…    You know that feeling where you’re the Salon Owner but you’re also the biggest earner and a mother and a partner and you’re just doing all the things… you feel stuck. You want to grow your business but you can’t because you never have time to do anything outside of daily operations. It’s a cycle that can be hard to break.    A Salon Owner asked me how can my team and business push forward without me?’ and I thought it would be the perfect question to answer here on the podcast. You don’t need to feel stuck forever… you might just need a manager!    It’s time to get off the floor, bring in a manager and let your team and Salon grow without you! I promise you, it’ll be the best thing you ever do.    In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Salon Mastery The Boardroom Coach, Joel, about why letting my manager take my job was the best thing I ever did… and how it can actually grow your business!   Her

Life is over at 30…    It can feel like that sometimes, right? You’re suddenly struggling with mood swings, changes to your metabolism, a lack of energy, feeling less productive and unable to focus… it’s tough. But it doesn’t need to feel like that, in fact, knowing this one thing can actually help you regain control of your life and your Salon… let’s talk about hormones!    Life doesn’t need to be over at 35… it’s just beginning! There may just be a few adjustments you need to make to your life. Hormones are part of who we are but they shouldn’t get in the way of you and your Salon’s success!    Hormones aren’t a topic that should be avoided because the changes to hormones are something we all experience (men and women!). It’s time we start welcoming conversations about our health and hormones so we can become better Salon Owners.    I wanted to share with you the key to navigating changes in your hormones to help you feel sharp and energised.    In today’s episode, I’m cha

You recruit average, you get average! That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’. But what if I told you that this isn’t entirely true… Salon Owners are growing their teams, some are even getting 50+ applicants per job ad! You just need to ELEVATE the way you recruit. Times have changed and saying ‘We’re Hiring’ isn’t enough anymore to recruit Gen Z and beyond…  You need to be shouting from the rooftops that you’re looking for your next rockstar! Because if you don't, who will? In today’s episode on the Salon Owners Collective Podcast, I’m sharing with you a LIVE Event I hosted in my Profitable & Successful Salon Owners Facebook group… here is, How to Beat the Hiring Crisis.   Here is why you should listen to the full episode: Learn

You are too fat to be seen here…. As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go,  there’s one area of inclusion that we’ve left behind… weight.  How would you feel if one of your therapists, said this to a client? What sort of culture do you have in your Salon where your team thinks it's okay to say that to someone? Their comments might not be that obvious, by prejudiced comments around weight get made every single day, in just about every Salon.  Inclusion and diversity workshops and training sessions aren’t really the norm. But it’s time we start having those conversations with our team so that every client feels welcomed.  I wanted to share with you the importance of inclusion and diversity in your Salon and how you can have those important conversations with your team.  In today’s episode, I’m chatting to Sky McLaughlin from La