Salon Owners Collective

“Everything will work out!” Have you ever thought about starting your own product line? Something that you have created from scratch that is perfect for you and your clients… Sounds like a good idea, right? But it feels a little daunting too!  Which is why I’m sure excited to be chatting with Ashleigh, founder of The Facialist. Ashleigh is a successful Salon Owner who decided to transform her Salon during the pandemic…  Ashleigh created her own product line that seamlessly integrated with The Facialist. We’re breaking down Ashleigh’s journey, the challenges of product development, inventory management and how to maintain a strong vision! This is Should You Create Your Own Product Line?  Here is why you should listen to the full episode: Learn the steps to creating your product line Understand the challenges of product developement Know Ashleigh’s top tip to maintaining a strong vision Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a

I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!  The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…  You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.  But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.   Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday!  Here is Salon Owners Need Holidays Too! Here is why you should listen to the full episode: Learn the MEDAL

What actually happened in 2024? We started to see changes in consumer behaviour… rebookings, deposits, buying retail and then also changes with our team and technology. But what do these changes actually mean for your Salon and for our industry?  And how do these changes affect how you do business in 2025? On this episode of the Salon Owners Collective Podcast, Shortcuts co-Founder, Jo and I are breaking down the key figures from the Shortcuts Industry report… Some of the results may surprise you!  Here is Is the Hair and Beauty Industry Going Downhill?     Here is why you should listen to the full episode: Learn what happened in 2024 Understand what these industry stats mean Know how to get a head in 2025 Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we’ll build a 9-part business strategy for your

It’s time to get on the Fast-Track… 2025 is bringing a big change to our industry! If you don’t get on board and adopt new technology, have a clear vision and act with precision then you will be left behind. The gap between Salon’s that are struggling and Salon’s that are thriving on the Fast-Track will get bigger. It’s up to you to decide if you want your Salon to thrive or not! I know what you’re thinking, “Larissa, life is already fast enough… I don’t think I can go faster!”. But faster does not mean more stress… it’s actually the opposite… I’m sharing the 3 steps you need to take for your Salon to grow and thrive in 2025 on the Fast-Track.  This is: 2025 Will Make or Break Your Salon… Here is why you should listen to the full episode: Learn what the Fast-Track is Understand why the Fast-Track is less stressful than you think Know how to thrive in 2025 Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides

I know how you feel, you’ve been grinding non-stop all year… even more so in December!  But now, you’re exhausted and there’s still 285762 things left for you to do before the New Year! You need to deep clean the Salon, order stock, think of a killer offer to get clients booked into January, plan your goals for 2025 AND then you still need to wear all the hats at home of a mother, wife, sister and friend!  But if you try to cram everything into the next two weeks, you’ll be starting the New Year off on the wrong foot…  You need to learn the transformative power of a short break! In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can avoid burnout by stepping back and disconnecting so you can kick off the New Year with a BANG! Here is Why You Need to Take Time Off Right Now! Here is why you should listen to the full episode: Learn why you feel stuck in your Salon Understand the difference between a $1Million Salon and a $500K Salon Know

What do you want your Salon to look like when you’re ready to sell?  Selling your Salon is an emotional back and forth process… should I sell? Should I stay? How much is my Salon worth? What would I even do next? Omg this is all too hard and stressful,l I’m just going to keep doing what I’m doing! It’s a process that many Salon Owners start many times! I seriously thought about selling my Salon 5 times before I actually did. But, each time, I wasn’t really ready and it wasn’t actually the right time for me to sell… until it was! I am very excited to be sharing with you this chat that I had with a very good friend of mine, Janine, who a couple of months ago sold her Salon!  Janine is here on the Salon Owners Collective Podcast telling you everything she learnt about the process, the emotional challenges, practical steps and what she is doing now… This is When is The Perfect Time to Sell My Salon? Here is why you should listen to the full episode: Learn when is the right time to sell Understand how to g

Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap?  But, imagine if you didn’t have to do that! It’s Christmas Day and you’re feeling alive (rather than totally exhausted) and you can actually enjoy spending time with your friends and family without your eyes getting heavy at 1pm!  Even better… you can actually use the time between Christmas and New Year to plan your Salons growth for 2025! Because when you exhaust yourself in December, by the time you open your doors in January… you haven’t even thought about your goals for the New Year. Which is where The 4-2-4 Business Blueprint™ comes in handy! When you set yourself up for 4 weeks of success in December, you can take 2 weeks of to relax and plan the next year so you kick off the first 4 weeks of 2025 with a BANG!  Salon Mastery Boardroom Coach, Joel and I are sharing the 3 Ways to Successfully Navigate the Christmas Cray-Cray Here is why you should listen to the full episod

“I’m addicted to the chaos of being a stylist” Have you ever felt like that before? Where you thrive off the chaos in a Salon… especially around Christmas! You know, the back to back clients, squeezy appointments, the excitement when you smash your targets and just the overall buzz that happens in December. For many stylists, this addiction to chaos extends far beyond just December…  Which, in time, can be EXHAUSTING and lead to burnout. When you’re living in a state of chaos, you mentally and physically feel totally drained.  But when you have the tools to manage stress (and avoid the chaos) and set boundaries with your team, clients and family… especially around Christmas, exhaustion and burnout become a distant memory!  If you want to thrive this Christmas and actually have the energy to spend time with your family, you need to implement these tactics… Which is why I am super excited to be sharing this chat I had with Hayley, The Resilient Hairdresser. Hayley knows all about struggling with and then o

“Frick… I’m exhausted” When you first open your Salon, you’re excited! Excited to be your own boss, have your own space, your own team… and make your own money! But the excitement wears off and 3 years down the track you feel completely exhausted. You begin to feel like a glorified stylist that also has the stress paying people.  I felt like this too. And it was hard because you feel emotionally drained, you’re working 60 hours a week and you're not growing! But the difference between a $1 Million Salon and a $500K Salon is…. they have skill…  The skills to know when to Step Up, Out and Off the Floor! In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can become unstuck in your Salon…  Here is Stepping Up, Stepping Out and Stepping Off the Floor Here is why you should listen to the full episode: Learn why you feel stuck in your Salon Understand the difference between a $1Million Salon and a $500K Salon Know how to level up  Salon

December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could do to boost your Salon’s cash flow by $20 - 30k in January and February? Something that is easy to implement, you could kick it off in December when you’re talking to your 5-star clients and it’s not going to feel like a massive project that you’re starting at the end of the year… I’m talking about memberships! This is something that I implemented into my Salon (I actually did it because we wanted to renovate!) and I loved it… So it was fitting that I bring Shortcuts co-founder Jo, back on the Salon Owners Collective Podcast as she was the one that actually told me about this strategy all those years ago! Here i

Only 6% of your followers will see your Instagram post! Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.Marketing seems like a lot of work to have to wait 6 months for one new client!But what if there’s something you could do to make your social media marketing more effective? The best part, once you’ve set it up… it does all the work of ‘warming up’ followers to become clients so that you don’t have too!I’m talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I’ve loved and used automatons for years… in fact, you may have received an automated message from me before… If you want to grow your Salon and attract new clients, automations is the way to go!I am very excited to be sharing with you this chat tha

I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business… You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you. But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.  Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday! Here is Salon Owners Need Holidays Too!Here is why you should listen to the full episode

She had $70K in her everyday account but still tried to barter!  Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave.  And if they're not, it’s because you’re not marketing your value! Have you stopped buying fresh flowers for reception? Moved from shelves full with products to only a handful for clients to buy? Are you complaining with your client about how expensive everything is right now? All of these changes (although they may seem small) are eating away at your value. Instead of communicating that you’re a Salon that people can come to relax and feel pampered… you’re telling people that you’re struggling too.  For clients to prioritise and value you and your Salon, you need to move to a Marketing Mindset… I am very excited to be sharing with you this chat that I had with Milly, a Salon Owner who’s marketing mindset took he

Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills!   And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelming.  So instead you let the overwhelm continue and you get this weird internal feeling that everything is irritating you! Then one day it randomly comes out, like when the car door won’t shut properly… so now you’re shitty at the car door. Or are you? But if you don’t take that first step… your business will never move forward! You need to get your Salon back into momentum. Salon Mastery Boardroom Coach, Joel and I are sharing the one thing that will change your life… and your business! Here is The One Thing To Get Your Salon Back in Momentum  Here is why you should listen to the full episode: Learn the signs of overwhelm Understand how overcome overwhelm

Do you stay awake at night thinking about cash?  I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems… and it’s not redesigning another package or offering a discount…  In fact, the answer is something that a lot of other industries do already… including the gym and Netflix! Memberships are the secret to moving your Salon forward, helping you to plan (and see) your Salon’s future growth. Memberships will also help you rebook and retain 5-Star Clients™! I’m excited to share this conversation I had with Jo from Aglow about why you need to introduce memberships to your Salon.  Here is How She Increased Monthly Revenue by $75K Here is why you should listen to the full episode: Learn what Salon memberships are Understand the benefit of memberships Know how

I used to worry that people would judge me for being successful… But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference.  And to grow your Salon… you NEED to have a Million Dollar Mindset. In the Salon Mastery Program, I like to say DTFW or Do The Fricken Work. Which basically means if you want to be profitable, you need to actually do the work! No more ‘but Larissa, I’ve never been good at maths”...  If you’re want to make a $1 Million (and pay yourself too #CEOLife) there are 5 lessons you need to learn.  I’m sharing the 4 steps that will help you DTFW and become profitable in your Salon! It will be a game changer for not only your business, but your life. This is:  Million Dollar Mindset: 5 Lessons You Need to Know Here is why you should listen to th

When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford…  Or what happens if, out of the blue, someone offers to buy your Salon!   Do you take the first offer you receive? Try and negotiate? Or shop around and see if anyone else is interested in buying your Salon?    Both decisions are equally big and life changing! And sometimes, they’re decisions that you spend weeks, months or even years going back and forth on what to do… that you end up never making a decision at all!  I’ve talked to a few Salon Owners recently who are making these life changing decisions right now!   I knew the perfect person to talk to about expanding and selling your Salon, is Hady, founder and former CEO of Forme Spa… she grew her Salon to 9 locations before s

“Nothing I do makes my team happy!” It can be tricky to juggle what’s best for you and your Salon whilst also balancing what’s best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can’t win! As a Salon Owner, there are 3 keys YOU need to be doing as the leader of your business if you want a motivated team that helps you reach your Salon’s goals.  I promise it’s a lot easier than you think! Because  when your team is content and excited to work… they become better stylists and therapists!  No more ‘everyone feels the same… we’re all unhappy’. It’s time to get in the driver's seat and lead your team to success.  In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when your team is unhappy…  Here are the 3 Key to Turn Team Discontent into Salon Success Here is why you should listen to the full episode: L

How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always tell you what to do and what leavers you can pull to grow.  If you’re not looking at your numbers on a regular basis, how are you going to know if you can afford to give your stylist a pay rise? Do you need to increase your prices? Should you be changing your products? What SHOULD you do next to move the needle in your business?  These are decisions that shouldn’t be limited to once or twice a year… you should be reviewing and evaluating all the time! I’m excited to share this conversation I had with the wonderful Jolene and Kristi from the Summa Collective about looking at the numbers to grow your Salon.  Here is What Your Accountant Isn’t Telling You..   &

Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her?  When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everything is ok… what do you do?  Can you afford to let her go? Can you afford to keep her even though her attitude is affecting the rest of the team?  It all can be resolved if you approach the conversation of ‘how are you?’, differently to how you normally do! As people, we often tell people that everything is fine… even if it isn’t. We don’t want to be a burden on people, or sometimes we don’t even realise our attitude has changed! As a Salon CEO and the leader, it’s up to YOU to be curious and dig a little deeper when someone keeps saying that everything is ok… it may even save you from firing your best stylist.  Salon Mastery Boardroom Coach, Joel and I are sha