Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.  For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast  Tune in to learn How the pandemic shifted the market in their favor The challenges of being a female founder A data scientist's approach to asking the right questions when doing market research 

Shaping New Tomorrow are the makers of classic menswear pieces that are just as comfortable as sportswear. They've recently been awarded the Gazelle Award for being the best brand in Denmark. For more on Shaping New Tomorrow and show notes: https://www.shopify.com/blog/shaping-new-tomorrow-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune in to this episode to hear how Shaping New Tomorrow: Scaled to over 8-figures in sales without business experience The  crowdfunding messaging that transferred to all aspects of marketing Why going on Shark Tank shouldn't just be about fundraising  

Factory Pure sells a wide variety of items including generators direct from the manufacturer.For more on FactoryPure and show notes: https://www.shopify.com/blog/factorypure-shipping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The foundational skills that are always relevant from business to business How they were able to compete better by having a larger and heavier product Why they chose to go with Google Ads instead of guest posting and SEO 

Pan's Mushroom Jerky is a plant-based snack made of shiitake mushrooms with a delicious umami taste and satisfying meaty texture.For more on Pan's Mushroom Jerky and show notes: https://www.shopify.com/blog-pans-mushroom-jerky-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learnWhat it's like to run a business on the side for a decadeWhat are the most important things to spend your time on early in your businessWhat else other than production do you need to scale up when your business grows  

You will learn from the siblings duo who build Tajinebanae: How  to create content that empowers and unite a communityThe first roles to outsources as you scale a businessWhat it takes to build a social impact component into a businessFor more on Tajinebanane and show notes: https://www.shopify.com/blog-tajinebanane-community-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

You'll learn how their bad experience from buying a wedding ring turned into Manly BandsFor more on Manly Bands and show notes: www.shopify.com/blog/manly-bands-niche-market?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
 Tune in to learn How to figure out what differentiates you from your competitors Why you should purchase from potential competitors How do you decide what to copy from competitors what you do differently 

You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.For more on Gymreapers and show notes: https://www.shopify.com/blog/Gymreapers-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The advantages and disadvantages of finding product-market fit when you are the ideal customerWhy looking to replicate the biggest players in your space may mislead you Why this entrepreneur waited two and a half years to quit his day job despite having a multi-million dollar company 

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis. For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn: The process of designing and finding the right manufacturers How data analysis helped to double Tally & Twine's sales Why having a mindset that's open to challenges and failures is essential for scaling 

You'll learn from an entrepreneur how she built a business and raised over $360,000 worth of pre-orders despite the pandemic. For more on Sanikind and show notes: https://www.shopify.com/blog/sanikind-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most important questions to ask to get unbiased feedback and uncover use cases for your product The critical steps to launch a successful crowdfunding campaign Where to go after a successful crowdfunding campaign to expand your customer base  

You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years. For more on Zeno Gym and show notes:  https://www.shopify.com/blog/zeno-gym-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most effective way to achieve balance when running multiple businessesThe pros and cons of creating and selling an app with your physical productThe difference between a landing page versus a product detail page 

You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month. For more on RenewedMacs.com and show notes: https://www.shopify.com/blog/renewedmacs-ebay-migration?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How they transitioned from selling exclusively on eBay to their own website What are the assets you can bring over from eBay to your own website How to use LinkedIn to bring more traffic and sales to your store 

Learn the insights of this serial founder and investor on: How to launch a brand with buzz and scale it beyond 8-figures What this Shark Tank investor looks for when reviewing pitches Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal. For more on Neuro and show notes: https://www.shopify.com/blog/neuro-reddit?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build a business relationship with manufacturers before you have customers How they are able to achieve a 30%+ repeat purchase rate How to use sampling to get customers to try out your product for the first time 

You'll learn from an entrepreneur who took 3 years to get his unique business to take offFor more on Teddy Stratford:  https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
  Tune in to learnHow a Thai police officer gave him his business idea How to overcome potential customers thinking that their product is weird How to find a marketing agency that is aligned with your interests 

You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startupFor more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn How they built a private community thousands of people even before launching their product The 6-figure inventory setback that almost ended their business The dangers of catering content too much towards your demographic 

You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company. For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why are supplement businesses cost-efficient to get into How to build significant demand for your product through PR before launching What is RFM analysis and how it increased their LTV almost 40% over the last year 

To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeoDavid Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned.  Tune in to hear: How two friends transitioned from coworkers to business partners When to hire your first full-time employee and when to outsource for external talent What rituals and meetings structure the 8-figure business  

You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand The specific ecommerce challenges when running a luxury Black-owned brand 

To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear:  The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures 

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn How do you make sure that customers are aware of your differentiators when you're in a crowded marketplaceWhy they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their businessWhat multi-point content strategy and how they use it to drive tons of organic traffic