Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

For more on Unbound Merino and show notes: https://www.shopify.com/blog/unbound-merino-suppliers

Tune in to learn: The right questions to ask in customer feedback sessions to inform product development and positioning.Building a waiting list of 33K email subscribers before launching their second iteration of Ketone-IQ™.The process behind productizing a technological breakthrough.For more on HVMN and show notes: https://www.shopify.com/blog/hvmn?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

For more on Compound Studio and show notes: https://www.shopify.com/blog/compound-studio?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

Learn 10 business lessons from Troubadour—from its start started as a side-project to growing into a seven-figure business over the last decade.For more on Troubadour and show notes:  https://www.shopify.com/blog/troubadour?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

This episode of Shopify Masters is part of our collaborative series with the Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, focused on specific tips and trends for entrepreneurs. For more, check out our show notes: https://www.shopify.com/blog/dan-breznitz?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

The Eight Sleep team has built impactful relationships with investors, manufacturers, and influencers that have helped the sleep fitness company grow.For more on Eight Sleep and show notes: https://www.shopify.com/blog/eight-sleep?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
 Tune in to learn: How Matteo made the gradual transition from lawyer to entrepreneur and his experience running and selling his first company.The two-pronged product strategy that Eight Sleep uses to generate repeat purchases and upgrades.How Eight Sleep uses live customer service demos to replicate the in-person buying experience for online shoppers.How Matteo thinks about delegation and extending responsibilities to executives at Eight Sleep.  

This episode of Shopify Masters is the first in a collaborative series with our Learn with Shopify YouTube channel. Over the next few months, we’ll release a bonus Shopify Masters Podcast each week, hosted by Adam Levinter, the Founder and CEO of Scriberbase—a firm that helps companies thrive in the ecommerce subscription economy.Each episode will feature an inspiring business owner sharing their knowledge on the best ways to grow an ecommerce brand on Shopify. Listen as usual in your favorite podcast app, or visit the Learn With Shopify YouTube channel to watch a video version of this podcast series. For more on the episode and tips: https://www.shopify.com/blog/vitaly

Tune into this episode to learn: How to target a niche customer base How Klaus transitioned from a marketing agency to an art gallery The intricacies of running a business with a physical storefront and online business What qualities Klaus look for in partnerships with various artistsFor more on Pretty Portal and show notes: https://www.shopify.com/blog/pretty-portal-targeting?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name. For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast   

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital fundingFor more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business framework that allows for growth and impact Building in transparency through annual reports to update customers on the impact they are creating For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this podcast to learn: How to create product launches to a sold-out audienceCreating contentFor more on  Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
  

The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune into this episode to learn : How The Body Deli gained traction with celebrities and major publicationsThe way The Body Deli team emails their customers to build long term relationships Why running only a limited number of sales helps to balance profits with value for customers  

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast   

Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts. And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you.  Thanks for your support. 

BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand. For more on BOXRAW and show notes: https://www.shopify.com/blog/boxraw-social-media?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn: How to launch to an enthusiastic community Recovering from a failed partnership Process of selecting the ideal manufacturing partner 

Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth.  After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune into this episode to learn: How this company only had $150 left in the bank account and bounced back The process of pivoting online as a food company Creating products with shipping and costs in mind 

Ethey is a ready-to-eat meal delivery service that reduces a pound of food waste per meal and just recently moved into a manufacturing facility that can handle over $100 Million in production. For more on Ethey and show notes: https://www.shopify.com/blog/ethey-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast