Sinopsis
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episodios
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The Business Benefits of Telling Stories That Aren't About You
09/01/2018 Duración: 50minIn this episode of Shopify Masters, you’ll learn from two entrepreneurs who market their store by not only talking about their products, but by sharing stories about their customers and vendors.
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From DIY to a Million Dollars: How Alien Outfitters Scaled By Curating Products
02/01/2018 Duración: 51minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who went from selling homemade products to scaling her business by becoming a reseller.
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The Not-So-Magic Trick These Magicians Use to Launch a New Product Every Month
12/12/2017 Duración: 56minIn this episode of Shopify Masters, you’ll learn from two sleight-of-hand magicians who collaborate with artists to create new playing card products every single month. Check out the show notes at: http://bit.ly/2BdVSqG
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The Art (and Science) of Facebook Video Ads That Work
05/12/2017 Duración: 57minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products.
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How This $3K a Day T-Shirt Store Is Preparing for the Holiday Season
28/11/2017 Duración: 01h22sIn this episode of Shopify Masters, you’ll learn from an entrepreneur who sells $3,000 worth of t-shirts every day and how he’s preparing for the busy holiday shopping season.
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How to Market a Product Your Customers (Probably) Won't Show Off in Public
21/11/2017 Duración: 50minIn this episode of Shopify Masters, you’ll learn from an entrepreneur who sells underwear by targeting gift givers.
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The Best Way to Convince Customers to Buy an Expensive Product
14/11/2017 Duración: 55minIn this episode of Shopify Masters, you’ll learn from two entrepreneurs who believe you should win your customers’ trust with lower cost products before they feel confident to buy your more expensive products.
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Everything Under One Roof: Creating a "Full-Stack" Product Design Company
07/11/2017 Duración: 49minIn this episode of Shopify Masters, you’ll learn from two entrepreneurs that built a company with their design, manufacturing and marketing all done in-house.
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You Don't Need to Choose Between Making a Living and Making a Difference
31/10/2017 Duración: 46minIn this episode of Shopify Masters, you’ll hear from Jess Ekstrom, who started Headbands of Hope when she was in college, and now offers a wide range of beautiful headbands and hair accessories for all ages.
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What You Need to Know About Patenting Your Product Idea
17/10/2017 Duración: 44minIn this episode of Shopify Masters, you’ll learn from a Shark Tank entrepreneur that came up with, prototyped and patented a product all under the radar.
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Out-Innovating Billion Dollar Companies on a Shoestring Budget
10/10/2017 Duración: 46minIn this episode of Shopify Masters, you’ll learn how an entrepreneur found the advantages that let him compete against billion dollar companies.
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From Dancers to Body Builders: How This Brand Pivoted Without Changing Its Product
03/10/2017 Duración: 58minIn this episode of Shopify Masters, you’ll learn from an entrepreneur that evolved his store as he noticed other demographics latching onto his products and brand. And how he gracefully managed to change his marketing to pivot towards targeting new demographics.
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Don’t Say What You’re Making, Say Why You’re Making It
26/09/2017 Duración: 44minIn this episode you’ll learn from two entrepreneurs that rapidly prototyped their product and designed and re-designed it from the help of their community.
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Don’t Waste Time On Business Cards (And Other Execution Tips)
19/09/2017 Duración: 53minIn this episode of Shopify Masters, you’ll learn from Dan Demsky, an entrepreneur who knows how to execute. He’s launched 4 businesses in the last 10 years and teaches us how to go beyond the ideation phase and get in to the mode of doing.
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Using Content Marketing to Become a Thought Leader In Your Industry
12/09/2017 Duración: 50minOn today's episode, you’ll learn how one entrepreneur used content marketing to earn the trust of her industry.
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How to Find Viral Content for Your Brand's Facebook and Instagram Profiles
05/09/2017 Duración: 46minOn today's episode, an entrepreneur shares her step-by-step process for finding and repurposing viral content for Facebook and Instagram. Topics we cover: How to re-purpose viral content for your brand. The most important metric to look for when measuring engagement. How to hire and train someone to run your social media.
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The Importance of Packaging
29/08/2017 Duración: 48minOn today's episode you'll hear how one entrepreneur invested heavily in her packaging's design. (And avoided making some of the most common mistakes!) Topics we cover: How to hire a designer to design your packaging. How to adapt your marketing if your customer base changes. How to get certified organic by the USDA.
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How NOT to Pitch to a Shark
22/08/2017 Duración: 48minOn today's episode you’ll learn how a husband and wife team prepared to pitch to TV's Shark Tank. Topics we cover: How to perform market research at a trade show. How to identify which advice you should take and which you should ignore. Why you shouldn’t pretend to be bigger than you are.
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Selling Digital Products: There’s More to It Than High Margins
15/08/2017 Duración: 49minOn today's episode, you’ll learn how a service-based business transitioned from selling digital products to launching physical ones. (And all to the same market!) Topics we cover: Why launch a product when you have a service based business. The economics of running a digital product business. The pros and cons of selling digital products versus physical products.