Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast