Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn: The initial set up for finances and banking accounts How they worked past traditional banking limitations The process of  pitching on national TV Crucial financial practices for managing a business  

You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn What is it like to work with a technical designer to create your products What is the Entrepreneurial Operating System Her experience going on Dragons Den and its impact on her business 

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations

You'll learn from these two entrepreneurs how they made collars that cats love to wear. For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn How to identify which projects to abandon and which to keep Why entrepreneurship is not always about acting fast Why they made a digital course for their product line 

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and  how they work with chemists Incorporating data and marketing trends into product development How to  manage large orders from retail partners For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The big surprise when these entrepreneurs did their market research for the first time  Why you should have 1 flagship product when you do not have experience in an industry What is a Fit Party and why you should hold one when creating a clothing brand 

Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify:  https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way. 

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID. For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

You'll learn from these two entrepreneurs how they disrupted the soda industry by making it healthy. For more on Olipop and show notes: https://www.shopify.com/blog/olipop-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why nutrition is important for entrepreneurs What it means to break one rule and break it hard when it comes to creating new products The big downside when it comes to overvaluing data 

In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learnHow to approach building a business when you have no background in the industryWhy being outsider in an industry is an advantageThe hardest problems to overcome during the product development stage

In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive. For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most useful insights from transitioning from brick and mortar to ecommerceHow climate change played a role in the growth of their businessThe two most important types of people to talk to before developing new products

You'll learn how one entrepreneur has continually adapted to the realities of COVID—and still managed to find success along the way. For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to find and work with flavor scientists to help with your food or beverage brandHow sampling events teach you exactly how to market your productsWhat are the most important questions to ask when vetting new manufacturing partners in the food and beverage world

You'll learn from an entrepreneur the step-by-step process started a French dessert store online. For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build an email list if you started your business offline How to deliver a wow factor to the unboxing experience How do you maximize profit margins for your products 

You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market. K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution.  For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank  Tune in to learn How to work with a manufacturer when you are creating a product that has never been made before How to market a product that people don't know exists His experience after a successful appearance on Shark Tank 

You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients. For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to decide what to change and what to keep when you are innovating on an existing product How they were able to get into Sprouts, Whole Foods, and Wegmans early in their businessThe most important changes they made to their website to make purchasing frictionless 

You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns. Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home. For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorderTune in to learn The pros and cons of turning a hobby or passion into a business The most important skillsets to learn when you are transitioning from passion project into a business The best way to drum up demand for your product when you are building a pre-launch list 

Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel.  For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn: The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions How the company runs Black Friday without discounting Camille Brinch's plans for entering the physical retail space 

For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste.  For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to know when you should continue investing in your business versus trying something else How do you identify the kind of customer you want to sell to How they get free publicity for their brand 

You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials. For more on Mack Weldon and show notes:   https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning How to identify amazing agencies to help you grow your business What they did to sell out during their first launch  

You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life. For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How these two entrepreneurs spent their initial $20,000 investment How working with an influencer became a game-changer for their business How to amplify your social proof and reviews to get more sales