Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competitionPromix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn  How to figure out what your customers care about  Why it's important to look out for new addressable markets  The lessons learned from working with the wrong projects and people   

The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.For more on The Bike Project and show notes:  https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn: Why financial foundation is extremely important for charitable organizations How to incorporate content within sales funnels Why changing the business model is needed as you scale 

You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant  is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. For more on Hydrant and show notes:  https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn Why being a perfectionist is a big mistake especially during the product development phase What is a multivariate analysis and why it is essential for targeting customers The changes you need to make when transitioning from 'website-only' to 'omni-channel'  

You'll learn the rules of thumb from building a successful business from a serial entrepreneur. For more on Beast and  show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn Why starting a company is more like a science than an art these days What are the most important systems you should build for your business How to use customer feedback and the marketplace to determine what products to create next   

You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages. For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads Tune in to learn Why manufacturing is the most important skill to master early on How many followers and subscribers they had before hitting the six-figure mark Why it's dangerous to think that your customers think or behave like you 

Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch.  Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day. For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube Tune in to learn How to turn an influencer business into a scalable product business What they do to get a 30% repeat purchase rate The pros and cons of working with family members 

Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process. For more on Sarah Andersen and show notes:  https://www.shopify.ca/blog/sarahs-scribbles-merch Tune in to learn: The key qualities that Sarah looks for in her publishing and business partnersThe process of turning a viral comic into published booksAnd the way Sarah approaches merch to make it authentic to her audience

You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami. Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world. For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful  Tune in to learn  How to vet charities before partnering with them Why they aim for a 60% margin on their products How to determine if a content creator is a good fit for your brand  

You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt. For more on Ballsy and show notes: https://www.shopify.ca/blog/ballsy-subscription   Tune in to learn How to create a bold, fun, and playful brand and the benefits of such a brand What's involved in custom formulating personal care products The big lesson they learned after they thought they lost 1,000 packages during Valentine's Day 

You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings. For more on Kate McLeod's namesake skincare line  and show notes: www.shopify.com/blog/kate-mcleod-partnerships   Tune in to learn: Why cold calling and emails can lead to fruitful partnerships How to grow from media coverage The importance of finding the right business partner based on shared values 

You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand.  Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable size-inclusive garments. For more on Buttercream Clothing and show notes: http://www.shopify.com/blog/buttercream-clothing-facebook-groups  Tune in to learn How they use Facebook groups to drive sales What is slow fashion and what's involved in building a slow fashion brand How they are able to launch new products every 2 weeks as a clothing brand 

You'll learn from an entrepreneur how he made sure that his business is attractive to strategic partnerships. Apt2B is a hip online furniture brand that focuses on a metropolitan lifestyle. For more on Apt2B and show notes: https://www.shopify.com/blog/apt2b-exit-plan Tune in to learn The logistical challenges when it comes to inventory and shipping large products like furniture How to remain competitive when big players are moving into your market How to make your business attractive for acquisitions 

You'll learn from an entrepreneur who started from selling her house for the first batch of inventory to being in retail stores around 25 countries. Bug Bite Thing dedicates itself to offering customers a chemical-free, eco-friendly solution that effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings.  For more on Bug Bite Thing and show notes: https://www.shopify.com/blog/bug-bite-thing-affiliate-marketing Tune in to learn How they made changes in their product packaging to address customer concerns How they were able to amass 30,000 positive reviews on Amazon Why they geo-target their ads to focus on retail locations 

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch. For more on Fanjoy and show notes:  www.shopify.com/blog/fanjoy-merchTune In To Learn: How Fanjoy finds and selects social stars to work withThe process of scaling from a print on demand business to find ideal production partners Fanjoy's plans for expanding into retail as a DTC brand  

You'll learn from an entrepreneur how they made their first million without even a website. Rocketbook sells notebooks that can be saved forever and erased with water (or in a microwave). For more on Rocketbook and show notes:  https://www.shopify.com/blog/rocketbook-app  Tune in to learn What contributed to the early success of their crowdfunding campaignThe manufacturing challenges they had with over 30,000 crowdfunding presalesHow they collected over 3 million email addresses by building an app

You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling Tune in to learn Why they focused on international expansion very early in their business How they manage cash flow when their cash is tied up in inventory How they used bundling to increase their average order value  

You will learn from life and business partners on how to create and scale a business with logistics, sustainability, and inclusivity in mind. Lounge Underwear is a direct-to-consumer intimate and apparel brand that's grown through influencer marketing. For more on Lounge and show notes:  www.shopify.com/blog/lounge-underwear-dtcTune in to learn: How to build long term relationships with influencers that lasts beyond campaigns What kind of culture and talent infrastructures are needed to grow your team as you scale The reverse engineering mindset of creating an ecommerce success  

You'll learn from an entrepreneur who accelerated the growth of their brand through Facebook and Google Ads. Threadheads is a pop culture-loving t-shirt brand, illustration studio, and printing hub rolled into one delightful organization. For more on Threadheads and show notes: https://www.shopify.com/blog/threadheads-apparel-ads Tune in to learn How to drive traffic when you are transitioning from selling on a marketplace to your own website What kind of information to include on your product page that leads to conversions How to get a customer to buy if they do not buy on the first visit  

Learn from two entrepreneurs who are  making the fashion business sustainable both financially and for the environment. Suta is the maker of  modern yet classic sarees geared towards the younger generation. For more on  Suta and show notes: www.shopify.com/blog/suta-social-impact  Tune in to learn: How to price items that enable fair wages for artisans and affordability for consumers The hiring tactics and growth values to build a strong team How to 10x your production through marketing tactics that don't feel like marketing 

You'll learn from an entrepreneur who focused on the fundamentals to grew his social enterprise that creates equitable global supply chains by working directly with farmers to cut out intermediaries and deliver exceptionally flavorful spices. For more on Burlap & Barrel and show notes:  http://www.shopify.com/blog/burlap-and-barrel-social-impact  Tune in to learn The benefits of a low volume BUT high margin business What are the most important fundamentals you need to establish for your ecommerce business Why you should price your products in a way that allows you to be generous to your customers