Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

In this episode, you'll learn from an entrepreneur who used TikTok to scale their business to $5M.  SendAFriend allows customers to send stuffed animal care packages with customized notes anywhere in the world. For more on SendAFriend and show notes: http://shopify.com/blog/sendafriend-tiktok Tune in to learn What it means to develop your brand's identity and how to use it in your marketing How to make sure you aren't being taken advantage of by business partners and vendors How they used TikTok-style content for Facebook Ads 

You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business. Glade Optics builds premium goggles and helmets for committed skiers and snowboarders. For more on Glade Optics and show notes: https://www.shopify.com/blog/glade-optics-seasonal  Tune in to learn The most valuable activities when starting a business on the side Why they never make their emails look like emails from big companies and brands How they are shifting from a highly seasonal business into a more consistent year long business model 

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics initially launched  as a direct-to-consumer brand that focused on offering long-lasting makeup that can withstand the humidity and heat of India's weather. Soon the brand gathered groundbreaking fanfare  and took on the retail world. The company kicked off 2021 by raising $21 Million USD to further scale its endeavors to cater to the often underserved customers. For more on SUGAR Cosmetics and show notes: www.shopify.com/blog/sugar-cosmetics-dtc Tune in to learn: The digital marketing strategies that allowed SUGAR Cosmetics to reach a market that traditionally preferred in-person purchasing The importance of understanding consumer needs despite what established production partners might suggest The realities of being an entrepreneur  and choosing to forgo a comfortable corporate career  

In this episode, you'll learn from three entrepreneurs on how they partnered up their businesses to expand and grow their brand. Redfora is the US's most-trusted marketplace for the very best emergency preparedness tools, supplies, and planning guides.For more on  Redfora and show notes: www.shopify.com/blog/redfora-partnership  Tune in to learn What to discuss when you are considering partnering or merging with another company How to give your customers the right amount of information without overwhelming them Why ego will slow you down more than anything else and how to keep it in check 

You'll learn how Janell received her first national retailer contract, how she leaned on word of mouth marketing to grow her business from scratch, and how she became a beauty industry disrupter. For more on Camille Rose and show notes: https://www.shopify.com/blog/camille-rose-organic-marketing   

You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo Tune in to learn How to identify when your business model is "good enough" The strategy this company used to rank on top of search engines without spending too much on marketing How they used virtual appointments to sell more clothing 

In this episode of Shopify Masters, Denise shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms. For more on Partake Foods and show notes:  www.shopify.com/blog/partake-foods-fundraising  

You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brandFable creates premium quality home accessories that make designing the perfect space effortless.For more on Fable and show notes: http://www.shopify.com/fable-influencer-gifting Tune in to learn Why this brand envisions itself first and foremost as a tech company How to protect yourself against missteps when you are developing physical products The benefits of focusing all your marketing efforts on just one city at a time 

You’ll learn from an entrepreneur who moved to China to join an accelerator to launch their wearable technology brand.HabitAware’s keen smart bracelet uses gesture detection technology to bring awareness to debilitating & trance-like hair pulling, skin picking & nail-biting, making their customers "HabitAware" and allowing them to take control.For more on HabitAware and show notes: https://www.shopify.ca/blog/habitaware-accelerator  Tune in to learn The biggest benefits of joining an accelerator How to run ads when you are in a heavily regulated industry How to successfully pre-sell your products in-person and online 

In this episode of Shopify Masters, we chat with Rachael Corson of  Afrocenchix on how the business was created and how COVID-19 has challenged the duo to find new ways to grow. Joycelyn Mate and Rachael Corson founded Afrocenchix to create safe and effective products for Afro, coily and curly hair. For more on Afrocenchix and show notes: https://www.shopify.com/blog/afrocenchix-marketing  Tune in to learn How to transition from side hustle to a full business How the pandemic affected their business but found ways to adapt How this entrepreneur consistently invests in their employees' training  

Hagan Ski Mountaineering sells advanced backcountry skiing gear for accomplished skiers who want to accomplish more.  For more on Hagen Ski Mountaineering and show notes: https://www.shopify.com/blog/hagan-ski-mountaineering-distributor  Tune in to learn How to help retailers sell and educate customers on your products How to balance between selling to retailers and selling directly to consumers How to identify and overcome the biggest hurdles for your customers that stop them from buying 

We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing  Tune in to learn How to use big brand strategies when starting a smaller business The hidden six-figure costs in manufacturing How to use Facebook ads to introduce a new product to the marketplace  

From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey. For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing  Tune in to learn:  What questions you should ask manufacturers before partnering with them Their game plan for selling as many products as possible at trade shows The best way to approach influencers to improve the chances of them working with you  

In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be and should not be present on each page of their website What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger 

We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey  Tune in to learn: Julie's journey of turning home remedies into a natural skincare line with a cult followingHow Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29Why content marketing played a vital role in scaling the businessFor more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.  Tune in to learn How to structure a licensing deal with a bigger brand Why and how to localize a product when you are selling in a different country How they used Facebook ads to build a huge list of leads before launching their business 

You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. For more on PowerDot®and show note:www.shopify.com/powerdot-partnership   Tune in to learn How to educate a customer that might be skeptical about your product Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making What are trusted voices and how they can be powerful in your marketing 

Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-nicheTune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricingHow to identify a product or category that is more primed for the word of mouth marketing Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses. In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50. Visit https://exchangemarketplace.com/categories/gift-a-business  for more information. 

In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product. Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development Tune in to learnHow they sold as year’s worth of bikes in one quarter alone and the logistics involvedThe 3 ways to compete in a marketplaceHow they use showrooms to learn why people did and didn’t buy

From bypassing discounts to incorporating social impact, for more on how these three previous guests  are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup