Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.  For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact  Tune in to learn Why Rod and Pernell left their corporate careers to start an impactful businessHow BLK&Bold established their retail relationshipsThe importance of scalability when building a business model

This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfundingTune in to learn What factors led to the success of their $900,000 Kickstarter campaignWhat are the critical steps to take after your crowdfunding campaign endsWhy your SEO efforts should be focused on ranking high for Google Image Search results

You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok  Tune in to learn When should you invent a new product or simply improve on an existing product How they use TikTok to acquire new customers The unique benefits of SMS marketing 

In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories. For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing   Tune in to learn What is their 321 strategy that grew their Instagram to their first 1000 followers The criteria they look at to evaluate business opportunities and ideas Should you or should you not outsource your Facebook ads to an agency 

We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch  Tune in to learn How to use the scientific method to come up with a business idea How to drive traffic to a pre-order page How to build up excitement for new product releases 

You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.  The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that. For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data  Tune in to learn How to use consultation surveys to learn exactly how to market to your customers The most challenging part of having a 12-month product development process Why they chose to advertise using billboards 

For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource   Tune in to learn How to manage a business that requires customization for every product How they crowdsource the design of their jewelry How they market their business when 50% of their customers are buying products as gifts 

We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.  STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves. For more on STIL and show notes: www.shopify.com/blog/stil-marketing  Tune in to learnHow she was able to sell out her first production run using her life savings  Why the moved from focusing on big influencers to featuring their customers into brand ambassadors How she turned a seasonal business into predictive and stable revenue throughout the year  

In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.  PureChimp sells Feel good Japanese matcha green tea and  100% natural skincare. For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads Tune in to learnHow to increase your conversion rateWhat to do when you see a lot of competition entering your marketThe pros and cons of the different paid advertising platforms

In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.Healthish sells health-based products that help you live a 'healthish' lifestyle. For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing  Tune in to learn What is a golden trifecta rule for choosing products How to identify Influencers to do Instagram influencer marketing What is an ideal Influencer marketing deal 

You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture. For more on Tumbleweed TexStyles  and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle  Tune in to learn What should T-shirt entrepreneurs not to waste their time and money on How to test and design before moving into production What is the best time to email your customers 

Thom and James Elliot are the brothers and owners behind Pizza Pilgrims, a chain pizzerias in London and Oxford, United Kingdom. From road tripping and learning throughout Italy for a summer to hustling at street markets to operating 13 locations, The Elliot brothers had to pivot quickly when the impacts of COVID-19 closed their restaurants’ doors.For more on Pizza Pilgrims and show notes: https://www.shopify.com/blog/blog/pizza-pilgrims-pivotIn this episode you will hear: How Pizza Pilgrims transited from a street vendor into a chain of restaurants How to establish employee retention programs within the hospitality industry The process of creating mailable pizzas and moving a restaurant online 

In this episode, you'll hear from: Chris Meade from CROSSNET on how they experienced a 500% increase in salesJess Ekstrom from Headbands of Hope on their masks donation programGamal Codner from Fresh Heritage on tripling  their marketing budgetFor more on our guests and show notes: https://www.shopify.com/blog/shopify-masters-catch-up-2  

Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte  shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube. Justine is a French fashion designer creating ethical clothing for all body types. For more on Justine Leconte and show notes: https://www.shopify.com/blog/justine-leconte-youtube  Tune in to learn Why fast fashion is a bad business model How to grow your YouTube channel to your first 1,000 subscribers How to create a giveaway that generates a lot of attention 

You'll learn from an entrepreneur who launched his passion project and eventually became a 7 figure business. State Bicycle creates direct to consumer bikes that are simple, stylish, and affordable. For more on State Bicycle and show notes: https://www.shopify.com/blog/state-bicycle-partnerships Tune in to learn Why you need to invest in quality control if you want to build multi-decade brand Why there’s good revenue and bad revenue and how to tell the difference How to get big brands like The Wutang Clan and The Simpsons to collaborate with you  

You'll learn from an entrepreneur who built a luxury hot sauce brand through an Instagram account. Truff is a truffle hot sauce with an upscale but personable aura.  For more on Truff and show notes: https://www.shopify.com/blog/truff-social-media  Tune in to learnHow they grew an Instagram account from 0 to 10,000 in just a few monthsWhy the teased their product to their audience before ever launching itWhat is an influencer seeding program and how it can make or break your product launch 

In this episode of Shopify Masters, we speak with Colin Chik, who’s the current CEO of BluuMan to hear how Joe and the team have launched the company based on community feedback, how manufacturers can be your mentors, and why working with micro-influencers is a great investment. BluMaan is a range of men's hair products created with input from the BluMaan Community. For more on BluMaan  and show notes: https://www.shopify.com/blog/blumaan-communityTune in to learn How to build a community before building a product The suprising and underutilize dbenefits of builindg a good relationship with your manufacturers Why they are moving away from influencers that do product reviews of products in their industry  Did you know that you can buy shipping labels for your orders at home and print them with a regular printer, get shipping insurance within the United States, and receive discounted shipping rates with certain carriers with Shopify Shipping? There are no additional fees, carrier account, or app required– this

Life and business partners, Natalie Holloway and Maximilian Kislevitz are the founders of Bala. They are the makers of Bala Balges, stylish weighted bands that amplify just about any workout.  In this episode, you will learn how the husband and wife team: Pitched on Shark Tank and had all sharks vying to be their partnerHow they received media coverage from notable publications like Vouge, Marie Claire, and GlamourAnd how they are managing an influx of sales during COVID-19For more on Bala and show notes: https://www.shopify.com/blog/bala-organic-marketing   Also check out Shopify Ping. It's a free live chat app for Android or iOS devices. It even works on iPads! Did you know that shoppers who use live chats are almost 3 times more likely to complete their purchase? For more information visit shopify.com/chat  

In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets. The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise. For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing  Tune in to learn What is a licensing deal and how it works How they use Facebook Lead ads that return 8 times return on ad spend The often missing element that makes your customers engage with your content 

Doe Lashes is a lash brand known for ultra-fine Korean silk lashes that are subtle, comfortable, and for everyday wear. For more on Doe Lashes and show notes: https://www.shopify.com/blog/doe-lashes-influencer-marketing Tune in to learn What research you should do to determine if a business is viable What it means to focus on functions and features rather than your company’s brand Why it’s a mistake to ask for influencers to post about your product in exchange for the product