Search With Candour

Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast.In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health.The episode also features insights from the audience, real-life stories, and a detailed analysis of Google's take on 'social health.’Don't miss out on expert advice, heartfelt stories, and actionable tips designed to enhance your personal and professional growth in the SEO world!Headline sponsor - SISTRIXSISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across TikTok, Instagram and YouTube.Food sponsor - MajesticMajestic maps the web to bring you the Li

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand’s digital presence, this episode is packed with valuable insights and recommendations.Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!Follow Yordan:Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Emb

In this bonus episode of Search With Candour, Jack Chambers-Ward and Mark Williams-Cook share their top recommendations for talks at the upcoming Brighton SEO conference.Candour’s dynamic duo discusses talks that cover the value of human connection in digital PR, and explore the intricacies of AI, machine learning, and attribution models in SEO.Whether you're attending Brighton SEO or simply interested in staying updated with the latest in the SEO world, this episode is packed with invaluable information and expert commentary.Jack’s recommendationsJohn Iwuozor - https://brightonseo.com/events/october-2025/talks/vector-embeddings-for-everyday-marketers Yordan Dimitrov - https://brightonseo.com/events/october-2025/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind Tom Capper - https://brightonseo.com/events/october-2025/talks/measuring-aio-impact-was-anyone-clicking-anyway Myriam Jessier - https://brightonseo.com/events/october-2025/talks/making-all-content-machinereadable-geo-beyond-text-

In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch!Follow PabloDept Agency: https://www.deptagency.com/   Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/ Pablo’s Recommendationshttps://ahrefs.com/blog/zero-click-search/ https://ipullrank.com/how-ai-mode-works https://seofomo.co/ 00:00 Introduction01:26 Welcome to Search With Candour02:54 Introducing Pablo Lopez04:02 The Future of Clickless SERPs07:51 User Adaptation to AI Mode10:58

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Mando to discuss the importance of a holistic approach to web performance. They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance. Manuel shares his insights on adapting to the evolving search landscape, the critical metrics to monitor, and the significance of bridging the gap between different departments. They also touch on the importance of accessibility and practical strategies for long-term monitoring and success. Join the conversation for an in-depth look at navigating the complexities of modern digital marketing.00:00 Introduction to AI and SEO00:57 Welcome to Search With Candor02:30 Guest Introduction: Manuel Mando04:54 The Importance of a Holistic Approach07:23 Web Performance and Sustainability14:03 The Evolution of Search and SEO35:58 Balancing UX, Design, and SEO41:58 The Importance of Accessibility in Web Development44:15

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.Links:Search ‘n’ Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/International Search Summit: https://events.transperfectdigital.com/international-search-summit/Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.htmlJack’s brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicksSponsor Jack’s charity MMA fight: https://justgiving.com/page/ja

In this episode of Search With Candour, Jack Chambers-Ward interviews Jojo Furnival, Marketing Manager at Sitebulb about the unique challenges of enterprise SEO.Jack & Jojo discuss issues such as the complexity and scale of large websites, resource allocation, and the importance of interdepartmental communication.Jojo shares insights on the value of automation and proactive management, as well as the essential human skills necessary for effective SEO at an enterprise level.They also chat about Sitebulb's new cloud services and the importance of aligning SEO strategies with broader business goals.Jojo’s recommendations:New free enterprise SEO courseRendering Difference Engine Chrome extensionMy Victorian Nightmare podcastFollow Jojo:⁠Check out Sitebulb⁠⁠Follow Jojo on LinkedIn⁠⁠Follow Jojo on Bluesky⁠Resources:Previous episode with Patrick about JavaScript SEOPrevious episode about enterprise SEO strategies from January 2024Sitebulb webinar about enterprise SEOTime stamps00:00 Introduction to Enterpris

In this episode of Search with Candour, host Jack Chambers-Ward sits down with freelance SEO consultant Ian Ferguson to discuss the delicate balance between user experience (UX) and search engine optimisation (SEO).They delve into the importance of integrating SEO at the start of web design processes, the impact of AI on SEO, and how to create valuable content that serves both users and search engines.The episode also touches on practical tips for improving UX, managing client expectations, and the future of SEO in an AI-driven landscape.Follow Ian:⭐Website: https://ferguseo.com/⭐Ian on LinkedIn: https://www.linkedin.com/in/ianjferguson/⭐Ian on Bluesky: https://bsky.app/profile/ferguseo.com⭐SEO TLDR Newsletter: https://seotldr.substack.com/Ian's recommendations:

Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.

In this week's episode of Search with Candour, Jack Chambers-Ward discusses the dynamic relationship between branding and SEO with Krešimir Ćorluka, co-founder of Canonical Agency and one of the organisers of Zagreb SEO Summit.Discover the potential pitfalls of bad branding, learn how to ensure your brand strategy supports your SEO efforts, and understand why knowing your customer base is crucial. Plus, get insights into the future challenges and opportunities brought by AI and LLMs in the digital marketing landscapeFollow Krešimir:Zagreb SEO Summit: https://zagrebseosummit.com/Canonical Agency: https://canonical.hr/LinkedIn: https://www.linkedin.com/in/kresimir-corluka/00:00 Highlight reel01:08 Introduction03:34 Zagreb SEO Summit Recap12:21 Challenges in Branding and Rebranding35:38 The Importance of Team Collaboration36:22 Challenges with Brand Managers36:52 Misguided Corporate Decisions41:10 The AI Hype and Its Pitfalls45:51 The Future of Google and AI52:52 Monetisation and Content Quality Concerns59:1

Join Jack Chambers-Ward in this week's episode of Search With Candour as he welcomes back SEO consultant Seb Atkinson for an in-depth discussion on masterful SEO strategies.Seb shares his journey, starting his own business, Atkinson Smith Digital, and key content strategies he uses with his clients.The conversation delves into practical insights on keyword clustering, creating revenue-driven models, and effectively communicating the value of SEO with clients.Learn how to bridge the gap between technical SEO and business goals, and discover innovative methodologies for forecasting and analysing market opportunities.Follow Seb:Website: https://atkinsonsmithdigital.com/LinkedIn: https://www.linkedin.com/in/sebatkinson/Bluesky: https://bsky.app/profile/sebatkinson.bsky.socialResources:https://atkinsonsmithdigital.com/keyword-clustering/First appearance in 2020: https://withcandour.co.uk/podcast/episode-51-the-seo-process-with-seb-atkinsonLast appearance in 2023: https://withcandour.co.uk/podcast/why-you-shoul

In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.Sponsored by Serpzilla: https://serpzilla.com/Follow Alex:Parents Hub: https://parentshub.grHoppa: https://www.hoppa.com/enLinkedIn: https://www.linkedin.com/in/alexgalinos/Previous episodes:https://youtu.be/yxCHqP3Hf24?si=K_WznncX2zacVCS8https://youtu.be/7dajPzLDEts?si=Arut3MDkBa8vLg8e00:00 Introduction03:40 Sponsor: Serpzilla05:54 Upcoming Live Podc

Are you getting the most out of your organic shopping feed?Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.Follow Alex:Website: https://alex-wright.co.uk/Dentsu: https://www.dentsu.com/LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/Resources:https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/https://blog.google/products/shopping/shopping-graph-explained/https://support.google.com/merchants/answer/15182106https://github.com/google-marketing-solutions/feedxhttps://business.google.com/uk/merchant-center/manufacturer-center/https://ipullrank.com/how-ai-mode-workshttps://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright00:00 Introduction02:07 Upcoming Guests and Events05

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.Follow Jarno:Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.socialResources:https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies00:00 Introduction01:20 Welcome to Search with Candour02:57 Sponsor Message: Fat Joe04:39 Welcome Jarno van Driel06:22 The Evolution of Structured Data07:26 The Role of Schema.org and Community Contributions12:35 The Future of E-c

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/References:Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-e

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.Stay tuned for actionable recommendations and a thoughtful discussion on improving workplace interactions.Follow SalvatoreWebsite: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.comSalvatore’s recommendationsMind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfuleng

In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.00:00 Introduction03:46 Welcome Harry Evans05:16 The Importance of Video in SEO and Social Media07:36 Real People, Real Impact11:19 The Future of Video and Marketing Strategies18:05 Client Success Stories and Practical Tips41:17 The Two-Slice Toaster Dilemma41:25 Marketing to Different Demographics42:03 The Evolution of Brand Representation44:05 Creating Engaging Video Content45:17 Finding Your Voice on Camera46:11 Overcoming the Fear of Recording47:54 Practical Tips for Video Content Creation54:17 The Importance of Consistency01:01:13 Recommend

Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding. They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!Don't forget to like, subscribe, and engage with the podcast!Follow RamonWebsite: https://eikhart.com/LinkedIn: https://www.linkedin.com/in/ramoneijkemans/ Bluesky: https://bsky.app/profile/eikhart.com Ramon’s RecommendationsMistral: https://mistral.ai/Self help Singh: https://www.youtube.com/@selfhelpsingh LinksJack’s MMA fight for charity: https://justgiving.com/page/jack-chambers-wardSpotify: https://open.spotify

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.Links to follow Chris:Website: https://www.evoluted.net/LinkedIn: https://www.linkedin.com/in/chris-ridley/Linktree: https://linktr.ee/PPC_ChrisDigital E-A-Ts: https://www.digital-eat.com/chris-ridley/Related article: https://www.evoluted.net/resources/seomonitor-adsync-script00:00 Introduction01:01 Welcome to Search With Candour02:40 Welcome Chris Ridley04:31 The Concept of Search Cannibalisation15:03 Implementing the Tool: Technical Details17:40 Challenges and Future Adaptations31:33 Understanding User Journeys and Brand Awareness32:25 Google Ads Reporting and Data Transparency34:55 The Importance of Business

Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025.They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant.Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changing world of SEO.Links to follow NickNick’s site: https://nickleroy.com/SEO jobs: https://www.seojobs.com/SEO for lunch newsletter: https://www.seoforlunch.com/LinkedIn: https://www.linkedin.com/in/nickleroyseo/Bluesky: https://bsky.app/profile/nickleroy.com Links to resources:https://www.seojobs.com/community/seo-job-report/https://www.seojobs.com/interview-questions/Nick’s recommendationshttps://fireflies.ai/https://www.amazon.com/Collection-Books-Go-Givers-Go-Giver-Leader/dp/912406288X/https://www.amazon.com/Psychology-Money-Timeless-Lessons-Happiness/dp/B08D9WJ9G8/ 00:00 Introduction: The Future of SEO Jobs01:30 Welcome to Search With Candour01:55 Welcome Nick LeRo