Search With Candour

Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!Follow DanaWebsite: https://kpplaybook.com/New GA4 audit course: https://kpplaybook.com/google-analytics-audit-course/LinkedIn: https://www.linkedin.com/in/dditomaso/YouTube: https://www.youtube.com/@kp_playbook/videos Bluesky: https://bsky.app/profile/danaditomaso.comResourceshttps://kpplaybook.com/resources/how-to-track-traffic-from-aio-featured-snippets-paa-results-ga4/https://kpplaybook.com/resources/how-to-verify-consent-signals-are-being-received-correctly-in-ga4-for-modeling/https://gettingthingsdone.com/00:00 Introduction and Guest Introduction0

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: ⁠https://www.owainlloydwilliams.com/⁠LinkedIn: ⁠https://www.linkedin.com/in/owain-lloyd-williams-a8967852/⁠ Bluesky: ⁠https://bsky.app/profile/owainlloydwilliams.com⁠Chapters00:00 Introduction: Making B2B Content Fun and Engaging00:47 Meet the Guest: Owen Lloyd Williams01:35 The Challenge of Dry B2B Content02:33 SEO Strategies for B2B Content03:40 The Importance of Focus and Music05:47 Navigating Regulations and Compliance08:07 Creating Engaging B2B Content20:30 The Role of Case Studies and White Papers34:50 Collaborating Acros

Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.Follow Chris:

Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.Chapters00:00 Introduction00:16 Google IO Highlights and Initial Reactions01:03 AI Mode launches in the US03:34 Challenges and Opportunities with AI Mode06:13 The Future of Rank Tracking and Personalisation09:19 AI Agents coming to Google Search14:54 Ads in AI Mode and AI Overviews19:44 Deep Search and Content Visualisation25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?33:54 Q&A: How do you thin

Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free. They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities. Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.Follow KobiKobi’s digital marketing: https://kobestarr.io/Kobi’s podcasts: https://stripped.media/LinkedIn: https://www.linkedin.com/in/kobiomenaka/Bluesky: https://bsky.app/profile/kobestarr.bsky.socialInstagram: https://www.instagram.com/kobestarr/00:00 Introduction to Free Keyword Research01:19 Meet the Guest: Kobe Omenaka04:13 Kobe's Digital Marketing and Podcasting Journey07:21 Exploring Free Keyword Research Tools and Strategies20:47 The Importance of Understanding Customer Language33:03 Understanding Your Audience34:16 The Power of Branding36:25 The

Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of ⁨the fantastic Marketing O-Clock and It's New podcasts.The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies. Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.We also learn how much Greg loves revenge.Spoiler: It's a lot.Links to follow Greg:

Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines.Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO.They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-building in the evolving digital marketing space. Tune in for a thought-provoking conversation packed with expert advice and practical tips for staying ahead in the rapidly changing world of SEO.Links to follow Irina Papuc

Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents.Discover how AI agents can optimise your workflow and solve problems using multiple tools.Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation.Plus, get insights into the latest trends and the future evolution of search and technology.Follow Tom Winter⭐SEO Wind: https://seowind.io/ ⭐Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/ Recommendations⭐Make.com: https://www.make.com/⭐Hunch Tools: https://hunch.tools/ ⭐Crystal Carter - LLM visibility: https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis Resources⭐https://deepmind.google/technologies/project-mariner/ ⭐https://ai.google.dev/competition/projects/jarvis-ai-2Chapters00:00 Introduction to AI Agents and SEO00:59 Meet Your Host and Guest01:38 Understanding AI Agents04:10 Defining AI Agents an

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.Matt's recommendations

Disclaimer: Sorry for the audio quality, technical difficulties meant we had to use our backup audio! Jack tried his best to fix it - we hope you can still enjoy the episode!Search with Candour and The SEO Mindset podcast bring you another amazing podcast event, live from Brighton!Sarah, Tazmin and Jack will be giving actionable tips and advice on authentic personal branding as well as sharing their own experiences. Together, we’ll explore strategies to define, communicate, and amplify your unique value. Get ready to unlock your potential and leave with tools to build a brand that truly represents you and your business.Headline sponsor - SISTRIXSISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook.With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across Tiktok, Instagram and YouTube.The SEO Mindset podcastSubscribe on YouTube - https:

Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search. Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.Follow GraceBrainlabs: https://www.brainlabsdigital.com/ Follow Grace on LinkedIn: https://www.linkedin.com/in/grace-frohlich/ Grace's article on Wix: https://www.wix.com/seo/learn/resource/user-journey-map-for-seo Grace's Whiteboard Friday: https://moz.com/blog/chatgpt-customer-journey-whiteboard-friday Grace's talk at BrightonSEO: https://www.youtube.com/watch?v=a4_9Yj9yDUg Chapters00:00 Introduction to User Journeys01:56 Sponsored by AlsoAsked03:21 Introducing Grace Frohlich04:31 Understanding User Journeys07:16 The Importance of Search Intent15:03 Creating Bespoke User Personas20:16 Motivations and Non-Linear Journeys25:49 Search

Jack Chambers-Ward and Mark Williams-Cook discuss the excitement and preparations for April’s BrightonSEO.Mark gives a preview of his talk, the duo pick some of the talks they’re looking forward to as well as the live podcast Jack is co-hosting with Sarah and Tazmin from the SEO Mindset podcast.The episode also delves into Dr. Pete Myers’ article on the increasing volatility of Google updates, with the delightful pun of 'Google warming,' and how this rapid evolution only makes the SEO landscape more complex.BrightonSEO April 2025 Talk RecommendationsMark’s picks:https://brightonseo.com/talks/custom-event-tracking-in-ga4-for-saashttps://brightonseo.com/talks/does-structured-data-markup-influence-eeathttps://brightonseo.com/talks/fake-eeat-until-you-make-eeatJack’s picks:https://brightonseo.com/talks/data-driven-seo-a-framework-based-approachhttps://brightonseo.com/talks/query-counting-for-seo-why-you-need-to-be-paying-attentionhttps://brightonseo.com/talks/how-to-fight-giants-seo-secrets-for-challenger

Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what’s important in SEO in 2025.They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO.Links to follow Kaspar:Website: https://www.searchbrothers.com/LinkedIn: https://www.linkedin.com/in/kasparszymanski/Bluesky: https://bsky.app/profile/seozen.com Links/resources:https://searchengineland.com/seo-noise-vs-signals-449671https://searchengineland.com/forget-pagerank-focus-on-ranking-437676https://searchengineland.com/why-server-logs-matter-for-seo-378199https://searchengineland.com/10-reasons-seo-just-like-fitness-260070Chapters00:00 Introduction02:45 Sponsor: AlsoAsked04:10 Welcome Kaspar Szymanski05:38 Navigating Google Updates12:11 The Role of Server Logs in SEO20:28 Branding and SEO: A Crucial Connection35:52 Leveraging Bing and Other Search Engines38:43 Exploring Webmaster To

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli.They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing. The episode also touches on the challenges and opportunities LLMs pose, ethical considerations, and potential future trends.Plus, enjoy some banter about heavy metal gigs and what Erika thinks is the greatest movie sequel ever.

Join host Jack Chambers Ward as he sits down with Sam Torres and Tory Gray of Gray Dot Company.They delve into the intricacies of JavaScript and its impact on website migrations, discussing common issues, best practices, and how to navigate the technical landscape. This episode also touches on the existential dread that comes with the future of AI in search engines, learning JavaScript for SEO, and the importance of brand alignment across digital channels.

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO.Follow Mordy

In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs.Links

Join host Jack Chambers-Ward as he sits down with SEO consultant and trainer Dani Leitner to discuss the complex world of building topical authority in the eyes of Google.Dani & Jack explore how Google might measure topical authority in the future, discuss the importance of recognising and addressing your audience's education level, and break down strategic ways to demonstrate your authority in the eyes of users and search engines.Dani highlights key parts of her strategy for building topical authority through guest posts, podcast appearances, speaking at conferences and more.Sponsored by Serpzilla

In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk. They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms. Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share. The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes. Follow Itamar

In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts. Additionally, Jack and Stephen explore the integration of SEO with other marketing channels and the power of authentic branding and personal connections in today's digital landscape. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you drive high-intent organic traffic and boost conversions. Follow Steven